I'm the OKC mayor. Copying Indy's sports strategy brought us to the NBA Finals.

Indianapolis Star

3 days ago

Team success in professional sports often serves as a metaphor for a city's progress. As we face each other in the NBA Finals, the eyes of the world are on Oklahoma City and Indianapolis.
Thanks to the exploits of our basketball teams, the cities behind that success are also in the spotlight. From this exposure, we both anticipate benefits for years to come.
Students of Oklahoma City history will see it as poetic that we are facing Indianapolis at such an important moment in our city's history. I suspect you might not know why, so I felt compelled to share.
In the early 1990s, for nearly two years, our two cities competed vigorously and publicly for a United Airlines maintenance facility that was purported to bring over 7,000 new jobs. In October 1991, United chose Indianapolis, despite Oklahoma City's herculean efforts, including voter approval of a sales tax to incentivize United. It was reported that we offered $200 million cash.
The competition between cities for major economic developments is relatively common, and this opportunity ended up bringing far fewer and less stable jobs than were promised. And so this tale might have largely been forgotten had it not been the catalyst for what came next in Oklahoma City.
Our mayor at the time, Ron Norick, visited with United Airlines leadership after the failed bid. The feedback and his own conclusions delivered clarity. Our city might have offered friendly people and easy living, but our downtown was dead, we had no professional sports and, generally, living in OKC was like living in an alternate universe outside of American pop culture.
Norick was determined to learn from this defeat. So he got on a plane and flew to Indianapolis. There, he found a vibrant downtown and two major league professional sports teams.
Like OKC, Indianapolis lacked mountains or an ocean, but it had a central meeting place and reasons for people to rally there. Through its downtown and its sports teams, and all the things that come with those amenities, Indianapolis offered a quality of life appropriate to a city its size.
OKC was also a pretty large city, but after being hollowed out by urban renewal, an oil bust and a banking crisis, it felt more like a place where a lot of people just happened to live.
Indianapolis — previously our foil — was now our inspiration.
Norick decided to propose an initiative that was focused on our city's quality of life, with a particular emphasis on entertainment downtown.
His initiative would be called Metropolitan Area Projects and would entail a temporary one-cent sales tax to fund the construction of nine projects (including the arena that is hosting Games 1 and 2 of the NBA Finals). The priorities might have seemed superficial, but as it turned out, our city's lack of such amenities was proving to be an existential crisis.
In December 1993, our voters narrowly passed MAPS with 53% support. Sixteen months later, a domestic terrorist bombed our federal office building, murdering 168 of our neighbors. That was our darkest day, and it followed nearly 15 years of adversity. But, by 1998, MAPS projects were beginning to open. From that point forward, Oklahoma City has been on an uninterrupted upward trajectory that has become one of the greatest urban renaissance stories ever told.
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OKC is now the 20th-largest city in the U.S., we have one of the lowest unemployment rates in the nation, we have major developments coming online every month and we now boast all the trappings of a great American city, from James Beard-winning restaurants to hip entertainment districts. And we have not stopped investing. In fact, we are now on MAPS 4. Its $1.1 billion is being deployed as we speak.
Our downtown has gone from one hotel in 1993 to nearly 30. And, like Indianapolis, we have leveraged sports. In fact, I joined our chamber of commerce and dozens of city leaders on a 2006 trip to Indianapolis, where we toured all of your sports venues, including your NBA arena. Less than two years later, our Thunder began their NBA journey. We are also the home of the Women's College World Series and seven events of the 2028 Los Angeles Olympics.
Thirty-four years after our United Airlines loss to Indianapolis, Oklahoma City is now in the NBA Finals, an achievement that feels like the capstone of an amazing American success story. It has been a journey inspired by you. Should another chapter be written in the weeks ahead, I regret to tell you that you'll have no one but yourselves to blame.