From Oud to Vanilla: The Evolution of Fragrance Preferences in the UAE

Emirates Woman

11-07-2025

Scent has always been a part of culture and expression, and nowhere is that truer than in a region like the UAE, where the love of fragrance is literally ingrained. Over time, a noticeable shift in preferences has occurred, with traditional and modern fragrance profiles coexisting and influencing one another.
While heritage-rich scents like Oud continue to captivate enthusiasts, there is also significant interest in contemporary notes like vanilla. This change reflects both global influences and local tastes, creating a diverse fragrance market. Oud in Middle Eastern Culture
Oud, often called 'liquid gold,' is beloved by many in the UAE. This rich and complex scent comes from agarwood and has been valued for centuries. It symbolizes refinement. Oud's woody aroma sets it apart and makes it iconic, linking it closely to the region's cultural heritage. Beyond tradition, the world's interest in Oud has led to its growing presence in the perfume industry.
For a premium Oud scent, the Holy Oud Expression offers a sophisticated and powerful fragrance that resonates with refined tastes. This scent is a prime example of the enduring popularity of Oud as a staple in modern fragrance collections, catering to those who value its bold and luxurious essence. The Growing Popularity of Vanilla
While Oud is still a favorite, fragrances featuring vanilla as the main note are becoming more popular in the UAE. Vanilla's warm, sweet, and comforting scent appeals to many people, providing a calming and widely enjoyed fragrance profile. Its ability to mix well with other notes creates blends that are modern and easy to wear.
Vanilla has gained particular favor in today's perfumes because it can bring back memories and a sense of elegance, making it a key note in many unisex and layered fragrances. The growing popularity of vanilla scents shows a movement towards softer, sweeter, and more inclusive fragrances. The Fusion of Tradition and Modernity
The fragrance industry in the UAE has grown significantly, reflecting a balance between traditional and modern influences. While Oud stands as a testament to the rich heritage of the region, newer notes, such as vanilla, reflect changing tastes and global influences. Many perfumers are experimenting with combining these elements, resulting in innovative compositions that cater to a diverse range of audiences.
For instance, fragrances that layer Oud with sweet or floral accords are becoming more common. This approach not only honors traditional roots but also introduces fresh dimensions to classic fragrances. Such blends cater to younger consumers and long-time enthusiasts who appreciate heritage but seek something fresh and adaptable. Fragrance as a Personal Statement
The choice of fragrance holds powerful significance in the UAE. It is not merely about wearing a scent; it is an art form, a part of identity, and even a reflection of social and cultural values. Whether it is the bold depth of Oud or the soft sweetness of vanilla, the scent a person wears conveys their personality and tastes.
This cultural reverence for fragrance has made the UAE a hub for niche perfumery and luxury brands. Among these are options that offer unique compositions, allowing individuals to select scents that perfectly match their preferences and lifestyle.
Fragrances are deeply embedded in the culture and lifestyle of the UAE, reflecting both tradition and modernity. Iconic scents, such as Oud, remain a testament to the region's cultural legacy, while the growing affinity for vanilla highlights evolving taste preferences. By celebrating this blend of past and present, the fragrance industry continues to captivate and inspire, offering unique products that resonate across generations.
With so many scents and styles available, finding the right fragrance can be both exciting and personal. In the UAE, where the love for perfumes runs deep, one name that has steadily grown in popularity is V Perfumes. Since its start in 2010, it has become a favorite spot for fragrance lovers, offering a wide selection of authentic scents from international, local, and niche brands. Today, V Perfumes has grown into one of Dubai's premier destinations for fragrance shopping, with over 50 outlets across the UAE, as well as in KSA, Oman, and Qatar. Renowned for making the luxury of perfume shopping accessible to all.