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Italy opens probe into Meta over AI tool in WhatsApp

Italy opens probe into Meta over AI tool in WhatsApp

Time of India21 hours ago
Italy said Wednesday it opened a probe into social media giant
Meta
for potentially breaking
EU competition laws
by installing its
AI tool
into WhatsApp.
Meta owns Facebook, Instagram and WhatsApp. Several months ago, its
Meta AI
tool appeared on the screens of the WhatsApp messaging service.
"In March 2025, Meta, which holds a dominant position in the market for
consumer communications apps
, decided to pre-install its
artificial intelligence
service on the WhatsApp app," Italy's antitrust body said in a statement.
"In doing so, Meta may be 'imposing' the use of its chatbot and AI assistance services on its users."
It said merging Meta AI with WhatsApp, Meta could be "channelling its customer base into the emerging market, not through merit-based competition, but by 'imposing' the availability of the two distinct services upon users, potentially harming competitors."
The antitrust authority said it carried out an inspection of the premises of Meta's Italian subsidiary on Tuesday along with
Italy's Financial Police
.
It also said it was investigating the company "in close cooperation with the competent departments of the
European Commission
".
Italian authorities said there is a risk users could become "locked in" or "functionally dependent on Meta AI as "by using the information provided over time, it appears the responses generated by the service become increasingly useful and relevant."
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