New tunnel campaign hopes to draw U.S. tourists to Windsor
The 40-40 campaign offers U.S. tourists 40 things they can do in Windsor and take advantage of their 40 per cent higher-value dollar. It's the brainchild of University of Windsor MBA students in partnership with the Windsor-Detroit Tunnel Corporation. CBC's Dalson Chen spoke with students Olivia Sylvestre, Sarah Hana, Maria Awada, and Stephanie Chan — as well as tunnel CEO Tal Czudner.
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