Nostalgic McDonaldland meal excites fans but frustrates workers
But staff say launches like this — and the recent return of Snack Wraps — just pile on pressure, requiring more ingredients, cooler space, and preparation time. The Snack Wrap comeback, though celebrated by customers, quickly turned into a nightmare behind the scenes. Employees said the rollout was chaotic, with stores overwhelmed by demand, shortages of lettuce, and lacking proper training.
'Wtf is McDonald's thinking??? I mean for real what are they thinking? They bring back the snack wraps and the next month, they throw a new meal at us too?,' a Reddit user wrote . 'This job is actually going to kill me at this rate.' 'Seriously!?! One more thing to shove in my already overloaded tiny walk-in cooler!,' another employee responded.
McDonald's is on the verge of a major comeback — even after a recent sales slump and a humiliating loss to Starbucks in the battle for America's favorite fast food chain. Fans have cheered the company's decision to extend operating hours at nearly every US location. That move comes as McDonald's works toward hiring 375,000 employees this summer and aims to open 900 new restaurants by the end of 2027. They are all part of a broader push to win back customers after sales fell in both the final quarter of last year and the first quarter of this year.
Now, the Golden Arches is rebounding. It wrapped up its second quarter — covering April through June — with revenue growth across nearly all categories, topping Wall Street expectations. Global sales rose 3.8 percent, including a 2.5 percent jump in the US, while profits climbed 6 percent.
Now, the Golden Arches is rebounding. It wrapped up its second quarter — covering April through June — with revenue growth across nearly all categories, topping Wall Street expectations. Global sales rose 3.8 percent, including a 2.5 percent jump in the US, while profits climbed 6 percent. CEO Chris Kempczinski credited the gains to 'compelling value, standout marketing, and menu innovation,' highlighting recent hits like the $5 meal deal and Minecraft Movie Meal.
Still, executives say winning back low-income customers remains a key priority, since they typically visit more often than wealthier diners. McDonald's is working with franchisees to make core menu items more affordable. The company expects even stronger results in the second half of the year, particularly as it moves past last year's E. coli-related setbacks. Factors in the financial gain include success from its Minecraft Movie Meal and McCrispy Chicken Strips . He added that new technology will also help in elevating McDonald's experiences for customers and crew members — including AI drive-thrus and addition AI tools for managers .
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