Azza Fahmy Debuts Beach Club at Ramla on Egypt's North Coast

CairoScene

17-04-2025

Azza Fahmy Debuts Beach Club at Ramla on Egypt's North Coast
Azza Fahmy's collaboration at MARAKEZ's Ramla on the North Coast brings a culturally rich clubhouse that's far from ordinary.
Along the curve of Ras El Hekma's coastline, where the desert exhales into the sea, a new kind of summer space is taking shape. Ramla - MARAKEZ's flagship North Coast development - is about to gain a clubhouse unlike anything on the shore. Opening in summer 2026, the Azza Fahmy Ramla Beach Clubhouse brings the legendary design house into new territory, both literally and creatively.
This isn't a brand pop-up or a seasonal stunt. It's an extension of Azza Fahmy's design world, translated into architecture, atmosphere, and a lived coastal rhythm. In collaboration with MARAKEZ, the clubhouse becomes a physical expression of shared values: precision, heritage, beauty that lingers.
At 750 square meters, the space is more sanctuary than showpiece - 250 indoors, 500 outdoors - with thoughtful nods to Egyptian craft embedded throughout. Ornamental details draw from the same lexicon that has defined Fahmy's jewellery for decades: calligraphic flourishes, historical echoes, and layered symbolism woven into contemporary form.
For Azza Fahmy CEO Fatma Ghaly, the clubhouse represents an evolution. 'This collaboration gives us a new canvas,' she tells #SceneTraveller. 'We've always been storytellers, now those stories can be experienced on a spatial, sensory level.'
That sensory palette is carefully curated. Design, sound, scent, and culinary expression all orbit around a unified creative vision - subtle, immersive, and rooted in place. Visitors will find exclusive merchandise here too, created especially for Ramla, though the clubhouse resists being defined by retail. It's meant to be felt, not just browsed.
For MARAKEZ, the project reflects a broader shift in how destination design is approached. 'Ramla is about creating meaningful moments,' says CEO Basil Ramzy. 'This partnership with Azza Fahmy allows us to tap into something deeper, something emotional, cultural, and lasting.'
More than just a summer address, the clubhouse sets a new tone for how Egyptian design can live beyond galleries or boutiques. It opens up a slower, more intentional way of engaging with space, one that mirrors the sea just metres away. Expansive, reflective, quietly unforgettable.