Tag Heuer named official timekeeper of the TCS New York City Marathon
As part of the renewed partnership, Tag Heuer will be integrated throughout race week and race day, with branded official clocks at the start line, on lead vehicles, along the course, and at the finish line. Runners and fans can also expect to see a Tag Heuer countdown clock at the TCS New York City Marathon Expo and branded gifting for the race's professional champions.
Notably, winners of the professional athlete fields will receive a Tag Heuer Connected smartwatch. The watch, tailored for athletes, features advanced metrics like GPS, heart rate monitoring, and VO2 max estimations.
The partnership also extends to two additional NYRR events: the United Airlines NYC Half and the Abbott Dash to the Finish Line 5K, reinforcing Tag Heuer's continued support of elite athletes and amateur competitors.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
12 hours ago
- Euronews
Most European businesses rely on US tech giants, study warns
About three-quarters of Europe's publicly listed companies rely on American technology firms to operate their businesses, a new analysis has found. Swiss cloud provider Proton analysed more than 9,600 publicly listed companies in Europe, using domain name system (DNS) searches to identify which email platform the companies use. That gave the researchers insight into which programmes a company is likely to use for its computing services, like email or calendar. The analysis found that Iceland, Norway, Ireland, Finland, and Sweden have the highest reliance on US tech companies. More than 90 per cent of their companies rely on American tech giants for their cloud services. On the other end of the spectrum were Bulgaria, Romania, and Slovakia, with 16 per cent, 39 per cent and 43 per cent reliance on US tech, respectively. Countries that are more reliant on the US tech stack could be exposed to AI training, foreign pressure, and what Proton described as 'warrantless surveillance'. 'Digital sovereignty is an illusion when Europe's infrastructure is controlled from abroad,' the report said. 'To secure its future, Europe must invest in European solutions'. The Proton report comes as experts voice concerns about national security risks that could arise from using foreign tech companies for cloud services, telling Euronews Next that there are concerns that the Trump administration could compel tech companies to share sensitive data. Some governments, for example Denmark and the Netherlands, are looking to swap providers. Meanwhile, the United Kingdom's competition authority found last week that US-based cloud providers Microsoft and Amazon Web Services (AWS) hold a combined 60 per cent to 80 per cent of the country's cloud market share, saying their dominance hurts competition. Where is dependency the highest? The study dove into the country specifics for the UK, Ireland, France, Spain, and Portugal. In these countries, larger companies tended to be more reliant on US tech.. In the UK, France, and Spain, for example, the country's largest companies – those worth over €200 billion –were entirely dependent on US tech. Tech companies in the UK and France were particularly dependent on the US, with 94 per cent and 80 per cent of their software companies using the American tech stack, respectively. The UK's reliance on American services 'is shocking for a country home to a tech sector worth $1.1 trillion [€954 billion], the largest in Europe and the third largest globally,' the report said. Other highly dependent industries include the UK's banking and telecommunications sectors; 95 percent of these companies use US cloud services. The report also claims that six Spanish sectors are '100 per cent' reliant on US tech, including critical energy and banking. All of Ireland's biotech and pharmaceuticals sector use American tech, the report found. The sectors that were less likely to see US Big Tech penetration included banks in France, real estate in Spain, telecommunications in Portugal, and automotives in Ireland, where fewer than 50 per cent of those companies use a US-based service. The findings come amid a push from the French government for 'strategic autonomy,' the report said. France's reliance on Big Tech services leaves it vulnerable to 'external influence, instability and surveillance'. What is the concern about American restrictions coming from? Pressure on Big Tech companies from the US government could pose challenges for European countries and industries that are more reliant on American services. During his first administration, US President Donald Trump signed the Clarifying Lawful Overseas Overseas Use of Data Act (CLOUD), which allows law enforcement to subpoena US-based technology companies for data stored on any server in the world to help them investigate serious crimes. Privacy experts previously told Euronews Next that while Trump hasn't specified whether he would invoke the law to compel companies to send his administration data, there are concerns that officials could force US tech companies to stop providing services in Europe. If this happens, it could create 'massive disruptions to public services,' the experts previously said. A representative from Microsoft France also told a French Senate committee last month that the company could not protect user data from an injunction under the CLOUD Act. Trump has also struck down security decisions enacted under former US President Joe Biden. In January, he demanded the resignation of an oversight board that oversaw data transfers between the US and the European Union, making it a key data privacy watchdog. Without the framework in place, thousands of EU businesses and public agencies might need to stop using Google, Microsoft, or Amazon for their cloud services, European privacy groups have warned.
Fashion Network
13 hours ago
- Fashion Network
Swatch CEO hopes for US-Swiss trade deal: 'It's not doomsday'
The rate was announced late last week when Swiss markets were closed for the Swiss National Day holiday. But the news dealt a blow on Monday to Swiss watch and luxury shares, including Swatch's, which fell nearly 5% at one point before paring back losses. "It's not doomsday. Of course, a settlement can be reached. Why would Donald Trump say tariffs are coming on August 1 and not implement them until the 7th? The door is always open," Hayek told Reuters in an interview. Switzerland's government was due to hold an extraordinary cabinet meeting on Monday to discuss its response to the tariff. Hayek called on Swiss President Karin Keller-Sutter to travel quickly to the United States to work to resolve the issue. "She should take the plane and go to Washington. That would increase the chances of a deal enormously," he said. Hayek added that the firm had three to six months of stock in the United States, which would help protect it from tariffs in the world's largest market for Swiss watches. He added that Swatch was planning to ship "a little bit more" inventory to the United States over the next few days. "Our brands are growing in the United States very strongly, and consumption is good," Hayek said. "I am very happy we transferred a lot of stock already in the first six months of this year when the story about the tariffs started." "We shipped much more products to the United States, so this means there is not an immediate impact on us," he added. The US market generated 18% of Swatch's 2024 sales, according to broker Jefferies. The US is also the biggest foreign market for Swiss watches overall, accounting for 16.8% of exports worth about 4.4 billion Swiss francs (5.44 billion dollars), according to the Federation of the Swiss Watch Industry.
Euronews
14 hours ago
- Euronews
Tariffs: 'Economic blow' for Switzerland coming if no new deal with US
The Swiss government announced on Monday that it is preparing a "more attractive offer" in its trade negotiations with the United States, in a bid to avoid high 39% US tariffs on its imports, which would severely damage the export-driven Swiss economy. In an official statement following an emergency government meeting, the Federal Council - the executive body of the Swiss government - confirmed its intention to continue talks with Washington, even after US President Donald Trump's 7 August deadline for the new tariffs to come into force. The government said in a statement: "Switzerland enters this new phase ready to present a more attractive offer, taking US concerns into account and seeking to ease the current tariff situation." While pledging to continue dialogue and secure fair trade treatment compared to its main competitors, the government did not disclose the details of the offer and stressed that it is not currently considering countermeasures. An unexpected blow for Switzerland Switzerland was caught off guard on Friday by the US administration's decision to impose some of the highest tariffs as part of Trump's policy to restructure global trade. The decision has caused widespread concern in economic circles, with industry organisations warning that tens of thousands of jobs are threatened by the new tariffs. It is estimated that the tariffs, which come into effect next Thursday, will affect about 60% of Swiss exports to the United States, leaving few options for Bern, which considers Washington its largest market for its exports of medicines, watches, machinery and chocolate. The Swiss government declined to comment on whether President Karin Keller-Sutter would travel to Washington for direct talks, a proposal made by a number of officials, including Nick Hayek, CEO of watchmaker Swatch. Economic and financial impact According to economist Hans Gersbach of the ETH University in Zurich, a 39% tariff could reduce Switzerland's GDP by between 0.3% - 0.6%. If the pharmaceutical sector, which is currently untouched by the tariffs, is included, the contraction could exceed 0.7%, while long-term disruptions could reduce GDP by more than 1%. Nomura expects the escalation to prompt the Swiss National Bank to cut interest rates at its next meeting in September. US accusations of 'unilateral trade relationship' The White House justified its decision to impose tariffs by accusing Switzerland of not making "meaningful concessions" on the issue of removing trade barriers, describing the current relations between the two countries as "one-sided". On the other hand, Swiss officials and economists expressed surprise that their country was targeted by this measure, despite the depth of trade relations between the two sides. The Swiss statement noted that the volume of bilateral trade has quadrupled over the past 20 years, while Switzerland is the sixth largest foreign investor in the United States. He also pointed out that Switzerland had unilaterally abolished all customs duties on industrial goods as of 1 January 2024, allowing more than 99% of US goods to enter the Swiss market without duties. Trade deficit at the centre of the crisis Trump blames the current regime for a trade deficit estimated at $1.2 trillion (€1.04tn). According to official data, Switzerland recorded a trade surplus with the US of 38.5 billion Swiss francs (€41.2bn) last year, putting it under the microscope as part of Trump's efforts to reduce the deficit. Swiss President Keller-Sutter told Reuters on Friday: "The president is very focused on the trade deficit, because he sees it as an economic loss for the United States." Comparison with other trade partners The US decision has angered Switzerland because of what it sees as "discrimination". Government data shows that the European Union, Japan and South Korea - all of which have larger trade surpluses with Washington - have been able to negotiate tariffs of no more than 15%. Figures show that the EU's trade surplus with the US is about $235bn (€204bn), compared to $70bn (€61bn) for Japan and $56bn (€49bn) for South Korea. Options on the table Swiss Economy Minister Guy Parmelin hinted over the weekend that the government is open to reviewing its offer, talking about options including buying US liquefied natural gas and increasing Swiss investments in the US. However, some politicians have called for a stronger response, including one who suggested cancelling a 6 billion CHF deal to buy F-35A Lightning II fighter jets from the US. Market repercussions In financial markets, the main Swiss stock index (.SSMI) fell 0.4% on Monday, bucking the positive trend in Europe where the STOXX 600 index rose 0.8%. Shares of luxury watch companies such as Richemont and Swatch fell amid volatile trading. Richemont was down 1.5% after a 3.5% drop on the day, while Swatch was down 1.8% after a 5% loss earlier in the day. On the currency front, the Swiss franc was the worst performer against the dollar, rising 0.4% to CHF0.8073, nearing a one-month high.
