Lancôme's Juicy Treats bring glossy lips and Y2K glamour back in style
When you think Y2K, cargo pants, baby tees, and butterfly clips come to mind, but nothing comes back to us more than swiping Lancôme's Juicy Tubes across our lips to start the day. Think Jennifer Coolidge in 'Legally Blonde,' sporting her shimmering lips with the old 'bend and snap' — it's a vibe, and it's back.
Paris Hilton kicked off the 25th-anniversary celebration of Juicy Tubes last month with Lancôme's 'Juicy Kissing Web' campaign, blowing kisses and breaking the internet in signature Paris fashion. 'Kisses are better with Juicy,' the socialite cooed — and who better to say it than the queen of early 2000s pink velour and all things rhinestones?
Amazon
Experience ultra-high shine and long-lasting hydration with this original Juicy Tubes lip gloss, designed to plump and soften your lips for up to four hours, formulated without parabens and enriched with Vitamin E for a naturally fuller, healthy-looking pout.
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Naturally, the Internet listened because we're seeing dewy, glass-like lips from the runway to TikTok.
'Glossy lips are back,' celebrity makeup artist Genevieve Herr told Alexa. Known for her notable client roster, which includes Anna Wintour and Amanda Seyfried, Herr gave us a sneak peek at L'Oreal Headquarters into the latest lip-smacking formula. 'A couple of years ago, it was all matte,' but not anymore.
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Lancôme decided it was time to give Juicy Tubes a glow-up, unveiling Lip Idôle Juicy Treat, a new hybrid oil-gloss formula from Lancôme that delivers skincare-level hydration with a modern, non-sticky shine.
Lancome
Get juicy shine and serious skincare in one swipe with this 3D oil-in-gloss, powered by 20% squalane for +70% hydration in just one application. The jumbo lip-hugging applicator glides on effortlessly, delivering 24-hour moisture and visibly smoother, bouncier lips in just two weeks.
Juicy Treat is quickly becoming the go-to gloss for women seeking effortless, youthful radiance. Herr showed us the full range of ten luminous shades, each with a plush applicator that glides on like silk — the satisfying pop of the lid even sounds like a kiss. Hydration lasts up to 24 hours, and with daily use, Lancôme promises lips that look bouncier and feel smoother in just two weeks.
This new formula perfectly marries Y2K nostalgia with adult necessities — all the shine and fun of Juicy Tubes, grown up with hydrating oils and a finish that lasts. From barely-there nudes to bright berry hues, the collection caters to every mood.
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If you're looking for a low-maintenance, chic look, Juicy Treat is your new must-have. As Paris Hilton once declared with divine authority, 'That's hot.' And in 2025? It still is.
This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post's office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian's Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
Looking for a headline-worthy haul? Keep shopping Post Wanted.
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