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Lancôme's Juicy Treats bring glossy lips and Y2K glamour back in style
Lancôme's Juicy Treats bring glossy lips and Y2K glamour back in style

New York Post

time2 days ago

  • Entertainment
  • New York Post

Lancôme's Juicy Treats bring glossy lips and Y2K glamour back in style

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. When you think Y2K, cargo pants, baby tees, and butterfly clips come to mind, but nothing comes back to us more than swiping Lancôme's Juicy Tubes across our lips to start the day. Think Jennifer Coolidge in 'Legally Blonde,' sporting her shimmering lips with the old 'bend and snap' — it's a vibe, and it's back. Paris Hilton kicked off the 25th-anniversary celebration of Juicy Tubes last month with Lancôme's 'Juicy Kissing Web' campaign, blowing kisses and breaking the internet in signature Paris fashion. 'Kisses are better with Juicy,' the socialite cooed — and who better to say it than the queen of early 2000s pink velour and all things rhinestones? Amazon Experience ultra-high shine and long-lasting hydration with this original Juicy Tubes lip gloss, designed to plump and soften your lips for up to four hours, formulated without parabens and enriched with Vitamin E for a naturally fuller, healthy-looking pout. Advertisement Naturally, the Internet listened because we're seeing dewy, glass-like lips from the runway to TikTok. 'Glossy lips are back,' celebrity makeup artist Genevieve Herr told Alexa. Known for her notable client roster, which includes Anna Wintour and Amanda Seyfried, Herr gave us a sneak peek at L'Oreal Headquarters into the latest lip-smacking formula. 'A couple of years ago, it was all matte,' but not anymore. Advertisement Lancôme decided it was time to give Juicy Tubes a glow-up, unveiling Lip Idôle Juicy Treat, a new hybrid oil-gloss formula from Lancôme that delivers skincare-level hydration with a modern, non-sticky shine. Lancome Get juicy shine and serious skincare in one swipe with this 3D oil-in-gloss, powered by 20% squalane for +70% hydration in just one application. The jumbo lip-hugging applicator glides on effortlessly, delivering 24-hour moisture and visibly smoother, bouncier lips in just two weeks. Juicy Treat is quickly becoming the go-to gloss for women seeking effortless, youthful radiance. Herr showed us the full range of ten luminous shades, each with a plush applicator that glides on like silk — the satisfying pop of the lid even sounds like a kiss. Hydration lasts up to 24 hours, and with daily use, Lancôme promises lips that look bouncier and feel smoother in just two weeks. This new formula perfectly marries Y2K nostalgia with adult necessities — all the shine and fun of Juicy Tubes, grown up with hydrating oils and a finish that lasts. From barely-there nudes to bright berry hues, the collection caters to every mood. Advertisement If you're looking for a low-maintenance, chic look, Juicy Treat is your new must-have. As Paris Hilton once declared with divine authority, 'That's hot.' And in 2025? It still is. This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post's office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian's Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more. Looking for a headline-worthy haul? Keep shopping Post Wanted.

Lancôme Celebrates 25 Glossy Years of Its Iconic Juicy Tube with 2000s Icons: Watch the Nostalgic Ads
Lancôme Celebrates 25 Glossy Years of Its Iconic Juicy Tube with 2000s Icons: Watch the Nostalgic Ads

Yahoo

time20-05-2025

  • Entertainment
  • Yahoo

Lancôme Celebrates 25 Glossy Years of Its Iconic Juicy Tube with 2000s Icons: Watch the Nostalgic Ads

Lancôme is celebrating a special anniversary of its iconic Juicy Tube Lip Gloss Juicy Kissing Web, the brand's largest campaign this year, spotlights the nostalgic gloss on some of the 2000s' most memorable stars The high-shine product is available in seven shades and clearYes, juicy, kissable lips with megawatt shine are always in style, but can anything beat the high-shine gloss of Lancôme's Juicy Tube Lip Gloss? In 2000, the beauty giant debuted its selection of perfectly shimmery lip products, which to this day deliver a blinding glow, a (literally) yummy formula and hydration that lasts up to four hours. This year, the makeup bag essential is celebrating 25 years of glossy success in the beauty bizz, and to celebrate, Lancôme gathered some truly iconic stars (and OG Juicy Tube users) to transport us back to the early aughts with the Juicy Kissing Web campaign. Y2K royalty and queen of the gloss Paris Hilton stumbles upon a lost Juicy Tube in her commercial and ends up reverting back to her Simple Life days — "except I look hotter," she says while wearing velour, rhinestones and the perfect swipe of gloss like "it's 2002 again." Gossip Girl fans are taken on a "stroll down memory lane" with Ed Westwick — or shall we say Chuck Bass. "Let's face it, the Upper East side is built on three things: scandals, secrets and this status symbol," he croons while taking a whiff of Marshmallow Electro that brings him to a "certain limo" (if you know, you know). Fellow heartthrob Chad Michael Murray reminisces over the same sweet scent from those kissing scenes in A Cinderella Story. "I'm pretty sure we had piles and piles and piles on set. In between takes, rain's coming down, makeup gone, hair total disaster but this stuck. Sticky, glossy, tasty." These days, he's still getting a taste of his favorite gloss — but on his wife Sarah Roemer. "Our first kiss, never forget." Hilary Duff's ad features a surprise guest star that's not Murray but is instead her mini-me Lizzie McGuire (the cartoon version at least). Together the two get nostalgic over their love for the gloss. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Also starring in the campaign are Kelly Rowland and Rachel Bilson, who remembers winning a Teen Choice Award for best chemistry when she was in her Juicy Tube era. Today, Juicy Tube is available in eight shimmery shades ranging from nude to hot pink and berry, but it also comes in a versatile clear that's perfect for layering. Each one retails for $25 on and Read the original article on People

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