Taylor Swift spends $360M to reclaim her masters; Travis Kelce and Patrick Mahomes among celebs cheering her on

Time of India

a day ago

In a stunning move that sent shockwaves through the music world,
announced on May 30 that she has officially bought back her original master recordings for a jaw-dropping $360 million. The internet erupted, with stars like
and Patrick Mahomes joining millions of fans in celebrating the unprecedented win.
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Taylor Swift rewrites industry rules with $360M master takeover
Taylor Swift's long battle to reclaim her art has finally reached its historic conclusion. After years of public tension with music executive
, who acquired the masters of her first six albums in 2019 as part of a $300 million deal, Swift has now secured full ownership of her original recordings. According to reports, the final price tag came in at an estimated $360 million.
This landmark acquisition marks the end of a years-long saga that saw Swift refusing to stay silent.
In response to Braun's deal, she launched a bold campaign to re-record her albums as Taylor's Version, rallying fans and sending a message to the industry about artistic control. But buying back the masters? That's a level of closure and control few ever expected and it may just reshape the way artists negotiate their futures.
Swift took to Instagram to make the announcement, posting a photo surrounded by her original albums, captioned: 'You belong with me.'
The post also linked to a heartfelt handwritten letter thanking fans for the support that made this moment possible. 'The success story you turned The Eras Tour into is why I was able to buy back my music," she wrote.
Celebrity support was immediate and powerful. Travis Kelce, Swift's partner, along with his Kansas City Chiefs teammate Patrick Mahomes and basketball phenom Caitlin Clark, all gave the post their public approval, signaling not just support for Swift as an artist, but for the larger issue of creative freedom.
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Still, the move has stirred conversation. Critics argue that only artists at Swift's level of fame and wealth can pull off a buyback of this magnitude. Others believe her victory may inspire broader change in contract negotiations and label relationships.
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Taylor Swift isn't just rewriting lyrics, she's rewriting the rules. And with $360 million on the table and the backing of the biggest names in sports and entertainment, the industry can't look away.