Showcasing local talents
Kedah Fashion Week (KFW) 2025 is set to showcase 18 couture designers for its 10th edition.
This year's lineup will also feature well-known Thai designer Patinya, alongside 11 up-and-coming student designers from Universiti Kuala Lumpur (UniKL).
Organised by Aman Central, a mall in Alor Setar, Kedah, the event aims to showcase local talents.
Designer Asyraf Ariff (left) is inspired by Malay fashion.
Kedah Fashion Week 2025 will take place at Aman Central from Aug 1 to 3.
This year, the theme is 'Diamond'.
Aman Central marketing communications assistant general manager Ken Chin said the theme was chosen as it represented the pressure that designers go through before coming out with clear, strong and brilliant designs, just like a diamond.
Chin said the event also gave the community a reason to gather, celebrate local fashion talents and take pride in the event happening in the state, which was not known for its high fashion.
'When families come to watch, they see local culture and creativity reflected in them.
'When young people attend, they see a path they can take for themselves.
'For local brands and entrepreneurs, KFW sparks new ideas and confidence to grow further,' he said at a press conference to announce the upcoming KFW 2025 at The Exchange TRX in Kuala Lumpur.
Chin said sustainability was a key component of KFW 2025.
He said some designers would be using upcycled materials, as well as heritage techniques, to show that fashion can honour both creativity and care for the planet.
'Some of our young designers from UniKL are working with fabric remnants to create new pieces, turning waste into value,' he said.
Aman Central developer Belleview Group director Grace Ho, who was present at the event, said the vision behind building the mall was to bring a fresh vibrancy to Alor Setar.
'We want Aman Central to grow as a place where people gather, where businesses find opportunities and where culture and creativity can thrive together.
'We want KFW to serve as a platform where Kedah's creative voice can be heard far beyond its borders, while remaining deeply rooted in the stories and traditions that have shaped it.
'We hope young designers will feel that their work matters and their ideas have a home here,' she said.
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