Yahoo Is Ready to Buy Chrome Browser If Google Is Forced to Sell
Brian Provost, the general manager for Yahoo Search, testified Thursday during Google's trial in Washington that his company estimates the browser would have a sale price in the tens of billions of dollars.
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Time Business News
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- Time Business News
Best Local SEO Tips for Plumbing Business
For plumbing businesses, success depends on being found at the exact moment customers need help. Most people search online when facing urgent issues like leaking pipes, clogged drains, or broken water heaters. This means your plumbing business must appear at the top of local search results to capture those ready-to-book customers. That's where local SEO comes in. If you're unsure how to optimize your website for maximum visibility, working with an experienced SEO agency Canadian businesses trust can help you develop a winning strategy. Even so, understanding the best local SEO tips for plumbing businesses will give you the foundation to grow your customer base and stay ahead of competitors. In this article, we'll explore proven local SEO tips tailored specifically for plumbing companies. Unlike e-commerce or national brands, plumbing services are inherently local. People don't want a plumber two cities away—they want someone nearby who can arrive quickly. That's why nearly all your potential leads come from location-based searches such as: 'Emergency plumber near me' 'Plumbing repair in [city name]' '24-hour plumber [city name]' If your business isn't optimized for local SEO, you're losing out on highly qualified leads ready to convert. Your Google Business Profile (GBP) is the most powerful local SEO tool for plumbers. It's what shows up in Google Maps and the 'Local Pack' results. Steps to optimize your GBP: Add accurate business information (name, address, phone number). Upload high-quality photos of your team, vans, and completed jobs. Include service categories like 'plumber,' 'drain cleaning service,' or 'emergency plumbing.' Update business hours regularly. Post updates or offers (e.g., seasonal discounts). Respond promptly to customer reviews. A well-optimized GBP increases visibility and builds trust with potential clients. Your website content should match what local customers are searching for. Instead of generic terms like 'plumber,' focus on local keywords such as: 'Emergency plumber in Toronto' 'Drain cleaning Calgary' 'Water heater installation Ottawa' Best practices for keyword use: Add them to page titles, meta descriptions, and headers. Create separate service pages for each offering (e.g., drain cleaning, pipe repair). Write blog posts targeting location-specific problems like 'How to Prevent Frozen Pipes in Edmonton.' Local keywords ensure your site ranks higher for the searches most relevant to your plumbing services. Citations are online mentions of your business on directories and listings. Search engines use them to verify your credibility. Start with: Yelp Yellow Pages HomeStars Houzz Local Chamber of Commerce websites Make sure your business name, address, and phone number (NAP) are consistent across all platforms. Inconsistent details can confuse Google and harm your rankings. Reviews play a massive role in attracting plumbing customers. Most people check reviews before hiring a plumber, and Google uses them as a ranking factor. How to get more reviews: Ask satisfied customers to leave feedback after service. Make it easy by sending direct links to your review page. Respond to all reviews professionally, whether positive or negative. More positive reviews mean better visibility, stronger credibility, and higher chances of conversion. If your plumbing business serves multiple cities or neighborhoods, create dedicated landing pages for each location. For example: /plumbing-services-toronto /plumbing-services-mississauga /emergency-plumbing-vancouver Each page should include city-specific content, testimonials from local clients, and localized keywords. This helps you rank for searches in each service area. Most local plumbing searches happen on mobile devices, often in emergencies. If your site isn't mobile-friendly, potential customers will leave. Key mobile optimization tips: Ensure fast loading speeds. Use click-to-call buttons so users can contact you instantly. Display location, services, and emergency numbers prominently. Make navigation simple and clear. A smooth mobile experience increases conversions dramatically. Backlinks remain one of the strongest ranking factors. For plumbing businesses, local backlinks are particularly powerful. Ways to build them: Partner with local contractors or builders. Sponsor community events or charities. Get featured in local newspapers or blogs. Collaborate with home improvement influencers in your region. Local backlinks signal to Google that your business is trusted within the community. Blogging may not seem essential for plumbers, but it's a proven way to attract traffic and build trust. Content ideas for plumbing businesses: '5 Common Plumbing Emergencies and How to Handle Them' 'Why Your Water Heater Isn't Producing Hot Water' 'How to Avoid Frozen Pipes in Winter (Toronto Guide)' 'When to Call a Professional Plumber vs. DIY Fix' This type of content educates customers, improves SEO rankings, and establishes you as an authority in your field. Technical SEO ensures your plumbing website is crawlable and functional. Regular audits help catch issues that hurt rankings. Key areas to address: Fix broken links. Ensure HTTPS security. Submit an XML sitemap to Google. Optimize site speed. Add schema markup for local businesses (address, reviews, service areas). Technical health makes it easier for search engines to index your site and improves user experience. Local SEO is not a one-time effort—it's ongoing. Track your progress to see what's working and where improvements are needed. Tools to use: Google Analytics (track traffic and conversions). (track traffic and conversions). Google Search Console (monitor indexing and keyword rankings). (monitor indexing and keyword rankings). GBP Insights (see how many calls, clicks, and views your profile gets). By analyzing data, you can refine strategies and consistently grow your visibility. While these tips are actionable, executing them consistently takes time. If you're busy managing plumbing jobs, it may be worth partnering with professionals. An SEO agency Canada businesses trust can handle everything—from keyword research and content creation to citations and backlinks—so you can focus on serving customers. Agencies bring expertise, tools, and scalability, ensuring your plumbing business ranks higher and consistently attracts new leads. Local SEO is a must for plumbing businesses that want to generate steady leads and revenue. By optimizing your Google Business Profile, targeting local keywords, collecting reviews, building citations, and creating locally relevant content, you can stay ahead of competitors and win more jobs. Plumbing is a competitive industry, but with the right local SEO strategy, you'll stand out when customers need you most. Whether you apply these strategies yourself or work with an experienced SEO agency in Canada, the goal is the same: consistent visibility, higher trust, and more customers. TIME BUSINESS NEWS
Yahoo
an hour ago
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TeraWulf offers $400 million convertible note as Google boosts stake to 14%, Fluidstack expands lease
TeraWulf (WULF) unveiled plans for a private offering of $400 million in convertible senior notes due 2031. The announcedment came alongside news that AI cloud platform Fluidstack has exercised its option to add a 160 MW CB-5 lease at the company's Lake Mariner data center campus in Western New York and Google increased its stake in TeraWulf to 14%. TeraWulf expects to grant initial purchasers of the convertible senior notes a 13-day option to acquire an additional $60 million of notes. The net proceeds are earmarked first to cover the cost of capped call transactions designed to reduce potential dilution upon conversion, with remaining funds to finance data center expansion and for general corporate purposes. Enjoying the read? Get our newsletter directly to your inbox on all things Bitcoin-equities by clicking here. Separately, Fluidstack's CB-5 lease adds an incremental 160 MW of critical IT load to TeraWulf's Lake Mariner campus, with operations slated to begin in the H2 2026. In support of project-related debt financing, Google will provide an additional $1.4 billion backstop and receive warrants for 32.5 million common shares, raising its total backstop commitment to approximately $3.2 billion and boosting its pro forma equity stake in TeraWulf to roughly 14%. Combined with the previous CB-3 and CB-4 agreements, Fluidstask's CB-5 expansion brings its total contracted critical IT load at Lake Mariner to over 360 MW, up from more than 200 MW previously, positioning the campus as one of the largest HPC hubs in the U.S.. TeraWulf and Fluidstack are also in discussions regarding further capacity growth. TeraWulf first announced its 10-year agreement with Fluidstack and Google last time of publication, WULF is up 4.8% during pre-market hours. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Engadget
an hour ago
- Engadget
Google to pay $30 million to settle class-action suit over children's privacy
Google has reached a settlement over a lawsuit that claimed it illegally collected data from child users without parental consent through its YouTube video platform and then sent them targeted ads. The tech giant will shell out $30 million to settle the proposed class-action suit. According to Reuters , the plaintiffs' lawyers said there could be 35 million to 45 million class members. Children aged 13 or younger who watched YouTube between July 1, 2013 and April 1, 2020 could be covered. The proposed settlement was filed last night and now awaits judge approval. This settlement amounts to a slap on the wrist compared to the $170 million fine Google faced in 2019 following a similar suit brought by the Federal Trade Commission for alleged violations of the Children's Online Privacy Protection Act. Under the terms of that case, YouTube had agreed to stop collecting data on videos aimed at children, and both YouTube and Google were prohibited from future COPPA violations.
