Gong cha Names Stray Kids' Felix as Global Brand Ambassador
BOSTON, June 13, 2025--(BUSINESS WIRE)--Gong cha, one of the world's fastest-growing global bubble tea brands, has announced Felix, member of world-renowned South Korean act Stray Kids, as its new Global Brand Ambassador.
With nearly 2,200 locations in 29 international markets, Gong cha is at the cutting edge of the global bubble tea market, serving up high-quality, freshly brewed, hand-crafted beverages made with premium ingredients to millions of customers.
A long-time fan of Gong cha, Felix is often spotted enjoying his favorite drinks, occasionally sharing his go-to order—Taro Milk with 100% sweetness and extra pearls—with his 26.8 million Instagram followers. His love for the brand and personal experience with bubble tea positions him as more than just a spokesperson, bringing an authenticity and relatability that guests can connect with.
As Global Ambassador, Felix will help raise awareness of the brand's unique and innovative beverages through high-profile brand campaigns. In addition, Gong cha will launch new, limited-edition products for fans around the world.
The partnership between Gong cha and Felix builds on Gong cha's strategy of connecting with the Gen Z audiences through culturally relevant brand partnerships and marketing campaigns. In recent months, Gong cha has launched partnerships with LINE FRIENDS Minini and Final Fantasy XIV, which have helped introduce new consumers to the brand.
The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow.
ABOUT GONG CHA
Founded in Taiwan in 2006, Gong cha is a global bubble tea brand recognized for its premium product, scalable operational model, and strong corporate support. With nearly 2,200 locations across 29 international markets, it is one of the fastest-growing bubble tea brands in the U.S. and globally. Gong cha has been ranked #1 in the Tea category on Entrepreneur magazine's Franchise 500® list for four consecutive years (2022–2025). Learn more about the brand and its franchise program at gongchausofficial.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250613661953/en/
Contacts
Ashley Martinez, Carbonateashley@carbonategroup.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
'The Biggest Loser' Winner Danni Allen Defends Show After Netflix Doc, Says It Was ‘Extreme' but a ‘Positive Experience'
''The Biggest Loser' was not without its flaws, but it also gave me lasting friendships and lessons,' season 14 winner Danni Allen said NEED TO KNOW Danni Allen, season 14 winner of 'The Biggest Loser,' took to social media to defend the weight-loss competition series Although she wasn't a part of Netflix's new bombshell documentary, Fit for TV: The Reality of The Biggest Loser, she said her experience on the show was positive She reminded her followers that the show is 'not without its flaws,' but it gave her lasting lessons Dannielle "Danni" Allen — season 14 winner of The Biggest Loser — is speaking out about Netflix's new tell-all documentary centered on the weight loss competition show. On Monday, August 18, Allen posted on Instagram and defended the NBC show, which has sparked controversy following Netflix's new documentary, Fit for TV: The Reality of The Biggest Loser. 'Here's the deal…I can only speak to my season,' she wrote. 'Was it extreme? Oh, absolutely. Working out 8-10 hours a day on very few calories isn't exactly the picture of balance. But for me, it was still a positive experience.' 'Did the show want ratings and money? 100%. It was television, not summer camp,' she continued. 'But I chose to be part of it, and I'm forever grateful for the family I gained from the experience (love you, BL fam🩷).' Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Allen then gave a shout out to the 'unsung heroes' — those who worked behind the scenes — noting that they cared about the contestants and 'never made it into drama.' 'I didn't participate in the doc; I never know which 'storyline' they're going to spin. (And trust me, I've had enough slow-mo weigh-in shots for a lifetime😂) But I do plan to watch eventually, and if I feel compelled, I'll share my POV,' she wrote. 'For now, just remember: it was TV. Sometimes dramatized, sometimes inspiring, always sweaty.' In the caption, Allen added, 'I'll say this: The Biggest Loser was not without its flaws, but it also gave me lasting friendships and lessons. What I believe strongly is that we can all keep learning about health, and when we're able, invest in ourselves.' Five years after The Biggest Loser ended for good, the alleged darker side of the show has been examined in Fit for TV: The Reality of The Biggest Loser, which began streaming on Aug. 15. ! The new three-episode Netflix docuseries covers not only the show's public missteps, including a 2016 bombshell medical study that claimed contestants permanently had damaged their metabolic rates, but new behind-the-scenes details about some of the unhealthy decisions allegedly made by its cast, crew and showrunners during The Biggest Loser's 18-season run. Allen won Biggest Loser in 2013. She began the series at 258 lbs. and lost 121 lbs., finishing at 137 lbs. (a 47% weight loss). Shortly after her win, she became the marketing director for a Chicago-area Planet Fitness. In May 2019, she told the Chicago Tribune that she weighed around 175 to 180 lbs., which she considered a "healthy, happy weight for me to maintain without going crazy in the gym." Read the original article on People
Buzz Feed
an hour ago
- Buzz Feed
Acronym Trivia Quiz — BuzzFeed Quizzes
In case it's been a minute since English class — guilty — an acronym is a word formed from the first letters of each word in a phrase. Think ER = Emergency Room, or PDA = Public Display of Affection. Ever hear an acronym so often it just…stops feeling like an acronym? Your brain files it under 'regular word' and moves on. That was me with SCUBA. Turns out — it's an acronym. Wild, right? I found this out today, which apparently means I'm not the grown-ass adult I thought I was. Sure, I can cook and do my taxes, but this SCUBA had me shame-eating ice cream. I'm blaming it on the whole 'living in Toronto, nowhere near the ocean' thing. So, whether you're a SCUBA instructor or someone who couldn't tell me what ASAP actually stands for, it's time to put your acronym skills to the test. Here's the deal: I'll give you a common acronym, and you tell me what it means. That's it. Easy. LFG!! How'd you do? LMK in the comments — and be honest: Which acronym did you have no idea was FR an acronym? Anyone else in the dark about SCUBA? NGL, a few of these were news to me, too, so you're in good company. LOL. (I know, I know...I'm going way overboard with the acronyms. I'll GTFO!) For more fun content and quizzes, make sure you follow BuzzFeed Canada on TikTok and Instagram for more!
Yahoo
an hour ago
- Yahoo
Jenna Johnson and Val Chmerkovskiy Take Rome for First Haircut — And He Looks so Cute
Jenna Johnson and Val Chmerkovskiy Take Rome for First Haircut — And He Looks so Cute originally appeared on Parade. Dancing With the Stars pros Jenna Johnson and Val Chmerkovskiy took their son Rome for his first haircut and shared the results on social media. "And just like that, we have a BIG BOY," Johnson captioned an Instagram post on Aug. 20. The ballroom pro included before and after photos of Rome, 2, who had been sporting shoulder-length hair with sweet curls for several months before getting a big boy cut. Johnson also shared a video of Rome enjoying a snack while getting his hair done. View this post on Instagram A post shared by Jenna Johnson Chmerkovskiy (@jennajohnson) Fans loved seeing Rome's transformation and couldn't get over just how adorable he looks. "AWWW he looks so cute," one person wrote. "I can't with the cuteness," someone else added. "You did so good in that chair Rome!!! So handsome. I can't believe how fast he's growing up," a third comment read. "I was not emotionally prepared for this post. Oh he's so adorable! He looks equally handsome both ways… but wow this makes him look so grown up," a fourth Instagram user said. Johnson and Chmerkovskiy will more than likely be part of Season 34 of Dancing With the Stars, though their roles have yet to be confirmed. The full cast announcement — pros and stars — will be made on Sept. 3 on Good Morning America. The couple has won back-to-back Mirrorball Trophies, with Chmerkovskiy taking home a W with Xochitl Gomez on Season 32 and Johnson winning alongside Bachelor star Joey Graziadei on Season 33. Jenna Johnson and Val Chmerkovskiy Take Rome for First Haircut — And He Looks so Cute first appeared on Parade on Aug 20, 2025 This story was originally reported by Parade on Aug 20, 2025, where it first appeared.
