Honda aims to take number 1 spot in global electric motorcycle market
Honda aims to strengthen its dominance in the global motorcycle market, leveraging record-breaking sales and a bold push into electrification. In FY25, Honda achieved motorcycle unit sales of 20.57 million, capturing approximately 40% of the global market and setting an all-time record across 37 countries and territories. According to the company, global demand is projected to grow from 50 million to 60 million units by 2030, particularly in the Global South, including India and Honda plans to capture this demand with tailored products and an optimised supply system.advertisementTo maintain its leadership in environmental initiatives, Honda is accelerating the electrification of its motorcycle lineup while improving the fuel economy of internal combustion engine (ICE) models and expanding flex-fuel compatible offerings. In February 2025, Honda launched the Active e: and QC1 electric models in India, followed by the CUV e: and ICON e: in Indonesia, Vietnam, Thailand, and the Philippines. The CUV e: is slated for release in Europe and Japan later this year. To support this growth, Honda will establish a dedicated electric motorcycle production plant in India by 2028, utilising modular designs to offer more affordable models and aiming for the number one spot in the global electric motorcycle market.Honda's long-term vision includes achieving a 50% global market share and a return on sales (ROS) exceeding 15% by fiscal year 2031 (ending March 31, 2031). This will be driven by continuous launches of attractive ICE and electric models, supported by an efficient supply system. advertisementFinancially, Honda projects generating over 12 trillion yen in cash from 2027 to 2031, fueled by its strong motorcycle business and increased hybrid electric vehicle (HEV) sales. The company has reduced its electrification investment by 3 trillion yen to 7 trillion yen through 2031, reallocating resources to balance EV and HEV initiatives while maintaining a shareholder return target of over 1.6 trillion yen and introducing a dividend on equity (DOE) ratio to align returns with growth.By combining its robust motorcycle business with strategic financial adjustments, Honda aims to achieve a company-wide return on invested capital (ROIC) of 10% by fiscal year 2031, ensuring sustained growth and profitability in a dynamic market.In India, Honda currently sells two electric scooters -- The Activa e: and the QC1.The Honda Activa e: comes with two 1.5kWh swappable batteries, known as the Honda Mobile Power Pack e, offering a claimed range of 102 km on a full charge.It is powered by a 6kW permanent magnet synchronous motor that generates a peak torque of 22Nm. The scooter features three riding modes—Econ, Standard, and Sport—with the Sport mode capable of reaching a top speed of 80 km/h. According to Honda, it can accelerate from 0 to 60 km/h in just 7.3 seconds.advertisementOn the other hand, the Honda QC1 is designed specifically for the Indian market and uses a fixed 1.5kWh battery paired with a dedicated charger that connects via a socket on the floorboard.It is driven by a compact in-wheel motor, available in two variants—1.2kW (1.6 bhp) and 1.8kW (2.4 bhp)—delivering a range of 80 km and a maximum speed of 50 km/h.Subscribe to Auto Today Magazine
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