Men's clothing trends see a shift toward quality and comfort
Behind every strong brand is a seamless backend, and that's where challenges lie. From maintaining consistency across design, production, and marketing to nurturing in-house talent, it's an intricate balance. 'Manufacturing is about process. "Branding is emotional,' Mr Dinesh reflects. 'Storytelling, visuals, digital presence—all of it matters today.' Retaining design and marketing professionals, especially in a dynamic fashion ecosystem, remains one of the tougher tasks.In an increasingly saturated direct-to-consumer space, differentiation is everything. 'We don't chase trends—we focus on timeless quality,' says Mr. Dinesh. From world-class materials like Supima and Giza cotton to precision in stitching and fit, attention to detail is their edge. 'We want our customers to instantly feel the difference when they wear us.'advertisementFrom CAD-led design workflows to AI-powered ads and data-backed production, technology powers every layer of today's fashion brands. 'We use automation to cut waste and improve quality,' Mr. Dinesh explains. 'It helps us move fast, test more, and connect better with customers—without compromising creativity.'GLOBAL INSPIRATION, LOCAL EXECUTIONWhile global trends inform product development, adaptation is key. 'What works on a Paris runway might not suit Indian climates or routines,' says Mr. Dinesh. Trends like oversized fits or technical fabrics are modified to suit Indian body types and weather conditions, without losing the essence of the style.THE FABRIC-FIRST PHILOSOPHYPremium starts with material. 'You can't fake feel,' Mr. Dinesh says firmly. Fabrics like Supima and Giza are not just softer—they're more durable, breathable, and retain their shape longer. 'That one touchpoint—the way it feels on the skin—builds trust. It says you care about the product.'SHIFTING MINDSETS: EVERYDAY ESSENTIALS, REDEFINEDGone are the days when men only shopped for special occasions. 'Now they want great basics—tees, shirts, joggers—that perform all day,' Mr. Dinesh observes. Quality is preferred over quantity, and social media exposure has made men more aware of fit, fabric, and finish. It's a more informed, value-driven customer.With trend cycles shrinking and digital drop culture growing, managing scale is both art and a science. 'We launch lean, monitor responses, and scale what works,' says Mr Dinesh. A mix of core essentials and trend-led pieces keeps the offering fresh yet stable. Vertical integration helps reduce turnaround time and react faster to market demands.advertisementAs the brand eyes global shipping, positioning becomes crucial. 'We're not selling 'ethnic wear.' We're offering global quality, Indian roots, and refined functionality,' Mr. Dinesh asserts. It's about offering timeless designs backed by Indian craftsmanship, packaged and presented to resonate across borders.Sustainability is woven into the brand's DNA—from sourcing responsibly to ethical manufacturing and low-waste production. 'We avoid overstocking, reuse trims, and prioritise longevity,' says Mr Dinesh. 'Sustainability isn't about slogans—it's about doing better at every step.'The future of Indian menswear isn't just fashionable—it's thoughtful, functional, and forward-looking. With leaders like Mr Dinesh D at the helm, the industry is proving that premium isn't about price tags—it's about purpose, precision, and progress.
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