Latest news with #ENGYNE
India Today
9 hours ago
- Business
- India Today
Men's clothing trends see a shift toward quality and comfort
India's premium menswear landscape is witnessing a shift—from statement logos to subtle sophistication, from mass-produced fast fashion to tailored, conscious design. Today's discerning Indian man is choosing garments that are as thoughtful as they are Today spoke with Mr Dinesh D, Director at ENGYNE, to understand how emerging Indian brands are rewriting the menswear playbook by blending global quality with everyday the next five years, India's premium menswear market is poised for steady and meaningful growth. 'The modern man wants clothes that aren't loud but last—sharp silhouettes, clean lines, quality fabrics,' says Mr. Dinesh. 'It's about feeling good, not just looking good.' Comfort, minimalism, and versatility are taking precedence, as Indian consumers seek outfits that transition seamlessly from work to leisure. Behind every strong brand is a seamless backend, and that's where challenges lie. From maintaining consistency across design, production, and marketing to nurturing in-house talent, it's an intricate balance. 'Manufacturing is about process. "Branding is emotional,' Mr Dinesh reflects. 'Storytelling, visuals, digital presence—all of it matters today.' Retaining design and marketing professionals, especially in a dynamic fashion ecosystem, remains one of the tougher an increasingly saturated direct-to-consumer space, differentiation is everything. 'We don't chase trends—we focus on timeless quality,' says Mr. Dinesh. From world-class materials like Supima and Giza cotton to precision in stitching and fit, attention to detail is their edge. 'We want our customers to instantly feel the difference when they wear us.'advertisementFrom CAD-led design workflows to AI-powered ads and data-backed production, technology powers every layer of today's fashion brands. 'We use automation to cut waste and improve quality,' Mr. Dinesh explains. 'It helps us move fast, test more, and connect better with customers—without compromising creativity.'GLOBAL INSPIRATION, LOCAL EXECUTIONWhile global trends inform product development, adaptation is key. 'What works on a Paris runway might not suit Indian climates or routines,' says Mr. Dinesh. Trends like oversized fits or technical fabrics are modified to suit Indian body types and weather conditions, without losing the essence of the FABRIC-FIRST PHILOSOPHYPremium starts with material. 'You can't fake feel,' Mr. Dinesh says firmly. Fabrics like Supima and Giza are not just softer—they're more durable, breathable, and retain their shape longer. 'That one touchpoint—the way it feels on the skin—builds trust. It says you care about the product.'SHIFTING MINDSETS: EVERYDAY ESSENTIALS, REDEFINEDGone are the days when men only shopped for special occasions. 'Now they want great basics—tees, shirts, joggers—that perform all day,' Mr. Dinesh observes. Quality is preferred over quantity, and social media exposure has made men more aware of fit, fabric, and finish. It's a more informed, value-driven trend cycles shrinking and digital drop culture growing, managing scale is both art and a science. 'We launch lean, monitor responses, and scale what works,' says Mr Dinesh. A mix of core essentials and trend-led pieces keeps the offering fresh yet stable. Vertical integration helps reduce turnaround time and react faster to market the brand eyes global shipping, positioning becomes crucial. 'We're not selling 'ethnic wear.' We're offering global quality, Indian roots, and refined functionality,' Mr. Dinesh asserts. It's about offering timeless designs backed by Indian craftsmanship, packaged and presented to resonate across is woven into the brand's DNA—from sourcing responsibly to ethical manufacturing and low-waste production. 'We avoid overstocking, reuse trims, and prioritise longevity,' says Mr Dinesh. 'Sustainability isn't about slogans—it's about doing better at every step.'The future of Indian menswear isn't just fashionable—it's thoughtful, functional, and forward-looking. With leaders like Mr Dinesh D at the helm, the industry is proving that premium isn't about price tags—it's about purpose, precision, and progress.
Hans India
4 days ago
- Health
- Hans India
Ditch the Tie: 5 Father's Day Gifts He'll Actually Love (and Use)
This Father's Day, skip the usual cufflinks and coffee mugs. Whether he's into grooming, gadgets, or some good old comfort, we've curated a list of five practical and stylish gifts he'll truly appreciate. These picks combine usefulness with a touch of thought, because Dad deserves the best and more than just another tie. Keep It Effortless with Cantabil's Dark Navy Round-Neck Tee Every dad needs that one go-to tee that is comfy, easy to throw on, and good for pretty much anything. Cantabil's dark navy round-neck t-shirt checks all the boxes. Made from a soft, breathable cotton blend, it's perfect for a relaxed day out, running errands, or just relaxing at home. The clean design and relaxed fit mean he can pair it with jeans, shorts, or even layer it under a jacket without a second thought. It's simple, classic, and made to last just like him. 2. Help Him Start a Simple Skincare Routine with Lumaè Anti-Acne Serum Let's face it! Most dads aren't into 5-step skincare routines. But if he's been dealing with breakouts or uneven skin, this one-bottle solution is worth a try. Lumaè Anti-Acne Serum is easy to use, quick to absorb, and packed with ingredients like Salicylic Acid to clear pores, Glycolic Acid to smooth the skin, and natural extracts like Saffron and Ashwagandha to calm and brighten. No fuss, no peeling, no irritation, only clearer, healthier-looking skin in a few days. It's skincare made simple, just how he prefers it. 3. Brighten Up His Wardrobe with ENGYNE's Red Polo This red polo by ENGYNE is perfect for dads who like to stay comfortable without sacrificing style. Made from soft, stretchy cotton fabric, it feels great all day long. The contrasting navy collar and white trim add a clean, sporty look that's easy to dress up or down. Whether he's out for a casual lunch or a weekend walk, this polo will quickly become his go-to favorite. 4. For the One Who Carries It All— Ortho CurvX Memory Foam Mattress He's been the silent support system for everyone, lifting, providing, fixing, and rarely complaining. It's only fair he gets the kind of rest that takes care of him, too. The Ortho CurvX Mattress is designed with curved orthopaedic foam and 5D SleepTech zones to relieve pressure and support healthy spine alignment. With breathable memory foam and a soft, washable cover, it keeps him cool, comfortable, and well-rested. Because someone who carries the weight of the world deserves a bed that carries him. 5. Keep It Easy and Elegant with the Pambach Kurta Set by Tul Palav Some dads like keeping things simple, but still appreciate a touch of elegance. This kurta set from Tul Palav is just that— made from soft, breathable linen with delicate Kashmiri-style embroidery. It comes with a matching kurta, palazzos, and a shawl, all in a rich brown shade that works for both special occasions and relaxed evenings. It's comfortable, stylish, and rooted in tradition, a thoughtful gift for the dad who rarely shops for himself.
