Sephora's Spring Sale Starts Friday—Here's Everything You Need To Know
The wait for the next Sephora Savings Event is almost over. Sephora's spring sale opens to Rouge rewards members (those who've spent $1,000 or more at the beauty store in the past year) on April 4. Per usual, VIBs (those who've spent $350 or more in the past year) and Insiders (all other members), will have to wait a little longer to start shopping. The event opens to everyone else on April 8, and runs through April 14. Once you get access, code SAVEMORE will save you 10 to 20% sitewide depending on your membership tier, and 30% on all Sephora Collection products.
Here are all the details on the upcoming Sephora spring sale, plus some editor tested-products we ... More recommend adding to your shopping list.
Sephora Savings Events (previously known as Sephora VIB Sales) are typically limited to three events per year—so when one rolls around it's smart to take advantage. After all, it's the only time Sephora offers brand-wide discounts from big names like Charlotte Tilbury, Rare Beauty and Dyson. Here are all the details on the upcoming sale, plus a list of editor-tested products we recommend adding to your cart during the event.
Sephora's spring Savings Event opens to Rouge rewards members on April 4. All other rewards members can start shopping on April 8, and the sale will be live through April 14. If you're not a Sephora rewards member, you can still sign up for an Insider account to take advantage of the sale.
Sephora's Spring Sale includes just about every brand carried on the beauty retailer's site. This year the only exclusion is MAC Cosmetics's Viva Glam products, which aren't eligible for the discount. Shoppers are also only able to use their discount on one Dyson product, one Shark Beauty product, three Nutrafol products and three The Ordinary products during the course of the sale.
Sephora's Beauty Insider program has three tiers: Rouge, VIB and Insider. Your status is dependent on how much you've spent at the beauty retailer over the past year.
It's possible to save 20% sitewide at Sephora roughly three times per year—as long as you're a Rouge member. In that case, you can take advantage of 20% off during the spring and fall Savings Events, as well as the December Gifts For All event. During Sephora's final sale of the year, all shoppers are usually eligible to save 20% on one purchase, regardless of membership status.
Sephora
Over the two years, I've noticed a massive uptick in compliments on my skin—and I'm convinced that this product is the reason why. The lightweight formula cancels out underlying redness and leaves me with a bright, glowy complexion. It's the perfect base for my daily no-makeup makeup look.
Sephora
I ditched my favorite powder blush for this liquid option from Rare Beauty and I haven't looked back. The formula is ultra-pigmented, but as long as you apply it sparingly it creates a flattering, natural flush. I'll be using the Sephora sale as an excuse to pick this blush up in a couple more shades.
Sephora
Lifestyle commerce editor Kat Louie has been using this lip liner for years, and always picks up a backup during Sephora's Savings Events. 'It helps my lip products last all day and it's super easy to blend. I've even worn this liner by itself when I'm going for a more natural, clean look and it stays put—even after eating and sipping on matcha for several hours,' she says.
Sephora
This lightweight complexion stick is another one of my everyday makeup essentials. I typically use it as under eye concealer because it's very blendable and has great staying power. That said, it can also double as foundation if you'd like.
Sephora
'As someone with pale skin, I've struggled in the past with finding bronzers and contour shades that work well with my complexion. I get so much use out of this face palette from Smashbox—the powder formulas are buildable, blendable and natural-looking,' says updates writer Claire Epting.
Sephora
If you're feeling a little pale coming out of winter, Louie recommends adding some of these bronzing drops to your favorite moisturizer. 'I was afraid they'd make me look orange, but I was pleasantly surprised by how flattering these bronzing drops are—I get compliments on how glowy my skin looks all the time now,' she says.
Sephora
If you're looking for a subtle highlighter that'll earn you compliments on your skin, fashion editor Molly Calhoun recommends this Westman Atelier one. 'A little goes a long way with this, and it make me look glowy but not overly so. Every time I wear it people tell me my skin looks great,' she explains.
Sephora
Summer Fridays' ShadeDrops is by far the best face sunscreen I've tried. It goes on like a serum and sinks into your skin without leaving any hint of a white cast or feeling greasy.
Sephora
The Bora Barrier Repair Cream is Drunk Elephant's newest moisturizer, and users say it's a game-changer for dry, irritation-prone skin. 'The texture of this cream is much thicker than other options from the brand, but it melts effortlessly into my skin and doesn't feel greasy,' Louie notes.
Sephora
For a natural-looking glow heading into summer, I highly recommend this Tan-Luxe self-tanner. It develops in just a few hours (so you don't have to sleep in it overnight), and rarely creates streaks.
Sephora
Supergoop Play is my favorite body sunscreen, so I'm planning on picking up this jumbo container while it's on sale. The formula blends in easily without leaving a trace and it isn't greasy or sticky like some other sunscreens. We also named it the best sunscreen overall in our Forbes Vetted Best Product Awards for the second year in a row, so you know it has to be good.
Sephora
Phlur is one of the most popular fragrance brands right now, and I've recently started wearing this Amber Haze scent on a daily basis. It has notes of saffron, amber, jasmine, vanilla and musk which come together to create a warm, sexy scent. Amber Haze definitely skews sweet, so you might want to opt for another one of the brand's options if you're not into that.
Sephora
Audience development director Spencer Dukoff says that while this cleanser is technically his wife's, he's also been using it daily. He notes that the citrus scent makes him feel energized yet calm, and leaves his skin feeling clean but not stripped.
Sephora
Packed with vitamin C, turmeric and evening primrose oil, this Sunday Riley face oil brightens, hydrates and combats signs of aging. Partnerships director Madeline Kaufman says that she's a fan of this product because in addition to being effective, it smells great—unlike many vitamin C serums.
Sephora
I'd heard great things about this shampoo for years, but I wasn't convinced any shampoo could be worth $53 for a single bottle. Unfortunately for my wallet, I was wrong. I genuinely notice a difference when I wash my hair with this Oribe shampoo—it leaves my strands silkier and shinier than the drugstore alternative I was using before.
Sephora
If you're in need of a new hair dryer, the Dyson Supersonic is worth the hype. Our beauty team named it the best luxury hair dryer, and I can attest that it allows me to dry my hair a lot faster than a traditional blow dryer. Plus, it's lightweight and fairly quiet, which makes the whole process a bit more pleasant. The latest Nural edition from Dyson includes additional sensors that are supposed to help further protect your scalp and hair from heat damage.
Sephora
This K18 hair mask has been all over my TikTok For You Page, and executive director of commerce, business development and partnerships Alexis Caldwell says it's worth adding to your cart. Her stylist recommended the treatment because her blonde hair has been feeling extra damaged recently, and Caldwell says it's made all the difference. Just keep in mind that when it comes to application, less is more.
Sephora
Give your dry, itchy scalp a little TLC with this Briogeo hair oil. 'I just started using this product and I absolutely love it. The formula is soothing, moisturizing and easy to apply thanks to the pointed tip,' says Louie.
Sephora
This Ouai hair mask works so well, I've repurchased it at least eight times. Every few days, I apply it from my roots to my ends in place of conditioner and I find that it leaves me with softer, smoother strands. I used to struggle with tangle-prone hair and adding this product to my routine has made that a nonissue.
Forbes Vetted's supervising deals and coupons editor Kara Cuzzone has been covering Sephora sales for the past six years. She reports on the best sales and deals year-round, so she knows which offers are truly worth adding to your cart. Cuzzone also tests dozens of beauty products every year, and she regularly uses all of the items she recommends above. The other Forbes staff mentioned have extensively tested the products they recommend in this piece.
Assistant deals editor Jordan Thomas, who assisted with updating this piece, has written about deals and consumer shopping since 2019. She tracks popular products, trends and major sale events all year long to bring readers the best offers.
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Forbes
a day ago
- Forbes
Dallas Cowboys Cheerleaders Partner With Charlotte Tilbury
The Dallas Cowboys Cheerleaders People tend to go to a Dallas Cowboys game not just to see the touchdowns—they're also there to watch the iconic Dallas Cowboys Cheerleaders (DCC). The famously glamorous squad is about to look even more fabulous thanks to Charlotte Tilbury's debut US sports partnership as the first official beauty partner of the DCC. 'Playing a part in empowering these remarkable young women to break barriers within sport and beyond with our first ever sports partnership in the US is a truly magical moment for me,' says Charlotte Tilbury, President, Chairman, Chief Creative Officer and Founder of her eponymous beauty brand. 'I am incredibly passionate about women pursuing their dreams, feeling their most confident and thinking limitlessly. The DCC are athletes at the top of their game demonstrating dedication, excellence and innovation in all they do—qualities that resonate strongly with me. They are one of the most iconic and storied sports franchises in the world and today America's Sweethearts have officially become Charlotte Tilbury Darlings!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup As their official beauty partner, Charlotte Tilbury will provide color and complexion cosmetics, skincare and fragrance. 'This is the perfect opportunity to introduce the magical world of Charlotte Tilbury to America's largest sports stage, so that even more people can discover the transformative power of makeup, skincare and fragrance and unlock the magic of confidence,' Tilbury says. 'I cannot wait to bring my message of empowerment to the NFL's millions of fans around the world. Everyone deserves that Tilbury feeling.' The partnership is an easy fit in many ways, uniting two powerful businesses led by women in male-dominated worlds. 'I think it's something we're both proud of, but what really brought us together is how both teams lead with heart and always aim to bring something meaningful to the table,' says Charlotte Jones, Co-Owner and Chief Brand Officer of the Dallas Cowboys. 'We're both all about creating opportunities and experiences that resonate with people. That's what made this partnership feel like such a natural fit—coming together around a shared purpose and making a positive impact in a way that feels authentic to both sides.' A few Charlotte Tilbury products used by the Dallas Cowboys Cheerleaders By joining forces, the brands can work together to achieve their mission of spreading confidence and joy. 'The Dallas Cowboys Cheerleaders have always stood for confidence and empowerment, both on and off the field,' Jones says. 'With so many girls and women around the world looking up to them as role models, we believe this partnership with Charlotte Tilbury reinforces a powerful message: be who you want to be. It's about feeling your best, owning your presence and uplifting others to do the same. When women have that kind of confidence, they carry it into every part of their lives. It shapes how they face challenges, how they treat others and how they see themselves in the world. Confidence built early becomes a foundation for a lifetime of resilience, leadership and self-worth.' The partnership will go beyond the football field with dedicated social media content, collaborations with squad members, pop-up events and appearances, as well as brand takeovers. Additionally, Charlotte Tilbury touch-up stations will be available at AT&T Stadium during select Cowboys home games so that fans can get in on the action on game days. 'We're very excited about the content we're rolling out on social media this season,' Jones says. 'It's all about empowerment, energy and a little bit of glam—things our DCC community truly connects with. We'll celebrate the women of the Dallas Cowboys Cheerleaders with a feature called Darling of the Month. Each month, one of our cheerleaders will give fans a closer look at who she is beyond the uniform. For those who love beauty content, we're also launching special 'Get Ready/Get Unready With Me' tips and tricks videos. It's a great way to bring fans into the Dallas Cowboys Cheerleaders beauty routine, with some of our favorite Charlotte Tilbury products in the spotlight.' The Dallas Cowboys Cheerleaders One of Jones's favorite elements of the partnership is what they're doing with the locker room at AT&T Stadium. 'Charlotte Tilbury is adding their touch with products and branding, but what really makes it special is how personal it is for the girls,' Jones says. 'Each locker will have a QR code that links to a video of the cheerleader sharing something about what makes her feel strong, motivated and fuels her sense of purpose. It's such a unique way to let fans that tour the space see the heart behind the team and celebrate each girl as an individual.' Tilbury will personally work with the squad to design their makeup look for the 2025/2026 NFL season and match them with products. 'I spent so long poring over their archives and performances,' Tilbury says. 'The DCC's style is rooted in classic, timeless Americana and so many of those cues are synonymous with the all-American beauties I've worked with throughout my career, from the beachy, bronzed goddess glow of Jennifer Aniston to the classic, perfect nude pout of Cindy Crawford. When you think of timeless beauty, you think of the DCC—they've earned the title of America's Sweethearts for a reason.' It's also a testimonial to the products that they can withstand the high action and energy of the DCC. Lasting through cheering and sweating is the ultimate endurance test. 'I wanted to create looks for the team that not only complimented each girl's features but that they could trust to work just as hard as they do in the Dallas heat, and my Airbush collection is perfect for when you need high-performance makeup,' Tilbury says. 'Whether it's at a big event or halftime appearances, they will unlock the magic of confidence with my high-performance formulas, including my budge-proof, transfer-proof Airbrush Flawless Foundation, my complexion-perfecting Airbrush Flawless Finish and arena-light glow-enhancing Hollywood Flawless Filter, universally flattering Pillow Talk Lip Cheats and lipsticks, my sweat-proof Exagger-Eyes Volume Mascara and, of course, my viral sensation Airbrush Setting Spray to set their flawless looks. Darling, these beauty icons are cheer-proof and will keep these incredible women glowing throughout the NFL season!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup Long before the partnership became official, Tilbury has been inspired by the DCC for decades. 'They showcase the ultimate glamour, high fashion and style alongside performance, precision and endurance,' she says. 'Looking through their archives all the way back to the 1970s, when the club was formed, was like a treasure trove. I saw so many iconic visual references that I had built into the core looks of my brand—from femme fatale smokey eyes to perfect Bardot nude pouts. Even the legendary DCC star aligns so perfectly with the hand-drawn star found on every single one of my products—I believe everyone deserves to shine bright like a star with the magic of confidence.' The powerful partnership is one that offers many takeaways for both brands and leaders. 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Business of Fashion
a day ago
- Business of Fashion
Sunscreen to Shoppers: Pick Your Poison
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the ultimate wife guy in skincare. Included in today's issue: Byredo, Burt's Bees, Charlotte Tilbury, Cyklar, Decorté, Dermalogica, Diptyque, Dr. Shereene Idriss, Eva NYC, Inkey List, Kylie Cosmetics, Kimchi Chic, Kylie Minogue, Lush, Lux Unfiltered, MAC Cosmetics, Maybelline, Milk Makeup, Murad, Native, Nette, Nuface, Philip B., Snif, Senegence, Soshe, Tarte, Thrive Causemetics, Truly Beauty, Typology, Violette_FR, YSE Beauty and VIP barbecue sauce. But first… There's a gas station and car wash in downtown Los Angeles that will check your car for smog-causing emissions. Above the price chart for toxic fumes is another kind of sky smear: A giant billboard that reads, 'the sun isn't poison but your sunscreen is.' Next to the message is Primally Pure's Sun Cream SPF 30, a $38 beige tube of beef tallow, zinc oxide and the radiant smiles of women who have 'done their own research.' Primally Pure is a brand by the conservative influencer and podcaster Bethany Joy McDaniel. An entrepreneur and mom of two, McDaniel makes some truly excellent points in her content. She encourages faith-based communities to take a more active interest in their members' physical health; she wonders if fillers are making everyone look the same; she encourages young women to explore the connection between gut health and skin health, especially in the context of alcohol. This is all great! But then McDaniel throws out the baby with Sydney Sweeney's bathwater by saying SPF isn't always necessary, and it's better to go bare-skinned than use something 'chemical.' Phew. Naturally, there's been big backlash from dermatologists, social media users, and Blue State moms trying to force a tube of Supergoop onto their kids before they leave for Governor's Ball. I'm not here to litigate that, because: Science. Instead, let's talk about what happened after Primally Pure threw down its billboard gauntlet: The brand got (sun)burned. On Wednesday, Australian skincare label Ultra Violette decided to turn the momentum from its recent launch into the US via Sephora into a clapback. The brand's social team photoshopped their own version of a sunscreen billboard onto the car wash space. 'Warning,' it reads. 'This SPF contains chemicals, hydration and common sense.' Similar posters blare 'This SPF is 100% poisonous to premature aging' and 'Save the beef tallow for your potatoes, not your pores.' On Instagram, Ultra Violette's billboard reveal landed over 4000 engagements and increased the brand's online engagement sixfold, according to the online analytics platform Keywords Everywhere. Primally Pure's unveiling had some skeptical shoutouts in the New York Post and on the morning news program KTLA, landing 3440 engagements and an engagement rate of less than 1 percent. 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Among the swag was Vacation's SPF oil, which was promptly swiped off every patio table and bar counter by enthusiastic editors (and most of the SNL writing staff). On March 29, Lux Unfiltered launched its own $44 SPF oil, a scented formula with notes of neroli. The brand also did a Sephora exclusive — a Blurring Body Glow with sunflower seed oil and vitamin C that's $25. Murad's Biome-Balancing serum arrived on May 28 with 'biome-sensing technology' that doesn't actually feel your breakouts coming, but it does use salicylic acid and glutamic acid to help prevent flare-ups. Real Housewife of Atlanta cast member Cynthia Bailey has entered the beauty brand chat. On May 29, she launched Glowissima, a skincare label co-founded with Dana Hill-Robinson, the chief executive of subscription beauty service Cocotique, which specifically focuses on Black-owned brands. It's got two hero products, a $64 face oil and $46 face cream. Welcome to Sephora, YSE Beauty! The brand founded by actress Molly Sims entered 361 doors on June 1 with four of its key formulas, including vitamin c serum and moisturiser. Online, you can get eight more items, like YSE's first foray into colour cosmetics, a tinted lip gloss. (I just tested it: Super-thick, pigment rich, crazy shiny. Nice one, Molly.) Do you want to smell like The Great British Bake Off when you sweat? Native launched a body care range on June 1 called Piece of Cake. It's got notes of frosting, buttercream, and sprinkles, and comes with a deodorant, body wash, shampoo, conditioner and lotion. Everyone knows Mike's Hot Honey is the real MVP of a backyard barbecue, especially when grilled chicken is involved. Now it might be a CVS all-star, too. On June 1, the brand revealed its limited-edition collaboration with Burt's Bees, debuting a Hot Honey lip balm for $4. And it's not sold out yet… Typology's A40 Cryo Plumping Stick hit shelves on June 2 with 'an immediate cooling, plumping effect' and the promise to de-puff and energize skin; its mostly applied around the eyes. It's got polyglutamic acid, a soybean extract that can hold five times its weight in water, plus spirodela, which is better known as duckweed. If you enjoy watching super-graphic content of zits being… uh… un-zitted, pay attention to the Japanese skincare brand Decorté. Its AQ Pore Blackhead Dissolver Deep Pore Cleanser launched June 3 for $90 and claims to 'dissolve keratin plugs' for a more effective detox. The brand sent some lab close-ups of stressed skin to prove the effectiveness, and let's just say Dr. Pimple Popper would be proud. Time to ask your chatbots about Sunday Riley. On June 3, the brand introduced AI Retinoid Serum, a high-tech formula that helps restore skin clarity for optimum filter-free skin. The drop is part of a new acne-treating quartet including a cleanser, mist and salicylic acid serum called 'Peace Keeper.' This is especially fun for Danielle Brooks and John Cena fans, though I fear the name is incidental. On June 3, Dermalogica introduced a star-shaped carabiner that clamped onto a sunscreen stick from the brand's younger Clear Start line. (Think: The Clinique to Derm's Lauder.) The whole set goes for $30. On June 4, Truly Beauty dropped its Cherry Baby shimmery body oil as a TikTok Shop exclusive. The $38 moisturiser is a sister scent to Vanilla Baby, an iridescent white shade that's been spotted all over the University of Arizona sorority houses, according to my 19-year-old niece. (The same girl, who is a competitive dancer and science major, reported LoveShackFancy perfume is 'the absolute most popular thing' last year. I trust her.) Lush took its #1 best-seller, Super Milk Leave-In Conditioner, and turned it into a body shimmer. 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Face mists are TikToking along, with a 178% increase in mentions from April to May of this year. Inkey List wants in on the trend with its June 6 drop, the Hydro-Surge Dewy Face Mist, a $13 formula that includes aquaxyl, a moisturising compound that comes from sugar molecules, and 'earth marine water,' which comes from… like… the ocean. Inkey List is also debuting a Cream-to-Milk Cleanser ($19) with rice extracts and hyaluronic acid. Makeup Remember back in October, when Maybelline sponsored SNL's 50th anniversary season and got a surprise 'bonus' sketch that featured Ariana Grande and Jennifer Coolidge applying its lip gloss? This week, NBC revealed that the fake Maybelline commercial was the third-most watched SNL skit of the season, coming just behind the unstoppable 'Domingo' jingles. Let's see if sales for Maybelline liquid lipstick get a lift from the ratings. 'Shine first, safety second.' That's the tagline for Caliray's Lipguard, a glossy balm with SPF 31 that comes in five surf-inspired shades. It launched on May 29. Tarte's brand trips are some of the beauty industry's most viral. On May 30, they embraced the jetsetting notoriety with a 12-shade palette of new shades inspired by their tropical destinations. It's called the #TrippinWithTarte palette and retails for $47. Remember the '90s sleepover staple Caboodles? On June 2, Kimchi Chic unveiled a collab with the beloved neon makeup cases, including a limited-edition mini tote stuffed with four highlighting and contour crayons and a sheet of cutie-pie stickers. It's $32 and adorbs. Teen dreams do come true! On June 2, MAC Cosmetics created its first-ever Viva Glam Lipglass, a gleaming red shade called Kimmitment after brand ambassador Kim Petras. It's $26 with 100 percent of proceeds going to charities for LGBTQ+ rights, AIDS prevention and environmental justice. Mwah! Kylie Cosmetics has gone into the gloss. On June 3, the Coty-owned makeup brand introduced four Dew Balm Sticks, which combine the shimmery warmth of a blush and the shiny finish of a skin glaze. They're $28 each, and yes, they resemble Haus Labs' Glassy Highlighter Balms quite a bit, but they cost a teeny bit less. Get your Jelly Tints with free delivery. Milk Makeup hit Amazon Premium Beauty on June 3 with a robust selection of primers, mascara, brow gel and skin tints. It's hard to get a good, singular product name but Violette Serrat has done it. The Guerlain creative director and makeup artist behind Violette_FR debuted 'Lip Nectar' on June 3. It's a $29 hydrating lip stain that comes in four colours, including a deep plum and a rich caramel. The blurry cheek trend continues. On June 3, Soshe debuted Blurring Pillow Blush, a $28 cream-to-powder formula available in four shades, including some deeper hues for richer skin tones. Thrive Causemetics dropped illuminating eye serums and loose powders ($32 each) on June 4. They're meant to compliment the brand's best-selling Brilliant Eye Brighteners, which are basically cream shadow crayons with some shimmer. Pro tip: You can use the darker shades to make a smoky eye in 10 seconds. The lip oil wars continue. On June 6, Senegence debuted Lipsense, a line of three super-shiny lip slicks with jojoba, meadowfoam and vitamin C extracts. Charlotte Tilbury is hitting the thunder road. On June 6, the makeup artist for Kate Moss announced she was officially joining the Dallas Cowboys Cheerleaders as the squad's beauty partner. When I interviewed several DCC stars last year for the Wall Street Journal, they mentioned the brand's setting spray as a favorite… then admitted they also used $3 cans of hairspray because Tilbury's formulas can be pricey. Hopefully now these female athletes — who do so much, so well, and still make around minimum wage — can spritz without going broke. I got a little nervous when Dazzle Dry announced a Carnival-themed collection, out June 6, but thankfully it's got colours inspired by toffee and jelly beans and not clowns. Phew. Hair Care Just in time for the Wicked's new trailer, Eva NYC introduced Beyond Gravity, a volume and texture spray that promises hold without any crunchiness and a dose of shine-boosting Vitamin E. It hit shelves June 6. Philip B. had multitasking in mind for its latest formula, a Weightless Miracle Serum that acts as both a deep conditioner and a flyaway smoother. It's $75 and comes from the eponymous hairstylist brand's own own client base — they wanted a leave-in that worked for finer and thinner hair, and still allowed for movement and bounce. Fragrance Pretty obsessed with Diptyque's new 'Vinaigre de Toilette,' a multi-purpose drizzle of lavender, thyme and rosemary that can be used as a home or skin fragrance. After Loewe's tomato situation and Bath & Body Works' summer Off the Vine collection, a perfume vinaigrette feels just right for the summer salad trend. It's $92 and arrived on June 1. I just can't get eau out of my head. (Sorry.) Kylie Minogue dropped a new fragrance called Lovers on June 2 with the nose Ilias Ermenidis, who made everyone's ninth grade obsession Vera Wang Princess back in 2006. More recently, he did a 2023 stint with Parfums de Marly. For Kylie, he's concocted a mix of honeysuckle, tuberose and coconut milk; it's being made by Scent Beauty, the team behind Sabrina Carpenter's fragrance line. On June 2, Nette's Lemon Puff perfume hit Sephora. The day before, a line around the block formed for the fragrance at New York's Fluffy Fluffy Dessert Cafe, a pancake and souffle shop in the East Village. Looks like their social media campaign, which saturated Instagram with buttery toast and cream-dolloped pastries that flanked bottles of their fragrance, paid off. A month after Tory Burch's craveable collab with the Swedish candy company Bonbon, Snif debuted Swede Tooth, a perfume 'inspired by the Swedish candy craze' that features notes of watermelon, raspberry, violet and cedarwood. All good choices but guys, where's the salted licorice?! Byredo debuted Absolu versions of its Rose of No Man's Land and Bal d'Afrique scents on June 5. Each ultra-concentrated formula retails for $385 and has a formula that's been engineered for longevity and amplified scent complexity, which means the brand's subtle papyrus notes can finally give out their full 'Library of Alexandria' vibes. And finally… Carter Reum is a venture capitalist whose portfolio has included Classpass, Lyft and Shake Shack. He's also the husband of Paris Hilton, and on June 2, he posted to Linkedin in search of a VP for her new skincare brand, Parivie. 'She's sold $4BN of products with her name the last decade so this is a great opportunity for the right person to be in on the ground level of her latest innovative brand!' wrote Reum. Here's the official listing, which is under the umbrella of Hilton's media company 11:11. Put Reum's name down as your referral and see what happens.
Refinery29
2 days ago
- Refinery29
We Tried $264 Of e.l.f. Cosmetics Products & Here Are Our Honest Thoughts
e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the bank. Many of us still remember the days of blush sticks and eye shadow palettes you could grab for under five dollars. Somewhere along the way, the brand has evolved from our go-to for cheap makeup in a pinch to a well-respected source for products that offer impressive quality for the price tag. Just look up e.l.f. on TikTok and you will be inundated with effusive praise for the brand's 'dupes', which provide staggeringly similar versions of mega-popular makeup products for a fraction of the cost. Some recent viral bangers include the Halo Glow Liquid Filter (the more affordable twin to Charlotte Tilbury's Hollywood Flawless Filter) and the Glow Reviver Lip Oil, which gives Dior's $65 version a run for its money at a mere $18. Ahead, our editors have tested the brand's buzziest recent makeup and skincare drops, along with longtime favourites, to see which of them are deserving of a spot in your beauty bag. At Refinery29, we're here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
