Who Is Nupur Sanon, Actor Kriti Sanon's Sister, And Why Her Clothing Brand Is Facing Criticism?
Kriti Sanon's sister Nupur Sanon launched Nobo in 2024. The brand is now under fire for selling "basic" outfits at sky-high prices.
Nupur Sanon, best known as the younger sister of Bollywood actor Kriti Sanon, is facing social media heat over her recently launched clothing line Nobo. While Nupur made her entertainment debut through hit music videos like Filhall opposite Akshay Kumar and ventured into films with the Telugu movie Tiger Nageswara Rao in 2023, it's her foray into fashion that's currently making headlines for all the wrong reasons.
Who Is Nupur Sanon?
Nupur Sanon, a singer and actress, rose to fame with Filhall and its sequel Filhall 2 – Mohabbat. She is also known for her musical covers shared on social media. Although she has yet to make her Bollywood debut, her popularity continues to rise. Nupur is currently rumoured to be dating singer Stebin Ben, whose hits like Sahiba, Thoda Thoda Pyaar, and Rula Ke Gaya Ishq have gone viral.
Why Is Nupur Sanon's Brand Facing Backlash?
Launched in 2024, Nupur's label Nobo promises minimal, modern silhouettes that blend Indian and Western aesthetics. However, Reddit users and social media critics are calling out the brand for its steep pricing and 'unoriginal" designs. Critics have highlighted how the label is selling 'basic-looking" clothes for up to Rs 27,000, sparking debate on whether celebrity-backed brands are disconnected from their audiences.
On the official website, the most expensive lehenga is a Banarasi design priced at Rs 21,000. In the Indian wear section, the costliest suit set is listed at Rs 26,500, while the most affordable item costs Rs 7,700. Western wear includes a skirt and crop top set that retails at Rs 20,000, and the cheapest product is a pair of shorts priced at Rs 2,400.
Reddit threads filled up with mocking commentary. One user wrote, 'No Bo is short for 'Nobody Bought it.'" Another quipped, 'These are the ugliest clothes I've ever seen, good lord." A third post sarcastically read, 'I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME."
Despite the backlash, Nobo has been endorsed by several celebrities including Kriti Sanon herself, Uorfi Javed, Sanjana Sanghi and influencer Rida Tharana.
First Published:
June 16, 2025, 21:30 IST
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India.com
9 minutes ago
- India.com
This horror film, which was shot in just 8 days, will send the chills down your spine, made under Rs 44 lakh, earned Rs 2000 crore, movie name is...
Some films make history in ways that surprise everyone. Imagine a movie shot in just over a week, with a tiny budget, yet it went on to earn an unimaginable amount worldwide. It was made in a simple style but created a massive impact, inspiring many future filmmakers. This film changed the way horror movies are made and proved that creativity can beat big budgets. Which film is this? Here we are talking about the 1999 cult classic The Blair Witch Project, helmed by Daniel Myrick and Eduardo Sánchez. Made with a budget of just around 60,000 dollars (under Rs 49 lakh) and shot in 8 days, this found-footage horror movie became a worldwide sensation. The success of this film showed how innovative storytelling and smart marketing could take a movie to extraordinary heights without huge investments. What is the storyline? The story follows three film students who venture into the woods to investigate a local legend about a witch. Using handheld cameras, they document their terrifying experience as they get lost and face strange occurrences. The raw and realistic filming style added to the suspense, making audiences feel like they were watching real footage. This unique approach sparked a new genre, found-footage horror, which remains popular today. What made The Blair Witch Project a cult classic? Several factors contributed to the film's massive success. The minimalist production saved costs, while the use of unknown actors gave it authenticity. The clever viral marketing campaign, especially online forums and fake missing-person reports, blurred the line between fiction and reality, engaging viewers deeply. Critics praised The Blair Witch Project for its originality and tension-building, even if it wasn't a traditional horror with special effects. Its influence is still seen in modern horror cinema, inspiring countless films and web series to experiment with storytelling formats.
The Hindu
9 minutes ago
- The Hindu
Hyderabad gamers hail Online Gaming Bill as boost for esports, curb on addiction
Gamers, creators and developers in Hyderabad on Wednesday welcomed the passage of the Online Gaming Bill, 2025, in the Lok Sabha, describing it as a long-awaited step to curb the menace of real-money gaming (RMG) while opening up space for esports and skill-based gaming to grow. For Vinay Vangala, a Panjagutta resident who lodged a police complaint in March against online betting platforms, the development felt deeply personal. 'It is a relief to see this addressed at a national level,' he said. 'Both the State and Central governments have been clear about ending this menace. I am thankful to the Hyderabad and Cyberabad police for going after offenders, whether common people or celebrities.' Vinay admitted that he too had once been tempted. 'My friends in Ameerpet had told me about quick money through online games. I almost fell for it but after doing some research, I realised it was illegal. That was when I approached the Panjagutta police and filed a complaint.' His complaint encouraged others to share their struggles. Hyderabad's esports and gaming community have welcomed the Bill for shifting the conversation away from gambling-like activities. Dhanu Dino, a Malkajgiri resident and popular gaming influencer who runs Telugu Gaming FF with over 2.45 million YouTube subscribers, called it a chance to redirect energy toward esports. 'This move will push focus back to esports. The Telugu influencer community had already distanced itself from RMG two years ago. The future is esports, not betting apps.' Dhanu explained that a successful, thriving career can be built sans the RMG method. 'If you just create good content on YouTube, Instagram or streaming apps, you can be assured of a career. I am buying a house this year with the money I earned through esports, YouTube revenue and streaming; never RMG or ads,' he added. He hoped the new law would mean 'the next generation won't even know what RMG is'. Meanwhile, developers say that the Bill is an overdue chance to separate video gaming from the taint of betting platforms. Sameer Chengappa, a game designer at Funfinity Interactive currently working on AS:RA Ashen Skies: Radiant Arena, emphasised that esports and traditional gaming should never be confused with gambling. 'The problem is that video games are being lumped together with RMG in the digital space. RMG is not gaming, it is closer to gambling which has its own regulations. Esports, video games and online gambling are all very different,' he said. He added, 'If the same rules applying to RMG are imposed on us, the industry simply cannot grow. This initiative was about drawing that line clearly.' 'Though this move cannot undo the loss we suffered, maybe others can be spared from such a fate,' said Sai Prasad, a private company employee from Musheerabad, adding that he lost his friend to online gambling addiction last year.
Time of India
36 minutes ago
- Time of India
Anushka Sharma once admitted she found Ranveer Singh 'attractive' but denied romance rumors: 'We can kill each other…I'm serious'
Anushka Sharma confessed to finding Ranveer Singh attractive during their early Bollywood collaborations but acknowledged their contrasting personalities prevented a romantic relationship. She humorously noted their intense dynamic, suggesting they were too different to make a relationship work. Sharma later found lasting love with cricketer Virat Kohli, marrying him in 2017 and starting a family. Anushka Sharma once recently opened up about her early days in Bollywood, revealing that she found Ranveer Singh 'attractive' during their on-screen collaborations but never pursued a romance. Different personalities kept them apart In an interview with Simi Garewal , Anushka revealed that she once wondered why she wasn't dating Ranveer Singh. She explained that their personalities were very different, which made their relationship volatile. While she admitted finding him attractive, she emphasized that they remained just friends. A playful yet intense dynamic The actress revealed that their dynamic was intense, joking that they could 'kill each other' if they tried to be in a relationship. She explained that they wanted very different things from life—Ranveer being highly practical, while she described herself as completely impractical. Despite this, she admitted that she liked him and found him attractive. Anushka Sharma and Ranveer Singh first starred together in the 2010 romantic comedy Band Baaja Baaraat, which brought them widespread recognition despite a modest box office performance. They teamed up again in 2011 for Ladies vs Ricky Bahl. Finding love with Virat Kohli She also shared that dating a fellow actor was challenging for her. While she never dated any other Bollywood co-stars, she eventually found love with former Indian cricket captain Virat Kohli. Anushka met Virat during a brand shoot, and the two quickly connected. They tied the knot in a private ceremony at Lake Como, Italy, in December 2017. The couple welcomed their first daughter, Vamika, in 2021, followed by a son, Akaay, in 2024. On the professional front, Anushka Sharma was last seen in Zero alongside Shah Rukh Khan and Katrina Kaif. She will next star in the biopic of former Indian cricketer Jhulan Goswami, titled Chakda Xpress. "Get the latest updates on Times of India, including reviews of the movie Coolie and War 2 ."
