Adobe and Antom Forge Strategic Partnership to Empower Digital Creativity with Seamless Payment Access Across Asia
Adobe and Antom will explore AI-powered promotions through A+ Rewards to enhance user engagement.
SINGAPORE, April 15, 2025--(BUSINESS WIRE)--Adobe and Antom, a leading provider of unified merchant payments and digitisation solutions under Ant International, today announced a strategic partnership to launch an optimized payment experience and tailored digital marketing offerings for Adobe's customers across Asia.
"At Adobe, we're always looking to deliver elevated and localized experiences for our customers. As our base of customers in Asia fast expands, we're excited to announce our partnership with Antom to integrate localized payment options for our customers and unlock new growth opportunities in the various markets we're expanding with Antom into," said Matt Wegner, Vice President, Global Payments, at Adobe.
Adobe will integrate localized payment solutions to strengthen its global footprint with its user-centric approach. Leveraging Antom's comprehensive acquiring network, advanced payment technology and broad local payment method coverage across Asia, this partnership will help Adobe optimize transaction flows, increasing conversion rates, and ensuring fast, secure and cost-effective payment settlement.
In the first phase of the collaboration, 8 new alternative payment options will be rolled out across 8 key Asian markets, including AlipayHK (Hong Kong SAR, China), DANA (Indonesia), GCash (the Philippines), Kakao Pay (South Korea), Momo (Vietnam), PayPay (Japan), Touch 'n Go (Malaysia) and True Money (Thailand). Moving forward, both companies may explore opportunities to introduce additional payment methods to include credit cards, bank transfers, digital wallets, and more.
"We are excited to collaborate with Adobe, a pioneer in leveraging AI to enhance creativity and productivity for its users. Through this partnership, we aim to make Adobe's advanced tools more accessible to a broader customer base in high-growth markets. Adobe's AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together," said Gary Liu, General Manager of Antom, Ant International.
Beyond payments, the two parties will explore opportunities to introduce Adobe into Antom's A+ Rewards, an in-App digital marketing platform powered by privacy-preserving computing and AI technologies. It connects brands with hundreds of millions of e-wallet users by embedding with leading e-wallets in Asia. This collaboration is expected to help Adobe improve customer acquisition and engagement through targeted campaigns integrated into users' everyday digital payment experiences.
"We work with global industry leaders to enhance their presence and advance digital innovations in Asia and beyond, and the partnership with Adobe is part of that effort. We look forward to enabling professionals and enterprises, especially small businesses, to adopt cutting-edge technology and fully unlock their potential," Liu added.
Overall, the Antom-Adobe partnership will enhance accessibility to creative professionals, businesses and educational institutions, helping them leverage Adobe's products with greater flexibility. Region-specific payment options built on Antom's robust payment infrastructure will allow Adobe to respond to the evolving needs of customers in the Asia market via an omnichannel marketing approach that will deploy curated offers and content that is supported by their most preferred payment methods.
About Antom
Ant International's Antom is the leading payment and digitisation services provider for merchants around the world. It offers unified, vertical-specific digital payment solutions to serve businesses of all sizes. Antom supports merchants in over 50 countries and regions, enabling them to connect with consumers in more than 200 markets, with the flexibility to accept payments in more than 100 currencies. Beyond payments, it provides digital marketing solutions and merchant digitisation services to help merchant streamline operations and enhance customer engagement. To learn more, please visit https://www.antom.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250414876555/en/
Contacts
Media Contact Ant InternationalJanice Chenjanicechen.cyh@antgroup.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
23 minutes ago
- Business Wire
Xsolla Expands Payments in the Americas to Boost Conversions With Pay by Bank, Affirm, and Recurring Billing via Mercado Pago
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today a major expansion of its localized payments offering across North and South America today. With new support for Pay by Bank and Affirm in the United States, Affirm in Canada, and recurring billing via Mercado Pago in Brazil, developers and publishers using Xsolla Pay Station can now unlock new revenue streams, reduce friction, and better connect with players through regionally trusted payment methods. The Americas remain one of the largest and most diverse gaming regions, with a combined market value of approximately USD 100 billion. However, while opportunities are vast, consumer expectations regarding payments vary dramatically by country. Players in the U.S. increasingly seek fast, secure alternatives to credit cards; Canadian gamers are embracing flexible payment options; and in Brazil, a major economy, recurring billing through trusted platforms like Mercado Pago is essential for long-term retention. To meet these regional needs, Xsolla Pay Station now supports: Pay by Bank in the U.S. – Faster, secure, bank-direct payments are rapidly gaining traction among players and retailers. Affirm in the U.S. (live) and Canada – A flexible Buy Now, Pay Later option that increases accessibility and basket size. Mercado Pago in Brazil (enhanced) – Now supporting recurring billing to enable live service models and subscription-based monetization. Key benefits of the Payments in the Americas expansion include: Localized Payment Solutions: Offer trusted regional payment methods, including Pay by Bank, Affirm, and Mercado Pago, ensuring players can pay in their preferred manner in every market. Reflects the growing consumer shift toward convenient, secure, and flexible payment methods. Frictionless Checkout Experiences: Mobile-first, secure payment flows help reduce abandonment and improve conversion rates. Wider Reach Across North & South America: Localized support in the U.S., Canada, and Brazil opens access to millions of players, backed by the adoption of Pay by Bank (35M+ U.S. users engaging with open banking), Affirm (22M+ U.S. shoppers as of 2024), and Mercado Pago (64M monthly active users in Brazil, integrated across 145,000+ live sites), reflecting the growing demand for convenient, secure, and flexible payment experiences. Flexible Monetization Models: To fit your revenue strategy, offer one-time payments, Buy Now Pay Later (BNPL) options, and subscriptions. Increased Player Trust and Loyalty: Familiar payment methods foster confidence and encourage players to return. 'We're making it easier for developers to reach players in North and South America with payment experiences that feel native to each market,' said Chris Hewish, President at Xsolla. 'By enabling Pay by Bank, Affirm, and recurring billing with Mercado Pago, we're helping our partners connect with more players, increase conversions, and offer real flexibility in how they monetize across the Americas.' To learn more or enable these regional payment methods for your game, get started: For a complete list of enhancements and developer tools, visit: About Xsolla Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
Business Wire
23 minutes ago
- Business Wire
NewSouth Window Solutions Surpasses Milestone with Omni Protection Product Line
TAMPA, Fla.--(BUSINESS WIRE)-- NewSouth Window Solutions, a leader in energy-efficient, impact-resistant replacement windows and doors, is pleased to announce a significant production milestone: over 10,000 units manufactured from its new Omni Protection line. 'This collection was built with the homeowner in mind,' said Rob Sydnes, Vice President of Operations. 'From ease of use to security upgrades, every detail works together to deliver a seamless, high-performing window.' Share Launched just eight months ago, Omni Protection is designed to defend against extreme weather, high energy costs, outside noise, and home intrusions. 'The line has quickly become a customer favorite,' said Ron Godsill, Vice President of Sales at NewSouth. 'This collection represents a next-generation leap in performance, protection, and peace of mind for homeowners. We've taken everything homeowners already loved about our windows and pushed it further, bringing together smart innovation and proven durability — designed to meet the demands of the modern home.' The Omni Protection line includes a versatile range of styles, including awning and casement windows, sliding glass doors, and classic single- and double-hung options. Each product is crafted with precision, built to perform, and available factory-direct with fast turnaround times. Product enhancements provide added strength and improved comfort, reinforcing NewSouth's reputation for quality and care. 'This collection was built with the homeowner in mind,' said Rob Sydnes, Vice President of Operations. 'From ease of use to security upgrades, every detail works together to deliver a seamless, high-performing window.' Omni Protection products are currently available by contacting NewSouth Window Solutions directly. To learn more or schedule a free consultation, visit About NewSouth Window Solutions NewSouth Window Solutions, part of the MITER Brands portfolio, serves homeowners directly by both manufacturing and installing high-performance, energy-efficient replacement windows and doors with impact-resistant options. Each product is custom made and backed with a lifetime warranty. Offering factory-direct solutions in Florida and South Carolina, NewSouth has been named the nation's largest factory-direct company for windows and doors exclusively by DWM Magazine for 11 years, and the No. 1 door and window only dealer in 2024.
Business Wire
23 minutes ago
- Business Wire
AM Best Affirms Credit Ratings of Adamjee Insurance Company Limited
LONDON--(BUSINESS WIRE)-- AM Best has affirmed the Financial Strength Rating (FSR) of B (Fair) and the Long-Term Issuer Credit Rating (Long-Term ICR) of 'bb' (Fair) of Adamjee Insurance Company Limited (Adamjee) (Pakistan). The outlook of these Credit Ratings (ratings) is negative. The ratings reflect Adamjee's balance sheet strength, which AM Best assesses as adequate, as well as its strong operating performance, neutral business profile and marginal enterprise risk management (ERM). The negative outlooks reflect pressure on the company's non-life underwriting performance. Whilst Adamjee has a history of robust overall profitability, with profits before tax ranging from PKR 2.3 billion to PKR 8.7 billion between 2020 and 2024, consolidated operating performance has been increasingly supported by the company's life insurance operations and investment activities, with the non-life business generating marginal results. The company's non-life underwriting performance improved in 2024 due to corrective underwriting actions, but was adversely affected by the unprecedented rainfall in the United Arab Emirates, resulting in an overall combined ratio of 99.9%. The company aims to improve the underwriting performance of its non-life book through higher market rates and stringent underwriting practices. Adamjee's balance sheet strength assessment is underpinned by its risk-adjusted capitalisation at the adequate level, as measured by Best's capital Adequacy Ratio (BCAR). At year-end 2024, risk-adjusted capitalisation declined from the previous year due to higher market values on affiliated investments and significant growth in its non-life portfolio. Investment risk remains the primary driver of required capital, with the investment portfolio highly concentrated in equity securities within Pakistan. Whilst some diversification was achieved through term deposit holdings in the UAE, Adamjee remains exposed to potential capital volatility. In addition, the company has a high dependence on reinsurance and exposure to non-rated reinsurance recoverables through mandatory cessions to the state-owned reinsurer in Pakistan. Traditionally, the company maintains one of the leading positions in the market, writing a diversified life and non-life portfolio and offering conventional and takaful products. In addition, Adamjee generated close to 40% of its non-life premium income through branch operations in the UAE in 2024, which provides the company with geographical diversification to a more stable country risk environment. The ERM assessment is viewed as marginal given the size and complexity of Adamjee's operations. The company's operations in Pakistan present exposure to very high levels of economic, political and financial system risks, some of which are beyond the company's control. This press release relates to Credit Ratings that have been published on AM Best's website. For all rating information relating to the release and pertinent disclosures, including details of the office responsible for issuing each of the individual ratings referenced in this release, please see AM Best's Recent Rating Activity web page. For additional information regarding the use and limitations of Credit Rating opinions, please view Guide to Best's Credit Ratings. For information on the proper use of Best's Credit Ratings, Best's Performance Assessments, Best's Preliminary Credit Assessments and AM Best press releases, please view Guide to Proper Use of Best's Ratings & Assessments.
