Someone spent $12,000 on a Jay Cutler football card in 2025 — why?
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Well, the first piece of the puzzle is the specific card that sold: his 2012 Panini Prizm Black Finite card, the rarest parallel of his base card from that set. Only one was produced and though it's not a rookie card (it's from his seventh NFL season), it is from Panini's very first Prizm Football set, which over the years has become one of the most popular annual sets in the sports card industry. As a result, many cards in that inaugural 2012 edition have taken on added value since it was the first one. In 2023, Adrian Peterson's 2012 Prizm Black Finite card sold for just under $9,000 (a record for one of his cards). Last year, Clay Matthews' 2012 Prizm Black Finite card sold for $3,000 (a record for one of his cards). In January, Philip Rivers' sold for $2,500 (not a record for one of his cards, but still one of his highest priced).
The most coveted Black Finite card from the 2012 Prizm set, Tom Brady's, has never publicly surfaced, though. It could be inside an unopened box or tucked away in a private collection somewhere. If it ever does hit the market, it would command a large sum. In 2023, two of his 2012 Prizm Gold cards, of which only 10 were produced, went to auction — one sold for $132,000 and the other sold a month later for $156,000.
Michael Vick's 2012 Prizm Black Finite card is currently listed on eBay for $200,000 (or best offer). In June, Washington Commanders owner Josh Harris bought Jayden Daniels' 2024 Prizm Black Finite rookie card for $500,000 with the intention of displaying it at Northwest Stadium.
Tom Brady's unaccounted for 2012 Prizm Black Finite card. (Image: Panini)
So that's why this specific Cutler card is more valuable than other cards of his. But why $12,107? Did the bidders get carried away with the competitive thrill of bidding on Jay Cutler cards? Is this what rich people do for a laugh? Does someone have inside information on a big Cutler comeback? We won't know for sure until the buyer comes forward and explains.
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