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Govt signs MoU to set up India's first transmedia entertainment city

Govt signs MoU to set up India's first transmedia entertainment city

Time of India03-05-2025

Vijayawada: The govt signed a MoU with
Creative Land Asia
for setting up India's first
transmedia entertainment city
(TCE) in the state. The objective of the MoU is to conceptualise and operationalise the entertainment city, which will be named
Creatorland
.
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It will have immersive theme parks, gaming zones, and global cinema co-production zones. The partnership was announced at the WAVES summit in Mumbai.
According to a statement by the tourism dept, CLA is coordinating with over 20 studios across the world to make India their production hub. Creatorland is expected to attract investments of nearly Rs 10,000 crore in the next 5-6 years.
Once the proposed project is operational, it is expected to open skilling and employment opportunities in creative and tech domains.
The initiative is expected to create 1.5 lakh jobs besides upgrading the skills of 10,000 youth every year in AI, VFX, and gaming.
Creatorland comes with a virtual studio complex powered by AI-based real-time rendering and volumetric capture technologies, immersive theme parks, gaming zones, e-sports arenas, global cinema co-production zones, and Creatorland Academy for skilling youth in VFX, AI, gaming, and immersive storytelling.
Tourism minister Kandula Durgesh said partnering with CLA is a milestone in the govt's efforts to open up the state for film, entertainment, and tourism. "This MoU is more than an infrastructure project as it will create an enabling ecosystem for talent, innovation, and tourism," he said.
Sajan Raj Kurup, founder and chairman of CLA, said from immersive experiences to AI-led storytelling, Creatorland will blend technology with culture and global talent with Indian imagination.
"This is our collective step toward putting India on the global map of entertainment infrastructure and IP creation. This collaboration is a milestone in India's journey toward becoming a global content powerhouse," he said.

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