UAE's Coraly.ai raises $2 million pre-seed to accelerate Saudi expansion
Founded in 2022 by Fouad Bekkar, Coraly.ai offers an AI-powered growth platform for real estate professionals, providing lead enrichment, automated campaigns, and performance insights to help agents acquire more customers.
the funding will accelerate product development, expand AI capabilities, and support commercial rollout in Saudi Arabia, pilot programmes in France and the United States, and strengthen presence in the UAE.
Press release:
Coraly.ai (formerly Coralytics), the proptech company transforming how real estate professionals generate and convert leads across the MENA region and beyond, today announced the closing of a $2 million pre-seed funding round. The round was led by Salica Oryx Fund, a MENA-focused early-stage investment vehicle based in Abu Dhabi Global Market (ADGM) and managed by Salica Investments, with participation from EQ2 Ventures as well as a group of strategic angel investors.
'Real estate agents globally are underserved by fragmented, outdated sales tools. Through Coraly.ai, our mission is to simplify growth with AI that just works,' said Fouad Bekkar, Founder and CEO of Coraly.ai. 'This funding gives us the firepower to further accelerate product innovation and expand into key growth markets. Our vision is to make high-impact technology radically accessible for agents everywhere, starting with the GCC and expanding globally.'
The investment will be used to accelerate product development, including expanding the Coraly.ai engineering team and deepening its AI capabilities. Coraly.ai will also consolidate its market leadership in the UAE, establish operations in Saudi Arabia, and initiate pilot programmes in France and the United States to explore early market opportunities. Further, the funding will support the buildout of commercial infrastructure and go-to-market capacities to drive long-term growth.
'Salica Oryx Fund is delighted to be an early supporter and investor in Coraly.ai. It represents a significant advancement in real estate marketing technology, offering an AI-powered platform that fundamentally transforms how properties are marketed and presented online,' said Ivo Detelinov, General Partner of Salica Oryx Fund.
Patrick Thiriet, CEO of EQ2 Ventures, added, 'AI is about to leapfrog productivity across many industries where professionals still use ill-adapted legacy software products to run their business. The property market is one of those verticals, with real estate agents spending too much time on non-productive tasks. Fouad and the Coraly.ai team combine their deep knowledge of evolving AI capabilities with a strong understanding of those challenges, and we at EQ2 are looking forward to helping them crack what is a global opportunity.'
Coraly.ai' expansion strategy is anchored by strong regional momentum and new market entry points. The recent rebrand from Coralytics to Coraly.ai reflects this broader global vision and reinforces the company's position as a modern, AI-first platform designed to simplify growth for real estate professionals worldwide. In the GCC, the company has already reinforced its leadership in the UAE and will launch Saudi Arabian operations later this year. In Europe, Coraly.ai recently signed a go-to-market partnership with SNPI, France's largest professional real estate union, representing over 14,800 agencies. In North America, Coraly.ai has secured its first MLS partner in the United States, with initial pilots scheduled to commence in the coming months.
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