SIRO uses a game-changing approach to sleep, recovery, and rest
From its jet lag–busting amenities to 30-minute power workouts for time-starved professionals, SIRO is becoming a go-to destination for modern travellers and wellness seekers alike. In this conversation, we explore how SIRO is tailoring its approach to meet the rising demand for integrative wellness, what trends are worth watching, and how technology and human connection are shaping the future of fitness in the UAE.
To delve into this concept, Emirates Man, spoke to Jamie Moore, Director of Fitness, SIRO One Za'abeel on the brand's approach to your overall wellbeing in Dubai. What are some of the most in-demand or surprising offerings guests are engaging with at SIRO?
Guests are increasingly drawn to our efficient, high-impact 30-minute classes held during lunch breaks—perfect for busy professionals looking to optimise their day. Additionally, SIRO's cutting-edge recovery treatments like Cryotherapy and the Triple Detox by MLX i³Dome have become standout favourites. The Signature Sanctum Sequence led by Sanctum, blending performance and mindfulness in a high-intensity format, is also receiving exceptional engagement thanks to their unique mind-body fusion. You've mentioned the importance of balance, how does SIRO tailor its programmes to address not just performance but also recovery and stress management?
SIRO's approach to wellness is integrative, blending science-backed recovery tools with personalised care. Our newly launched Wellness Programmes are thoughtfully designed to support physical regeneration and mental clarity. Inclusions range from body composition analysis and nutritional assessments to personal training sessions tailored to individual goals. Guests also benefit from daily shakes at the Refuel Bar for nourishment, and experience recovery treatments designed to enhance performance and vitality. Each element is selected to promote balance, reduce stress, and elevate performance both in and out of the gym.
What's one wellness trend you think is overhyped and one we're not talking about enough?
Nootropics or 'smart drugs' by healthy individuals seeking cognitive enhancement. Despite their growing popularity, the scientific evidence supporting their effectiveness in people without medical conditions is limited. On the rise is Sleep tourism: traveling to locations designed to optimize rest and recovery through curated environments, expert guidance, and science-backed amenities. Destination like SIRO offer an immersive experience tailored to improving sleep quality and overall physical and mental performance. With wellness plans on the rise, the hotel is specifically designed to beat jet lag – tell us more.
SIRO is purpose-built to help travellers reset quickly and effectively. We offer Modular Massage that combines deep tissue massage with stretching techniques, Compression therapy to increase blood circulation, and the State of Mind by Welnamis —a sound therapy bed that uses binaural acoustic waves to aid deep rest and nervous system regulation. Combined with our signature sleep-enhancing amenities, guests can transition from travel fatigue to peak performance with ease. What's the one ritual that keeps you grounded, no matter the timezone during Summer?
I walk with visual exploration – letting my surroundings stimulate and inspire me as I move. It's a form of moving meditation and a non-negotiable part of my routine. This practice blends physical activity with mindful observation, offering both movement for my body and positive mindfulness for my mental health. As someone who lives and breathes wellness, what does your own daily fitness or wellness routine look like?
My daily routine is intentionally designed to support both physical vitality and mental clarity. I begin the day with natural sunlight and movement to energize my body and reset my circadian rhythm. Throughout the day, I stay hydrated and fuel myself with light, nutrient-rich meals. I take regular 15-minute micro-breaks, often with cold showers or breathwork to reset and recharge. Evenings are reserved for a digital detox to wind down, and my sleep environment is carefully optimised for recovery, including a smart or temperature-regulated mattress to support deep, restorative rest.
Can you walk us through what a personalised fitness journey at SIRO might look like for a guest?
Our fitness journey begins with a comprehensive discovery session – an in‑depth consultation – followed by personalized questions and expert tips to clarify your goals. Next, we conduct movement screenings, VO₂ max testing, and strength assessments. As a result, our members and guests receive actionable data and tools to reach their peak physical and mental performance. In what ways do you see tech enhancing not replacing the human element of fitness coaching?
Technology enhances fitness coaching by providing data-driven insights, automating admin tasks, and offering tools for real-time feedback. However, it cannot replace the human elements of interaction, motivation, and adaptability that are essential for client engagement and long-term success. The most effective coaching models integrate AI's efficiency with the personal touch of on-site coaches, combining personalised programming and interactive support to optimize client outcomes.
Where do you see the future of luxury wellness headed in the UAE?
The future of luxury wellness in the UAE is increasingly centered around sleep and recovery, reflecting a growing recognition of their importance in overall well-being. Hotels and resorts are integrating advanced sleep tech, such as thermoregulating mattresses and circadian lighting, to enhance guest rest. SIRO has been a trail blazer in this space and we will continue to innovate and inspire industry. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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