When is Amazon Prime Day 2025? Date announcement, details about this year's massive 4-day sale, plus the best early deals you can already shop now
Mark your calendars — Amazon Prime Day is returning to Canada next month. For the first time, Prime Day 2025 will span four full days, doubling shoppers' chances to save big on thousands of must-have deals across fashion, beauty, home appliances, electronics and more. The extended sale will run from July 8 through July 11, 2025, bringing shoppers Prime members the longest Prime Day in Amazon history. To make the most of the mega-sale and learn insider Amazon Prime Day tips from our shopping experts, check out the details below.
Amazon Prime Day 2025 will run from July 8 at 12:01 a.m. PST through July 11 at 11:59 p.m. PST. Leading up to the four-day sale, Canadians can already shop Amazon's early Prime Day deals — scroll below to check out some of the best ones.
Prime Day is Amazon's biggest sale of the year, with deals offered exclusively for Amazon Prime members. The 2025 sale lasts four days and features both flash sales and limited-time savings. In previous years, Amazon has included deals on Apple devices, laptops, TVs, name-brand vacuums and more.
While Amazon Prime Day 2025 doesn't kick off until July 8, you can already score tons of early Prime Day deals — some of which are at their lowest price ever (seriously!). From tech and small kitchen appliances to seasonal essentials, scroll down to check out the best of the best:
Yes. Prime Day is a shopping event with thousands of deals exclusively for Prime members. However, that's not to say non-Prime members can't also score a deal. Amazon's Deals Store usually has sales available for both Prime and non-Prime members; however, discounts on name brands and high-end tech are usually reserved for those with a Prime subscription.
New Prime members can test-drive Prime with a one-week trial for $0.99 before committing to a membership. Once your trial ends, memberships cost $99/year or $9.99/month for Canadian subscribers. Student discounts are also available.
In addition to exclusive Amazon Prime Day 2025 deals, Prime members enjoy several year-round perks, including the following:
Free same-day, one-day and two-day shipping
Exclusive access to Prime Video original TV shows and movies
Early access to Lightning Deals
Stream or download hit movies and TV shows
Free eBook and music downloads through Prime Music and Prime Reading
Free games, a free Twitch channel subscription and more gaming benefits
Free DashPass+ for one year (includes $0 delivery fees and lower service fees)
Enjoy unlimited, full-resolution photo storage with Amazon Photos
From July 8-11, you can expect to save on categories including electronics, home, beauty and fashion — and a lot more. More specifically, you can anticipate savings on big brands like Ninja, Philips, Shark and Levi's. But that's not all — you'll also see deals from Canadian brands and small business like Cetaphil, Three Ships, Good To Go, All Natural Advice and more.
Here are some confirmed Amazon device deals you can look forward to:
Save up to 61% on Blink Outdoor Security Systems
Save up to 50% on Ring Battery Doorbells
Save $100s on Amazon eero Pro 6E mesh wifi systems
Save up to 77% on Amazon Echo Buds
Save up to 26% on select Kindles
Save up to 38% on Amazon Fire Tablets
Save up to 54% on Amazon Fire TV Sticks
It's crucial to beware of scams ahead of big sale days like Prime Day. From using price comparison tools to detecting fake reviews, we're here to help you out. To save time, avoid scams and score the best deals, click here for our must-read tips and tricks from last year.
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Fast Company
15 minutes ago
- Fast Company
Amazon Prime Day 2025: What to know about the new dates, deals, expansion, costs, and more
The most inaccurately named sale of the year will soon be held again—so get your wallets ready. Amazon has announced that its annual Amazon Prime Day sales event will take place next month from July 8-11. Yes, Amazon Prime 'Day' is now four days long—twice as long as in previous years. Here's everything you need to know about the summer's biggest shopping event. Amazon Prime 'Day' is now closer to a week long Back on July 15, 2015, Amazon held its first Amazon Prime Day. The now-annual event sees millions of items on Amazon go on sale for Prime members. It's a way to reward them for subscribing to Amazon's subscription delivery service, and the event also acts as a promotion for the service and an incentive to get other Amazon shoppers to subscribe. The inaugural 2015 Amazon Prime Day was true to its name— the event lasted just one day. It also lasted just one day when it was held the following year in 2016. But from 2017 until last year, Amazon extended Amazon Prime Day into a two-day sales event. So I know what you're thinking: This year Amazon has stretched Amazon Prime 'Day' to three days, right? Wrong. Amazon has now announced that Amazon Prime 'Day' is now a four-day event. Yep, in Amazon's world, one day now equals 96 hours. From a math perspective, at this point it would just make more sense for Amazon to round up the 'Amazon Prime Day' moniker to 'Amazon Prime Week' instead of keeping the name rounded down. What are the new dates? Amazon Prime Day 2025 will kick off in the second week of July. The four-day event begins at 12:01 a.m. PDT on Tuesday, July 8, and runs until Friday, July 11. 'With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home-improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges,' Amazon said in its announcement. Does every country have Prime Day? Amazon will be holding Prime Day in most of the countries in which it operates. However, while some countries will see Prime Day 2025 fall on July 8-11 this year, other countries will need to wait until later in the year to experience Prime Day. Amazon says the countries that will have Prime Day on July 8-11 include: Australia Austria Belgium Canada Colombia France Germany Italy Ireland Japan Luxembourg The Netherlands Poland Portugal Singapore Spain Sweden Türkiye United States United Kingdom Prime Day 2025 will happen later in the year for additional countries. However, Amazon has not revealed an exact date. The company says Prime members in the following countries 'can shop Prime Day deals later this summer': Brazil Egypt India Mexico Saudi Arabia United Arab Emirates What are the best Amazon Prime Day deals? Every Amazon Prime Day event sees millions of items go on sale for Prime members—from apparel to pet supplies to tech. But for this year's Amazon Prime Day, the company is also doing things a little differently. In addition to the regular swath of sale items, Amazon will also be holding time-limited deal sales during the event. These sales will be on select items and will be announced at midnight PDT on each day of the sales event. Amazon is calling these time-limited sales 'Today's Big Deals,' and says the items will only remain on sale while supplies last. In other words, this is Amazon's way of ensuring that people come back to its website repeatedly during the event—hoping they spend more each time. Amazon says its inaugural 'Today's Big Deals' items will include products from brands including Samsung, Kiehl's, and Levi's. How does Prime Day help Amazon's bottom line? While Amazon bills Prime Day as a sales event designed to celebrate and reward its Prime subscribers, the event naturally benefits its own already-deep pockets. Last year, Amazon announced that its 2024 Prime Day was its biggest ever, with the company selling more than 200 million items during the 48-hour event. As Prime Day has become more popular, Amazon's brick-and-mortar competitors have started to hold their own annual summer sales to coincide with Prime Day. However, many of these retailers, including Target and Walmart, hold their sales for a longer period than Amazon Prime Day's historic 48 hours. Sky Canaves, principal analyst at Emarketer, said in a research note, 'Amazon's competitors had piggybacked off its success by launching their own July sales events, often up to a week long, and their revenues during Prime Day had been growing at a faster rate than Amazon's.' Canaves went on to say that this year's doubling of the length of Amazon Prime Day 'will mark a major reversal in that trend.' 'With this year's expansion to four days, Amazon is shaking up what had become a fairly predictable Prime Day playbook,' Canaves said. 'We expect Amazon to capture 75% of US ecommerce sales during this period—compared with less than 60% in last year's two-day format.' According to Emarketer's data, Amazon two-day Prime Day sales totaled $8.47 billion last year. The research firm predicts that Amazon's four-day sales this year will generate $12.93 billion in sales over the 96-hour event. How much does Amazon Prime Day cost? To participate in Amazon Prime Day 2025, you'll need to be a current Amazon Prime subscriber during the period from July 8 to July 11. Amazon Prime subscriptions in the United States cost $14.99 per month or $139 per year. Amazon also offers a free 30-day trial for eligible customers. Even if you are a subscriber to Amazon Prime on a free trial offer, you'll still be able to take advantage of all the sales Amazon Prime Day offers.
Yahoo
19 minutes ago
- Yahoo
When is Amazon Prime Day 2025 in Canada? Date announcement, details about this year's massive 4-day sale, plus the best early deals you can already shop now
Mark your calendars — Amazon Prime Day is returning to Canada next month. For the first time, Prime Day 2025 will span four full days, doubling shoppers' chances to save big on thousands of must-have deals across fashion, beauty, home appliances, electronics and more. The extended sale will run from July 8 through July 11, 2025, bringing shoppers Prime members the longest Prime Day in Amazon history. To make the most of the mega-sale and learn insider Amazon Prime Day tips from our shopping experts, check out the details below. Amazon Prime Day 2025 will run from July 8 at 12:01 a.m. PST through July 11 at 11:59 p.m. PST. Leading up to the four-day sale, Canadians can already shop Amazon's early Prime Day deals — scroll below to check out some of the best ones. Prime Day is Amazon's biggest sale of the year, with deals offered exclusively for Amazon Prime members. The 2025 sale lasts four days and features both flash sales and limited-time savings. In previous years, Amazon has included deals on Apple devices, laptops, TVs, name-brand vacuums and more. While Amazon Prime Day 2025 doesn't kick off until July 8, you can already score tons of early Prime Day deals — some of which are at their lowest price ever (seriously!). From tech and small kitchen appliances to seasonal essentials, scroll down to check out the best of the best: Yes. Prime Day is a shopping event with thousands of deals exclusively for Prime members. However, that's not to say non-Prime members can't also score a deal. Amazon's Deals Store usually has sales available for both Prime and non-Prime members; however, discounts on name brands and high-end tech are usually reserved for those with a Prime subscription. New Prime members can test-drive Prime with a one-week trial for $0.99 before committing to a membership. Once your trial ends, memberships cost $99/year or $9.99/month for Canadian subscribers. Student discounts are also available. In addition to exclusive Amazon Prime Day 2025 deals, Prime members enjoy several year-round perks, including the following: Free same-day, one-day and two-day shipping Exclusive access to Prime Video original TV shows and movies Early access to Lightning Deals Stream or download hit movies and TV shows Free eBook and music downloads through Prime Music and Prime Reading Free games, a free Twitch channel subscription and more gaming benefits Free DashPass+ for one year (includes $0 delivery fees and lower service fees) Enjoy unlimited, full-resolution photo storage with Amazon Photos From July 8-11, you can expect to save on categories including electronics, home, beauty and fashion — and a lot more. More specifically, you can anticipate savings on big brands like Ninja, Philips, Shark and Levi's. But that's not all — you'll also see deals from Canadian brands and small business like Cetaphil, Three Ships, Good To Go, All Natural Advice and more. Here are some confirmed Amazon device deals you can look forward to: Save up to 61% on Blink Outdoor Security Systems Save up to 50% on Ring Battery Doorbells Save $100s on Amazon eero Pro 6E mesh wifi systems Save up to 77% on Amazon Echo Buds Save up to 26% on select Kindles Save up to 38% on Amazon Fire Tablets Save up to 54% on Amazon Fire TV Sticks It's crucial to beware of scams ahead of big sale days like Prime Day. From using price comparison tools to detecting fake reviews, we're here to help you out. To save time, avoid scams and score the best deals, click here for our must-read tips and tricks from last year.
USA Today
25 minutes ago
- USA Today
When is Amazon Prime Day 2025? Official dates just dropped, here's what to know
When is Amazon Prime Day 2025? Official dates just dropped, here's what to know USA TODAY Shopping has the details on all the Prime Day news and how to make the most of the sale! Amazon Prime Day is one of the biggest shopping events of the year and it is officially coming back this July 2025 with even more deals and offers for Prime members. Seriously, shopping editors everywhere are freaking out because Amazon just dropped some insane news about this year's sale. Want the inside scoop on when Prime Day and how long it will last? We've got you covered. Whether you're shopping for tech, fashion, home goods or back-to-school essentials, Prime Day is your chance to score the biggest savings of the season across pretty much every category. Amazon has officially revealed that the Prime Day 2025 sale will run from Tuesday, July 8 through Friday, July 11. This is the first year that the sale has been extended from the usual two days to four days. That means 96 hours of deals and discounts! The official Prime Day savings start at 12:00am PT/3:00am ET on Tuesday, July 8. What is Amazon Prime Day? Prime Day is Amazon's annual members-only shopping event, offering limited-time deals, lightning deals and exclusive discounts on products across nearly every category. It's basically like Amazon's Black Friday sale, but in the middle of summer. Yes! Amazon typically rolls out early Prime Day deals in the weeks leading up to the main event. These early offers often include: 🍳 Kitchen and cooking: Check out celebrity-approved cookware and kitchen appliance deals from Le Creuset, Our Place and more. Plus, prep for all your summer parties with hostess essentials like cute charcuterie boards, serving trays and more! 🛠️ Home improvement: You can tackle all your DIY projects this summer with deals on tools from DeWalt, Fanttik and more. 🪴 Garden and outdoor: Shop customer-favorite outdoor finds like the Flexzilla Garden Hose, this set of durable garden tools, viral picks like the Grampa's Weeder tool and more. 🔌 Smart home tech and electronics: Upgrade your Beats headphones and your home's outdoor security cameras for summer, shop portable outdoor speakers and discover new Amazon devices for your smart home. Shop popular Amazon finds What's new for Prime Day this year? Aside from Amazon Prime Day being twice as long as previous years, the sale is introducing Today's Big Deals, which will consist of daily themed drops featuring top offers exclusive to Prime members. The savings start now, with three weeks of early deals across categories. NEW: Starting Tuesday, July 1, Prime members can score up to 30% off Amazon brands, including school supplies and household essentials from Amazon Basics (starting at $3) and summer fashion from Amazon Essentials (starting at $12). NEW: Fuel up for less this 4th of July weekend (July 3 to 6) with $1 off per gallon at over 7,500 bp, Amoco and participating ampm stations. NEW: More perks include $10 off Grubhub+ orders over $20 with code PRIME10 through Monday, July 7, up to 30% off Avis car rentals plus 10% back in Amazon gift cards, Carnival cruises from $80 per day and hotel deals via Visit Myrtle Beach. NEW: Amazon Prime for Young Adults membership is back! People between the ages of 18 and 24 can sign up for the relaunched discounted Prime membership with a six-month $0 trial and then just $7.49 per month. Amazon Prime for Young Adults is back! Do you qualify for the discount? Find out here "New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18 to 24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime. Join Prime for Young Adults 📲 More: Follow USA TODAY Shopping on Instagram for deals, trends and more Do I need to be an Amazon Prime member to shop Amazon Prime Day? Yes, you must be an Amazon Prime member to access most deals. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading and Prime Gaming and more. → More: Is an Amazon Prime membership worth it? Here's what you need to know How much does an Amazon Prime membership cost? New members can try one week of Amazon Prime benefits for just $1.99. After that, Prime costs $14.99 per month or $139 per year. Amazon Prime membership Sign up for an Amazon Prime membership to get exclusive perks and benefits all year. Join Amazon Prime More: Stock up and save with Amazon's Subscribe & Save feature How can you prepare for Prime Day 2025? USA TODAY Shopping will be covering all the savings leading up to Prime Day 2025, during the sale and post-Prime Day deals, so be sure to sign up for text alerts, sign up for our newsletter and follow us on Instagram to stay updated! Other helpful shopping tips include: Start an Amazon wish list : Add items that you are interested in purchasing so you can easily track price drops. : Add items that you are interested in purchasing so you can easily track price drops. Set deal alerts : Use the Amazon app to get notified when your favorite items go on sale. : Use the Amazon app to get notified when your favorite items go on sale. Try invite-only deals : These limited offers are available to select Prime members—apply early! : These limited offers are available to select Prime members—apply early! Use Alexa: Voice shopping can unlock exclusive deals. Shop popular Amazon finds
