Escape Plan announces partnership with HRX of Hrithik Roshan
The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller, the company said in a statement.
With a rapidly growing Direct to Customer (D2C) presence and a Rs 100 crore annualised run rate achieved within just three months of launch, with over 20 per cent coming from Offline Stores, Escape Plan is reimagining how India travels: combining performance, design, and tech-driven functionality across its expanding product portfolio, it said.
The curated range will be available through Escape Plan's own and partner platforms and offline stores, reflecting its ethos of building products that today's consumers love, it added. PTI DP MR MR
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August 13, 2025, 22:00 IST
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