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Citroen introduces ‘Drive' range with fleet ownership program

Citroen introduces ‘Drive' range with fleet ownership program

India Todaya day ago
Citroen India has announced the launch of its new 'Drive' range, a dedicated product line designed for mobility enterprises and commercial operators, along with an ownership package called Fleet Assured. The move is part of the company's Citroen 2.0: Shift into the New strategy.Drive RangeThe Citroen Drive range has been specially engineered for high utilisation, durability, and long-term viability. Vehicles under this lineup will feature distinctive Drive badging, symbolising their purpose-built commercial focus.advertisementThe range includes multiple powertrain options to suit diverse business needs:One electric vehicle (EV)Two CNG models with government-approved kitsThree petrol models, all E20 fuel compliantThese vehicles are targeted at ride-hailing operators, employee transportation services, and other mobility-driven businesses, with the promise of lower total cost of ownership and maximised uptime.Fleet AssuredComplementing the new product lineup is Fleet Assured, an ownership and aftersales program designed exclusively for institutional and commercial usage customers. Positioned as a segment-first initiative, the program offers end-to-end lifecycle support and value-added benefits tailored to the high-mileage, high-uptime requirements of fleet operators.Key highlights of the Fleet Assured program include:Warranty coverage of up to 5 years or 3,00,000km, built for heavy usage.Dedicated B2B workshops, including night operations and priority parts availability.Service Level Agreements (SLAs) ensuring same-day preventive maintenance for reduced downtime.Care 4 You support with single-point contacts (SPOCs), escalation pathways, and fleet-focused finance and insurance tie-ups.Value-added services such as complimentary vehicle health checks, battery State-of-Health (SOH) reports, and driver training modules.Digital platforms like Fleet Connect and Pitstop-Pro, offering data-driven dashboards for fleet management and engagement forums.Customers operating a minimum fleet of Citroen vehicles will qualify for the Elite Club, which offers additional benefits including dedicated service infrastructure and enhanced customer support.Shishir Mishra, Business Head and Director, Strategic Partnerships and Institutional Business, Stellantis India, said. "Citroen eC3 is already recognised as a key player in the e-mobility space. With New Drive Range and Fleet Assured, we're going beyond vehicles—we're offering complete care, peace of mind and assurance to our mobility partners. In a business where every hour counts, uptime is directly linked to profitability & customer experience because with Citroen, it's always More Miles, More Money, Less Downtime."With the introduction of the Drive range and Fleet Assured program, the brand is aiming to broaden its portfolio and strengthen its position in institutional fleet services. Both the Drive range and the Fleet Assured program underline Citron's increasing focus on the business-to-business (B2B) mobility ecosystem in India.Subscribe to Auto Today Magazine- Ends
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