Shoppers rush to major discount chain selling Elemis skincare for just £11.99 instead of £60

The Sun

28-04-2025

SKINCARE fans are flocking to a major discount chain to get their hands on Elemis skincare - for nearly £50 less than its normal price.
The Elemis Dynamic Resurfacing Gel and Elemis Superfood Purity Face Mask are among the products that shoppers can snag at Home Bargains.
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One shopper spotted the deal and took to the Extreme Couponing and Bargains UK group on Facebook to share it with others.
They posted a screenshot of the Elemis products available on Home Bargains' website, with the caption: "You can have delivery too".
In response, one user wrote: " Poundland have the Elemis mask too for £5."
Another similarly commented: "I think I have seen the mask advertised for £5 at Poundland.
"Still a brilliant price at HB just in case anyone else is interested."
Another user wrote: "Did this just get approved because there's no sign of it for me?"
It comes as Home Bargains recently released a dupe of Elemis' Pro-Collagen Cleansing Balm.
It is less than £3 - £46 cheaper than the Elemis version.
One shopper spotted the affordable dupe in her local store and shared it on social media.
She said: "Elemis pro-collagen cleansing balm dupe at Home Bargains for only £2.99
"Not checked ingredients etc, just noticed this is almost identical to the Elemis product so thought some of you may be interested."
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5 things you didn't know about Home Bargains
Home Bargains was founded by Tom Morris
It's official name is TJ Morris Ltd but trades as Home Bargains
The first store was opened in Liverpool in 1976
Around 30% of the stores range comprises clearance lines
There are 575 stores nationwide
Home Bargains, a British variety store and garden centre chain, is one of the UK's fastest growing discount retailers.
It was founded in 1976 by Tom Morris in Liverpool.
The retailer is cracking down on shoplifting by bringing in a major change to self-checkouts.
Home Bargains is deploying AI cameras that will automatically spot items leaving the shop that haven't been scanned.
If anyone leaves the store after using the self-checkout, without having scanned a product, the hi-tech cameras will flag to staff that something is being stolen.
Home Bargains is collaborating with tech firm SAI, Storewide Active Intelligence and AI-business Everseen to install the software into its CCTV.
SAI described the technology as converting regular security cameras into "specialised and capable in-store AI assistants."
As of right now, there are only four Home Bargains branches with self-checkout services.
How to save money on your food shop
Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:
Odd boxes - plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury's also sells £2 "Taste Me, Don't Waste Me" fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps - food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go's app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains - yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.
Super cheap bargains - sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they've found on the cheap, including food finds.
"Downshift" - you will almost always save money going for a supermarket's own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as "downshifting" and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.