Donald Trump sparks controversy over ‘Redskins' name as Josh Harris reshapes Commanders after Snyder's $6.05B exit
In July 2023, Josh Harris led a historic $6.05 billion purchase of the Washington Commanders, ending Dan Snyder's scandal-filled reign and igniting a fresh chapter for the franchise.
While Harris focused on rebuilding the team's image and culture, U.S. President
Donald Trump
stirred fresh controversy by calling for a return to the team's former name: the Washington Redskins.
Donald Trump reignites 'Redskins' name debate amid Commanders' rebrand success
Trump reignited the Redskins name debate during a press interaction in Morristown, New Jersey. Speaking to reporters, he openly criticized the rebrand from Redskins to Commanders, saying, 'I wouldn't have changed the name… it just doesn't have the same ring to me.'
He blamed the name change on cancel culture and argued that the franchise lost part of its identity in the process.
However, even Trump admitted that winning could change public perception, noting, 'If they win, all of a sudden, the Commanders sounds good.' The comments added fuel to an already sensitive cultural debate, drawing reactions from both supporters of the rebrand and traditionalists who still associate the team with its former identity.
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by Taboola
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Josh Harris shuts the door on 'Redskins' comeback, eyes the future
Despite Trump's comments, Josh Harris and his ownership group remain focused on progress. The Commanders name, introduced in 2022, represents a fresh start for a team long haunted by workplace scandals, league investigations, and declining fan support under Dan Snyder. Harris has repeatedly emphasized the importance of building a new culture, one that honors the team's history but doesn't return to a controversial past.
Harris also acknowledged that the name 'Commanders' has gained meaning inside the building. 'It's about players who love football, are great at football, hit hard, mentally tough, great teammates,' he said earlier this year.
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The rebrand and leadership overhaul have already shown results. Forbes valued the Washington Commanders at $6.05 billion in 2024—up from $3.4 billion in 2020, before the name change. Community outreach efforts, updated branding, and improved on-field performance have helped the franchise restore credibility and boost fan engagement.
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