Feeding time
NICK HOSE: Chicken lovers were in a flap today thanks to a very generous giveaway. A takeaway giant celebrating its Portuguese heritage by offering up to 10,000 free hot chickens …
- 7NEWS Border, 10 June 2025
A free bachelor's handbag!
Seven News in Albury-Wodonga dispatched the cavalry, as they should, tout suite!
DANIEL HERRERO: The crowd flocked into Lavington's Oporto store today.
PERSON: I'm here for what everyone else is, you know, the free chicken, I suppose.
PERSON: Free chicken day apparently, yeah.
- 7NEWS Border, 10 June 2025
It wasn't merely a free chicken day, no! It was a celebration of the 16th Century's naval superpower!
DANIEL HERRERO: O'Porto celebrating its Portuguese heritage on the country's national day, Dia de Portugal …
- 7NEWS Border, 10 June 2025
The crew at Nine News' Gold Coast bureau brought us more of this most compelling of celebrations:
EVA MILIC: Enough to feed a whole family and the best part is, it is free …
- 9News Gold Coast, 9 June 2025
Woodward and Bernstein, eat your heart out.
With this flame-grilled goodness and cluckin' good giveaway spreading like salmonella from Shepparton in central Victoria to Perth where readers, sorry customers, were urged to get a wriggle on, and even to the nation's capital:
"This is about more than just chicken," Canberra Oporto franchise owner … said.
By Staff Reporters
- The Canberra Times, 6 June 2025
What, no one wanted to put their name on this tour de force?
Oh, and sweet-tooths, despair not, because before 'chicken day' there was also 'donut day':
Celebrate National Donut Day with FREE cinni donuts thanks to Donut King
Get them while they're hot.
- 7NEWS (online), 5 June 2025
Hmm hmm!
News.com.au also saw the story's very obvious news value bringing us a National Donut Day dream getaway:
Donut King collaborates with Ovolo Sydney for National Donut Day 'Hot Cinni Hotel' experience
… for those who prefer their getaways on the sweet side
- news.com.au, 23 May 2025
A resplendent pink hue bringing a touch of real class to one clever Sydney hotel which was as our correspondent faithfully reported:
… taking inspiration from the famous donut in everything from the pink walls and themed pop art to the plush decor …
Each room features a cinnamon donut diffuser …
- news.com.au, 23 May 2025
Clears the sinus.
But why stop there!?
Turns out there are a very great number of national food days to be mined for more sparkling copy and quality programming:
MONIQUE WRIGHT: … so today for world pizza day we're celebrating with the culinary classic and learning how to make pizza like an Italian chef …
- Sunrise, Network Seven, 9 Feb 2025
There's also World Nutella Day on February 5, which had the scribes all a lather in Ol' Blighty.
In fact, the calendar is littered with plenty of cheap excuses for plenty of cheap journalism. From a celebration of real bread, whatever that is, to meatballs, to the holiest day of the year, beer and pizza day.
Now, we're all partial to a little soft serve because kittens will always need rescuing from trees and local neighbourhood heroes who pick up litter of their volition will always deserve their moment in the spotlight.
But are things really so dire that we're packaging up free ads for deep fried dough and overcooked chook?
Because the problem with a race to the bottom is that's where you end up.
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