‘Dog Man' Stays No. 1 With $13.7 Million at Super Bowl Box Office
Universal/DreamWorks' 'Dog Man' will easily hold on to the No. 1 spot on Super Bowl weekend, a good result for Universal as another one of its films, 87North's 'Love Hurts,' is facing an uphill battle to turn a profit against its $18 million budget, as is Sony/Spyglass' 'Heart Eyes.'
'Dog Man' will take No. 1 with $13.7 million, a stiff 62% drop from its $36 million opening. With a 10-day total of approximately $54 million, it will still be a theatrically profitable release, though it faces tough competition next weekend for family attention with 'Captain America: Brave New World' and 'Paddington in Peru' on the way.
'Heart Eyes' is in second with $8.5 million from 3,102 theaters against an $18 million budget. In a theatrical market loaded with horror films like 'Nosferatu' and last week's New Line release 'Companion,' the Screen Gems slasher is hoping to leg out as a Valentine's Day-themed offering for couples looking for a horror date night film.
Word-of-mouth has been generally positive, earning a B- on CinemaScore along with Rotten Tomatoes scores of 84% critics and 79% audience.
The outlook is much less rosy for the action film 'Love Hurts,' which has opened to $6 million from 3,055 theaters. Critics have panned Ke Huy Quan's leading role debut with a 16% Rotten Tomatoes score while audiences are mixed with a C+ on CinemaScore and a 68% RT audience score.
With an $18 million budget before a marketing campaign that included TV spots during NFL broadcasts to promote Quan's co-star Marshawn Lynch, Universal isn't facing a significant loss. But 'Love Hurts' is looking like it will join 'Wolf Man' as the second Universal release in the past month that will have to rely on premium on-demand and other post-theatrical revenue to break even.
The post 'Dog Man' Stays No. 1 With $13.7 Million at Super Bowl Box Office appeared first on TheWrap.
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