Will Taylor Swift Play Super Bowl 2026? Her Fans Have a Theory
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This week, Taylor Swift announced her highly anticipated 12th studio album, The Life of a Showgirl, during an appearance on New Heights, the podcast co-hosted by her boyfriend, Travis Kelce.
Now, Swift's excited fans have a theory that she left an Easter egg in the episode. Swifties believe the singer has left a trail of clues suggesting that she is performing as the halftime entertainer at the upcoming Super Bowl.
Newsweek has contacted a representative for Swift for comment via email outside regular working hours.
Why It Matters
The Life of a Showgirl marks Swift's first album release since her record-breaking Eras Tour—the highest-grossing tour in history—wrapped in December.
Earlier this year, Swift bought back the rights to the master recordings of her first six albums: Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation. "You belong with me," she wrote on social media on May 30 alongside a photo of herself surrounded by her albums—a reference to her 2008 song by the same name from her sophomore album.
The Life of a Showgirl is Swift's 12th record and the fifth one she has released in the past five years, following Folklore (2020), Evermore (2020), Midnights (2022) and The Tortured Poets Department (2024).
Taylor Swift cheers from a suite as the Kansas City Chiefs play the Chicago Bears at GEHA Field at Arrowhead Stadium in Missouri on September 24, 2023.
Taylor Swift cheers from a suite as the Kansas City Chiefs play the Chicago Bears at GEHA Field at Arrowhead Stadium in Missouri on September 24, 2023.What To Know
Swift's fans have been buzzing with excitement and theories following the pop superstar's announcement earlier this week, but one theory in particular is gaining ground with her fan base.
During the two-hour-long podcast, which has been viewed more than 16 million times on YouTube, Swift discussed her hobbies outside making music, which include baking sourdough bread. She said, "I'm really talking about bread 60 percent of the time now."
While this may seem like an innocuous comment, in the Taylor Swift fandom nothing is ever treated as such. In an Instagram reel from Grind City Media, Jessica Benson, a reporter who covers pop culture and sport, said, "I think Taylor Swift is going to be the Super Bowl halftime show performer."
"I don't think Taylor Swift is actually baking sourdough bread. I think it was an Easter egg," Benson said.
The Super Bowl LX is scheduled to take place at Levi's Stadium, home of the San Francisco 49ers, and Benson noted that the 49ers' mascot is Sourdough Sam.
The Grind City Media reel has been viewed more than 7 million times.
The account @swiftiesforeternity also promoted the theory, writing in the text overlay of an Instagram post: "Taylor's 47th show was at Levi's Stadium. That's where super bowl 60 is... which is the 49ers stadium... and their mascot? 'SOURDOUGH SAM,' Taylor said she talks about sourdough 60 percent of the time, and kept saying 47 in the podcast."
Swift is known for leaving a trail of clues for her fans that hint to upcoming albums, song lyrics or other key events for the singer.
"I want Easter eggs to be a certain thing where if you are part of the fandom and you want to experience music in a normal way, then you don't even see these," she said during the New Heights episode, adding, "But if you want to look at that then it's there."
For those searching for potential Super Bowl-themed Easter eggs, the podcast itself may be one. Some Taylor Swift fans were a little dismayed by the superstar choosing to announce her new album on a sports podcast, but if she is hinting at a Super Bowl performance, it could all be part of a bigger picture.
It wouldn't be the first time that an appearance of Swift's has been an Easter egg. During the podcast, she referenced what she described as one of her favorite Easter eggs: the commencement speech she gave when she received an honorary doctorate from New York University in 2022.
"I put so many lyrical Easter eggs in that speech that when the Midnights album came out after that, the fans were like, 'The whole speech was an Easter egg,'" Swift said on the podcast.
Fans on social media have also noted that a silver football and a silver microphone were sitting behind Swift during her podcast appearance and that the singer made multiple references to the number 47 during the episode. Fans believe this is an Easter egg because her 47th show of the Eras Tour was at Levi's Stadium.
It is important to note that Swift's fans regularly theorize about the singer's next move, and their theories often fall short, a phenomenon known in the fandom as "clowning."
The theories about Swift being a halftime performer are all speculative and fan-driven. There has been no confirmation from the signer or the NFL that she will perform at the Super Bowl.
What People Are Saying
Taylor Swift said on the New Heights podcast: "As we all know, you guys have a lot of male sports fans that listen to your podcast, and um, I think we all know that if there's one thing that male sports fans want to see in their spaces and on their screens, it's more of me."
X user @chartstswift wrote in a post viewed more than 1.4 million times: "Taylor Swift could be hinting at the 2026 Super Bowl halftime show: On 'New Heights,' Taylor said she has watched every Super Bowl halftime show, thinks about sourdough '60 percent of the time,' and mentioned the number 47 several times. Coincidentally, or not, Sourdough is the San Francisco 49ers' mascot. The 49ers will host the 60th Super Bowl at Levi's Stadium—which also happened to be the 47th stop on the Eras Tour. And, of course, 2026 will be Travis Kelce's 13th NFL season."
What Happens Next
Super Bowl LX is scheduled for February 8, 2026, in Santa Clara, California. The halftime performer is often announced in the early portion of the regular NFL season, around September.
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