Singapore's Female Entrepreneurs Find Global Success on Amazon
SINGAPORE - Media OutReach Newswire - 7 March 2025 - Every year hundreds of entrepreneurs are launching their brands on Amazon to reach millions of customers in North America and beyond.
Ahead of International Women's Day, read the inspiring stories of Singapore female entrepreneurs and innovators who are making their mark globally on Amazon through products such as dog toys, health foods, baby essentials, and lifestyle homeware.
1) Ruth, Founder of Race&Herd
After several years in the corporate world, Ruth realised that something was missing in her life—a deeper sense of purpose. Driven by her lifelong love for dogs, Ruth founded Race&Herd in 2020, using her expertise as a certified dog behaviour expert to create science-backed toys for dogs that require high physical and mental stimulation.
When Ruth saw her dog Dinky's enthusiastic response to a horse ball, she identified an untapped market opportunity. "Race&Herd recognised what other brands had overlooked—dogs have natural herding instincts that traditional toys weren't addressing. This insight led to the creation of our signature herding ball, establishing Race&Herd as the pioneer in this innovative product category."
With a vision to make Race&Herd a global brand, Ruth launched her business through Amazon Global Selling. As demand for Race&Herd products continues to grow today, Ruth has expanded her reach to more markets in Canada, Australia, the United Kingdom, Germany, and Mexico.
"Seeing my ideas transform into products that make dogs happy is the most rewarding part of what I do. There's nothing quite like watching your vision materialise and knowing it's making a positive difference by bringing people and their pet closer together."
Ruth's advice for aspiring entrepreneurs: "Keep your passion alive! While competition can be fierce, stay connected to what excites you and keep innovating—because innovation is what keeps you ahead of the competition."
2) Yvon, CEO and Founder, Hegen
For Yvon, the journey to entrepreneurship has been driven by a strong will to make a positive impact on mothers and their experience with breastfeeding.
Yvon's vision birthed the now-iconic "Sqround" (square-round) bottle —an innovative design without screw thread, making it easier for babies to hold, and to simplify stacking and storage for mothers. "Initially questioned by the industry, the "Sqround" bottle, featuring the award-winning Press-To-Close, Twist-To-Open™ (PCTO™) innovation, redefined convenience with its effortless one-hand closure. Our no screw-thread Press-To-Close, Twist-To-Open™ innovation set Hegen apart and helped make us a leader in innovation in the mother and baby industry," says Yvon.
As a woman navigating a traditionally male-dominated baby care industry, Yvon says she faced the challenge of making her voice heard, and had to break barriers with resilience and unwavering determination. "Each obstacle became an opportunity to challenge limitations and push boundaries, not just for myself but for other women in business."
Yvon's advice to aspiring entrepreneurs: "Dream big and never limit what you can achieve! When we allow ourselves to dream boldly, we can unlock possibilities that we never thought were possible."
In 2016, Hegen began selling in the Amazon US store (Amazon.com) and has since expanded to Amazon.sg after finding success in the U.S. Becoming an Amazon seller has opened the brand to marketing and selling globally -- allowing Hegen to reach mothers around the world easily.
3) Ann and Christina, Co-Founders, Nook Theory
In 2020, during the pandemic, home became the center of everything—work, leisure, family, personal and social life. Ann and Christina, best friends turned business partners, saw an opportunity to bring more warmth and comfort into homes everywhere. They founded Nook Theory, a lifestyle brand offering everyday living items – such as their best-selling Better Days insulated bags, eco-friendly bamboo plates and reusable multi-pockets shopping bags) - designed to seamlessly blend function, style, and sustainability. Nook Theory is now a thriving home and lifestyle brand in the Amazon store, reaching customers across the U.S., Canada and Mexico.
When asked about the challenges of being women entrepreneurs, Ann replies: "Entrepreneurship is a constant balancing act of highs and lows. When challenges arise, don't let them weigh you down. Always remember your strength and your 'why' [you are doing this], and let them be the driving force to turn setbacks into comebacks"
Ann and Christina's advice to entrepreneurs: "When launching a business, it's easy for entrepreneurs to fall into the trap of overthinking— getting stuck in analysis paralysis and never taking the first step," Christina shares. "Research and risk analysis are important but the key is to act quickly because the market can shift. Don't overthink —just take that first step!"
4) Riyana, Founder, Everiday Foods
Riyana's journey began with a passion for holistic health, born from her own struggles: a demanding job in finance and a host of health issues which forced her to re-evaluate her lifestyle.
Earning her certification as a Holistic Nutritionist (NTP) and recognising her clients' desire for healthy yet authentic Asian pantry staples, Riyana launched Everiday Foods on Amazon in 2023. Leveraging Amazon Global Selling, she expanded from her Singapore kitchen to the U.S., meeting an overseas demand for unique Asian flavours such as gluten-free and vegan chili sauces and sambals.
When asked about the challenges of being a woman in business, Riyana replies: "Honestly, being a woman has been an advantage in many ways. The entrepreneurial community—especially in the food and wellness space—has been incredibly supportive and I've found that women-led businesses often attract a loyal, engaged customer base."
Riyana said her challenges came from being a solopreneur having to build a business from the ground up: "I had to wear many hats, from product development to operations to marketing, which can be overwhelming. Learning to delegate and build the right support system has been key to overcoming these hurdles."
"I also doubted if I could compete with bigger brands. Overtime, I learned that authenticity and building a strong brand identity matters more than size. Leveraging my expertise in nutrition and creating products I truly believe in helped me push through those doubts."
Riyana's advice to aspiring women entrepreneurs: "Start before you feel ready. Build a strong network, know your numbers, and trust your unique approach — that's your strength."
Hashtag: #AmazonGlobalSelling #AmazonSingapore #InternationalWomen'sDay #IWD
The issuer is solely responsible for the content of this announcement.
Amazon Global Selling
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Tahawul Tech
2 days ago
- Tahawul Tech
Autonomous AI agents Archives
"We are making the largest private sector investment in state history, while collaborating with Talen Energy to help power our infrastructure with carbon-free energy". Learn more about @amazon's energy investment below. #Amazon #TalenEnergy #tahawultech
Arabian Post
2 days ago
- Arabian Post
Tech Giants Weigh Launching Dollar-Pegged Coins
Major corporations Walmart and Amazon are understood to be mulling the launch of their own stablecoins as part of a broader trend among retailers and tech companies seeking to streamline payment systems and reduce transaction costs. With the U.S. Congress advancing the GENIUS Act—legislation to regulate stablecoin issuance—the moment now appears opportune for these private-sector experiments. Both Walmart and Amazon are reportedly evaluating the regulatory environment and potential use cases for proprietary stablecoins. Sources suggest these could be integrated with payment platforms, loyalty schemes and digital marketplaces. Such a move would allow these companies to bypass conventional card rails and intermediaries that currently levy high fees on merchants and slow settlement times. Walmart's ongoing fintech ambitions align with the exploration of stablecoin applications. The retailer has already lobbied for regulatory changes aimed at bringing greater competition into credit card networks, indicating a broader shift towards alternative payment mechanisms. Amazon, though in the preliminary assessment stage, is also understood to be considering whether a branded stablecoin might enhance the convenience of online transactions. ADVERTISEMENT The GENIUS Act currently under Senate review is central to this evolution. It delineates a framework for 'permitted payment stablecoin issuers' and mandates reserve requirements, redemption rules and federal oversight. While enabling banks, non-banks and subsidiaries to issue stablecoins, it permits notable flexibility across different sectors. Critics are already voicing concerns. Legislators such as Senator Elizabeth Warren and Rep. Maxine Waters caution against allowing large non-financial firms to enter the payments landscape, fearing an erosion of banking safeguards and potential intensified corporate dominance. Academic voices, including law professor Hilary Allen, warn that Big Tech's entry into finance could 'entrench corporate power' and compromise consumer data privacy. A key sticking point lies in a proposed amendment to prohibit non-financial corporations from issuing stablecoins unless they meet stringent criteria around financial stability, data protection and consumer welfare. This amendment would cover tech behemoths like Amazon, Meta and Apple. In contrast, proponents argue that allowing these companies in could foster innovation and enhance market competition. Merchant industries are lobbying hard for clarity. The Merchants Payments Coalition argues that a stablecoin framework could disrupt the dominance of established payment networks and deliver substantial cost savings. Stakeholders have highlighted how cross-border payments could benefit from low-cost, near-instant settlement, echoing the broader fintech industry's embrace of stablecoins as programmable rails for digital commerce. Opposition remains robust, however. Critics warn that unbridled stablecoin issuance by non-financial corporations could introduce systemic risks. The GENIUS Act's provisions are aimed at managing these risks through requirements for reserves, transparency, anti-money laundering compliance and state-federal coordination. Still, there is unease that enforcement mechanisms may not sufficiently address deep-seated concerns over financial stability and consumer safety. Proponents believe stablecoins could transform how commerce operates, by speeding up settlements, reducing fees and enabling more fluid integration across digital platforms. With adoption driven by both large merchants and smaller enterprises, the innovation rather than consolidation of money systems could mark a significant shift. Walmart and Amazon appear poised to test these boundaries. As the GENIUS Act moves closer to a Senate floor vote, the exact role that private-sector stablecoins will play remains uncertain. The decision by Congress to permit non-bank issuers is a strategic pivot, opening regulatory pathways that could redefine how money flows through the global payments ecosystem.
Zawya
2 days ago
- Zawya
Return-to-office mandates fuel hopes of London property market revival
LONDON: Demand for premium office space in cities like London and Paris is heating up as more companies order staff back to the office, but investment is lagging and could worsen a supply crunch, property sources said. Many businesses are rolling out stricter return-to-office mandates, including JPMorgan, Amazon and Royal Bank of Canada. Others like UBS and Deutsche Bank have told staff not to work both Fridays and Mondays from home. The trend is reflected in falling vacancy rates and record office rents in prime locations such as central London. Yet investors remain reluctant to buy properties or commit to building new ones due to uncertain pricing and high borrowing costs. "The pendulum has swung... We've got pent up demand, and then we've got a shorter level of supply, particularly quality supply," said Lee Elliott at property agency Knight Frank. The office vacancy rate in central London fell to 7.1% in March, according to agency Savills, down from a post-pandemic peak of 8.7% and the lowest since 2020, but higher than the roughly 5% level in pre-pandemic 2019. Average prime rents in the central City and West End districts were at near-record levels in March, Savills data shows. However, the picture is less rosy outside the centre. The vacancy rate across London as a whole rose to 10.9% in the first quarter, according to CoStar data, the highest in more than 20 years, as occupiers shunned older, out-of-town properties. The mixed picture is weighing on investment. Office sales in Europe last year slumped to their lowest level since 2009, while transactions fell 18% year-on-year in the first quarter, according to MSCI data. In London, only about 4 million square feet of new office space is planned to complete in 2027 and 2028 - less than was delivered in 2025 alone, according to Deloitte. Planned London office sales by Brookfield and Nuveen were shelved this year after bids fell short of expectations, although there are signs of improved appetite for some trophy assets - Blackstone is among bidders for a Paris office block with a price tag of 700 million euros ($812 million). Some companies are also cooling on the downsizing trend, with just 21% of occupiers looking to cut space in a recent Knight Frank survey - the lowest level in seven years. HSBC is moving its headquarters in London to a building roughly half the size, but has realised it will lack sufficient space and is assessing other options including retaining smaller offices elsewhere in London, a source familiar said. An HSBC spokesperson declined to comment on its options. With limited new supply, improving demand could ultimately benefit second-hand office space. Around 30 large companies are each looking to lease more than 100,000 square feet of office space in London - equivalent in total to at least 40 soccer pitches - according to Kevin Darvishi, leasing director at office developer Stanhope. "Frankly there will not be enough even half those occupiers to move," he said.
