Bath & Body Works is coming to a campus near you. Brand to be sold at 600 colleges
The personal products retailer plans to sell its items in over 600 college campus stores for the 2025-2026 academic year. That includes several Indiana campuses.
Bath & Body Works has partnered with ICM Distributing Company, working with national chains such as Barnes & Noble College- and Follett-operated bookstores, as well as independent campus retailers, according to Chief Merchandising Officer Betsy Schumacher.
Students will see one of four different fixtures at their college bookstore, depending on size. The largest, free-standing kiosk will be at all Follett-managed stores. Other bookstores will offer smaller fixtures, end cap options and products at the checkout.
A variety of Bath & Body Works products will be available on college campuses, including body creams and lotions, fragrance mists, Wallflower diffusers, PocketBac hand sanitizers, lip products such as glosses and scrubs, hand soap and three-wick candles, Schumacher said.
Scents available will include standouts such as Champagne Toast, Mahogany Teakwood and Clean House Vibes are standout scents.
Bath & Body Works products will be available at the following Indiana colleges:
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