Latest news with #MahoganyTeakwood
Yahoo
5 days ago
- Business
- Yahoo
Bath & Body Works is coming to 600 colleges. Are USI, UE among them?
Bath & Body Works is hitting the books. The personal products retailer plans to sell its items in over 600 college campus stores for the 2025-2026 academic year, including the University of Southern Indiana, University of Evansville and several other Indiana campuses. Bath & Body Works has partnered with ICM Distributing Company, working with national chains such as Barnes & Noble College- and Follett-operated bookstores, as well as independent campus retailers, according to Chief Merchandising Officer Betsy Schumacher. Students will see one of four different fixtures at their college bookstore, depending on size. The largest, free-standing kiosk will be at all Follett-managed stores. Other bookstores will offer smaller fixtures, end cap options and products at the checkout. What products will be available at college campuses? A variety of Bath & Body Works products will be available on college campuses, including body creams and lotions, fragrance mists, Wallflower diffusers, PocketBac hand sanitizers, lip products such as glosses and scrubs, hand soap and three-wick candles, Schumacher said. Scents available will include standouts such as Champagne Toast, Mahogany Teakwood and Clean House Vibes are standout scents. Indiana campuses to have Bath & Body Works products Bath & Body Works products will be available at the following Indiana colleges: Ball State University Butler University Indiana State University Indiana University (Bloomington and Indianapolis) Saint Mary's College University of Evansville University of Notre Dame University of Southern Indiana Other colleges and universities with Bath & Body Works kiosks Contact Midwest Connect reporter Cheryl V. Jackson at cjackson@ or 317-444-6264. Follow her on @cherylvjackson or Bluesky: @ This article originally appeared on Indianapolis Star: Bath & Body Works to be sold on college campuses. Where in Indiana? Solve the daily Crossword
Indianapolis Star
6 days ago
- Business
- Indianapolis Star
Bath & Body Works is coming to a campus near you. Brand to be sold at 600 colleges
Bath & Body Works is hitting the books. The personal products retailer plans to sell its items in over 600 college campus stores for the 2025-2026 academic year. That includes several Indiana campuses. Bath & Body Works has partnered with ICM Distributing Company, working with national chains such as Barnes & Noble College- and Follett-operated bookstores, as well as independent campus retailers, according to Chief Merchandising Officer Betsy Schumacher. Students will see one of four different fixtures at their college bookstore, depending on size. The largest, free-standing kiosk will be at all Follett-managed stores. Other bookstores will offer smaller fixtures, end cap options and products at the checkout. A variety of Bath & Body Works products will be available on college campuses, including body creams and lotions, fragrance mists, Wallflower diffusers, PocketBac hand sanitizers, lip products such as glosses and scrubs, hand soap and three-wick candles, Schumacher said. Scents available will include standouts such as Champagne Toast, Mahogany Teakwood and Clean House Vibes are standout scents. Bath & Body Works products will be available at the following Indiana colleges:
Time of India
07-08-2025
- Business
- Time of India
Bath & Body Works targets college bookstores to woo young buyers
Bath & Body Works is going to college. Students at hundreds of U.S. universities will soon be able to buy the company's fragrances , candles and other items at campus bookstores, in a departure from the beauty retailer's long-held business model as it tries to lure coveted Gen-Z shoppers . Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 campus stores, where it will sell popular fragrances like Mahogany Teakwood and Champagne Toast, new CEO Daniel Heaf told Reuters. Schools include George Washington University, Boston College and Vanderbilt University. It is the first time that Bath & Body will sell items outside its own stores, but it won't be the last, Heaf said. "This idea of being either a wholesale brand or a direct-to-consumer brand is over," he said, adding that third-party distribution will be key to growth in the future. Boosting sales with Gen-Z is a priority for Heaf, who took the reins in May after a tough year that saw the company's shares removed from the benchmark S&P 500 index. The shares have lost 24% over the last two years, and closed at $28.93 on Tuesday. College bookstores could be fertile ground for gauging what younger buyers want without investing much capital, said Morningstar analyst Jaime Katz. It's also "a way to keep the conversation going with teen girls while they're ... not living with their parents anymore, not going to their usual places anymore," Katz said. An April survey by investment bank Piper Sandler found that, among teens, sales of fragrances were up 22% versus the same time last year, making it the fastest-growing segment in the beauty industry among teen shoppers. Before joining Bath & Body, Heaf held various roles at Nike , including running its direct-to-consumer business, which former CEO John Donahoe leaned heavily into after the pandemic, reducing the apparel brand's reliance on third-party retailers. That direct-to-consumer shift backfired, and Nike has since sought to repair its retail relationships. But analysts have attributed the failure more to a lack of fresh product than to the work of Heaf, whose reputation as an innovator remains solid. Katz believes Bath & Body's $29 share price could be a bargain, noting the company's strong operating margins and limited exposure to tariffs. One challenge Bath & Body faces, she said, is communicating to consumers the breadth of its product line, which ranges from soaps to lip balms to wallflowers. On that front, Heaf hinted that the company may seek to streamline offerings, focusing on the strongest sellers, and ramp up its digital presence. Bath & Body spends 3% to 4% of its revenue on marketing, but Heaf said he would rather concentrate on fewer, but deeper, campaigns to boost brand awareness. "Think about a video on Instagram that tells a story about the product," he said. "Building awareness leads to a delay in purchase, because you're capturing a new consumer. But it works. I've seen it work."
Business of Fashion
06-08-2025
- Business
- Business of Fashion
Bath & Body Works Targets College Bookstores to Woo Young Buyers
Bath & Body Works is going to college. Students at hundreds of US universities will soon be able to buy the company's fragrances, candles and other items at campus bookstores, in a departure from the beauty retailer's long-held business model as it tries to lure coveted Gen-Z shoppers. Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 campus stores, where it will sell popular fragrances like Mahogany Teakwood and Champagne Toast, new CEO Daniel Heaf told Reuters. Schools include George Washington University, Boston College and Vanderbilt University. It is the first time that Bath & Body will sell items outside its own stores, but it won't be the last, Heaf said. 'This idea of being either a wholesale brand or a direct-to-consumer brand is over,' he said, adding that third-party distribution will be key to growth in the future. Boosting sales with Gen-Z is a priority for Heaf, who took the reins in May after a tough year that saw the company's shares removed from the benchmark S&P 500 index. The shares have lost 24 percent over the last two years, and closed at $28.93 on Tuesday. College bookstores could be fertile ground for gauging what younger buyers want without investing much capital, said Morningstar analyst Jaime Katz. It's also 'a way to keep the conversation going with teen girls while they're ... not living with their parents anymore, not going to their usual places anymore,' Katz said. An April survey by investment bank Piper Sandler found that, among teens, sales of fragrances were up 22 percent versus the same time last year, making it the fastest-growing segment in the beauty industry among teen shoppers. Before joining Bath & Body, Heaf held various roles at Nike, including running its direct-to-consumer business, which former CEO John Donahoe leaned heavily into after the pandemic, reducing the apparel brand's reliance on third-party retailers. That direct-to-consumer shift backfired, and Nike has since sought to repair its retail relationships. But analysts have attributed the failure more to a lack of fresh product than to the work of Heaf, whose reputation as an innovator remains solid. Katz believes Bath & Body's $29 share price could be a bargain, noting the company's strong operating margins and limited exposure to tariffs. One challenge Bath & Body faces, she said, is communicating to consumers the breadth of its product line, which ranges from soaps to lip balms to wallflowers. On that front, Heaf hinted that the company may seek to streamline offerings, focusing on the strongest sellers, and ramp up its digital presence. Bath & Body spends 3 percent to 4 percent of its revenue on marketing, but Heaf said he would rather concentrate on fewer, but deeper, campaigns to boost brand awareness. 'Think about a video on Instagram that tells a story about the product,' he said. 'Building awareness leads to a delay in purchase, because you're capturing a new consumer. But it works. I've seen it work.' By Nicholas P. Brown; Editor: Leslie Adler Learn more: Bath & Body Works Forecasts Slight Growth After 2024 Sales Dip Net sales in 2024 fell nearly 2 percent at the mass fragrance chain, though the company exceeded first-quarter profit expectations in 2025 on strong demand and minimal impact from import tariffs, according to its recent earnings report.
The Irish Sun
30-05-2025
- Entertainment
- The Irish Sun
I lived in America, here's why everyone there is obsessed with Bath & Body Works & the 5 best-sellers from £3
BATH & Body Works has been a scent staple in the US for decades and now the brand is expanding across the UK. After living in the states for five years, I can confirm the retail chain is all it is hyped up to be. 6 Bath & Body Works continues to expand across the UK, with the range now available from Next Credit: GETTY 6 Mahogany Teakwood proves to be a popular scent with customers, and has even been compared to the Noir Candle from The White Company Credit: Next From scented candles that won't break the bank to hand sanitisers that brightened up pandemic times, what's not to love? Nothing beats browsing the aisles of Bath & Body Works, picking out candle scents for your friends to guess and basking in the sweet scent of the shop. And now UK shoppers can jump on the fad with several locations across Britain as well as the official Bath & Body Works range also And if you're overwhelmed with the extensive selection of signature scents, long-time fans in the US have shared their personal favourites. Read More On Beauty Buys Jack Hegarty, who is based in New York, revealed his go-to candle buys from Bath & Body Works. "I think the Mahogany Teakwood smells like an expensive men's cologne," he told Fabulous. The scent features notes of rich mahogany, black teakwood, dark oak, and frosted lavender, providing a "sophisticated woodsy scent". It is comparable to the Most read in Fabulous This item is said to blend dark wood and cardamom to create a "luxurious fragrance". Jack added that the Eucalyptus Mint scent is another favourite of his as the candle creates a "really chill" atmosphere in his flat. Bath & Body Works trick for cheaper price Bath & Body Works' Meanwhile, a And the "really chill" selling point is confirmed as the item is advertised as helping with "stress relief". Carly Stern, another US-based Bath & Body Works shopper, agreed that the store's candles are a "real crowd favourite". "They have a bunch of fragrances that have become pretty iconic, and you can get the same scent in a ton of forms — candles, hand sanitisers, hand soaps, creams, room spray, diffusers," she said. And while she joked that the brand's hand sanitisers "have definitely had a moment", its the candles that remain a consistent favourite. Don't miss out... Visit The Sun's shopping beauty hub for more news, tips and beauty deals. For more discounts and recommendations from the Sun Shopping team, sign up to our newsletter and join the "Bath & Body Works fans can get kind of culty and obsessed and have these massive collections," Carly continued. She revealed her favourite scent is Champagne Toast, which she went on to describe as "really light, sweet, and fruity and one of the few candles I've bought multiple times". Black Cherry Merlot is another one of Carly's favourite scents from the brand. "It's a stronger smell but delicious, a nice cherry-raspberry combo," she said. "My other go-tos are Endless Summer, Pineapple Mango, and Frosted Cranberry in the winter." And its not just the classic scents that draw shoppers like Carly to the popular chain. "They also do a lot of special edition fragrances seasonally, and they're known for their sales," she told Fabulous. 6 The Bath & Body Works Clear Eucalyptus Spearmint candle is designed for stress relief Credit: Next 6 Bath & Body Works' hand sanitiser gels continue to be a best-seller years after the pandemic Credit: Next "People go crazy for Candle Day and stock up." She pointed out that a lot of the Bath & Body Works fragrances are also available under their White Barn line, with more "neutral and classy looking" packaging. One of Carly's favourite scents Black Merlot Cherry is also available as a best-selling Bath & Body Works are also known for their affordable sprays, available in all their signature scents. The highest-rated sprays among shoppers include Japanese Cherry Blossom, A Thousand Wishes, Gingham, Into The Night, and Warm Vanilla Sugar. You can pick up Bath & Body Works sprays as part of the And finally, the store's hand soaps are another way to introduce sweet scents into your home. Jack's favourite It's perfect for creating a calming spa-like experience in your home at a fraction of the price. 6 A Thousand Wishes Fine Fragrance Body Mist is one of the store's most popular items Credit: Next 6 The Bath & Body Works Eucalyptus Mint scent has been compared to a Molton Brown range Credit: Next
