Bath & Body Works is coming to 600 colleges. Are USI, UE among them?
The personal products retailer plans to sell its items in over 600 college campus stores for the 2025-2026 academic year, including the University of Southern Indiana, University of Evansville and several other Indiana campuses.
Bath & Body Works has partnered with ICM Distributing Company, working with national chains such as Barnes & Noble College- and Follett-operated bookstores, as well as independent campus retailers, according to Chief Merchandising Officer Betsy Schumacher.
Students will see one of four different fixtures at their college bookstore, depending on size. The largest, free-standing kiosk will be at all Follett-managed stores. Other bookstores will offer smaller fixtures, end cap options and products at the checkout.
What products will be available at college campuses?
A variety of Bath & Body Works products will be available on college campuses, including body creams and lotions, fragrance mists, Wallflower diffusers, PocketBac hand sanitizers, lip products such as glosses and scrubs, hand soap and three-wick candles, Schumacher said.
Scents available will include standouts such as Champagne Toast, Mahogany Teakwood and Clean House Vibes are standout scents.
Indiana campuses to have Bath & Body Works products
Bath & Body Works products will be available at the following Indiana colleges:
Ball State University
Butler University
Indiana State University
Indiana University (Bloomington and Indianapolis)
Saint Mary's College
University of Evansville
University of Notre Dame
University of Southern Indiana
Other colleges and universities with Bath & Body Works kiosks
Contact Midwest Connect reporter Cheryl V. Jackson at cjackson@gannett.com or 317-444-6264. Follow her on X.com: @cherylvjackson or Bluesky: @cherylvjackson.bsky.social.
This article originally appeared on Indianapolis Star: Bath & Body Works to be sold on college campuses. Where in Indiana?
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