Influencers with more than 1.5m followers join forces for farmer support

The Advertiser

6 hours ago

Some of Australian agriculture's biggest social media influencers have combined to share an important message about the floods and droughts.
TikTok accounts @big_farmer_andy, @brownhatt, @farmerbelle, @.tylenwallace, @zoecarter_aus, @tara_farms and @.everything.em came together to create a video sharing the realities of the situation in rural Australia, as well as pointing towards some key charities helping farming communities.
Between them, the seven stars have a combined following of 1.5 million people.
The video has also been shared on Instagram, where they have a combined 460,300 followers.
In the two days since the video has been up, it has accrued more than 445,000 views across the two platforms, along with 40,000 likes and 800 comments.
They say the "historic flood and drought events have devastated rural communities".
"These catastrophic events haven't only claimed the lives of hundreds of thousands of livestock, they've claimed the lives of many farmers who have suffered in silence to the end," they said.
"Countless livestock are missing, been displaced or have perished.
"And a lot of farm infrastructure has been irreparably damaged, with high costs for repair."
They also point to the stress this places on primary producers, saying one farmer dies by suicide every 10 days, on average.
"We can't just sweep this under the rug and move on as if nothing is wrong," they said.
"Even after the first drop of drought-ending rain and after the floodwaters have subsided, our primary producers will still have to pick up the pieces - their houses destroyed and their business in tatters, their animals displaced or perished."
They end the two-minute video with a call out to "donate to the right charities or [lend] a hand to those in need".
"Together, as a community, we're unstoppable," they said.
"Don't forget to check in on your mates ... no one has to do it alone."
The video then points to Need For Feed, Aussie Hay Runners, Farm Angels, Aussie Helpers and BlazeAid as charities they support.
Some of Australian agriculture's biggest social media influencers have combined to share an important message about the floods and droughts.
TikTok accounts @big_farmer_andy, @brownhatt, @farmerbelle, @.tylenwallace, @zoecarter_aus, @tara_farms and @.everything.em came together to create a video sharing the realities of the situation in rural Australia, as well as pointing towards some key charities helping farming communities.
Between them, the seven stars have a combined following of 1.5 million people.
The video has also been shared on Instagram, where they have a combined 460,300 followers.
In the two days since the video has been up, it has accrued more than 445,000 views across the two platforms, along with 40,000 likes and 800 comments.
They say the "historic flood and drought events have devastated rural communities".
"These catastrophic events haven't only claimed the lives of hundreds of thousands of livestock, they've claimed the lives of many farmers who have suffered in silence to the end," they said.
"Countless livestock are missing, been displaced or have perished.
"And a lot of farm infrastructure has been irreparably damaged, with high costs for repair."
They also point to the stress this places on primary producers, saying one farmer dies by suicide every 10 days, on average.
"We can't just sweep this under the rug and move on as if nothing is wrong," they said.
"Even after the first drop of drought-ending rain and after the floodwaters have subsided, our primary producers will still have to pick up the pieces - their houses destroyed and their business in tatters, their animals displaced or perished."
They end the two-minute video with a call out to "donate to the right charities or [lend] a hand to those in need".
"Together, as a community, we're unstoppable," they said.
"Don't forget to check in on your mates ... no one has to do it alone."
The video then points to Need For Feed, Aussie Hay Runners, Farm Angels, Aussie Helpers and BlazeAid as charities they support.
Some of Australian agriculture's biggest social media influencers have combined to share an important message about the floods and droughts.
TikTok accounts @big_farmer_andy, @brownhatt, @farmerbelle, @.tylenwallace, @zoecarter_aus, @tara_farms and @.everything.em came together to create a video sharing the realities of the situation in rural Australia, as well as pointing towards some key charities helping farming communities.
Between them, the seven stars have a combined following of 1.5 million people.
The video has also been shared on Instagram, where they have a combined 460,300 followers.
In the two days since the video has been up, it has accrued more than 445,000 views across the two platforms, along with 40,000 likes and 800 comments.
They say the "historic flood and drought events have devastated rural communities".
"These catastrophic events haven't only claimed the lives of hundreds of thousands of livestock, they've claimed the lives of many farmers who have suffered in silence to the end," they said.
"Countless livestock are missing, been displaced or have perished.
"And a lot of farm infrastructure has been irreparably damaged, with high costs for repair."
They also point to the stress this places on primary producers, saying one farmer dies by suicide every 10 days, on average.
"We can't just sweep this under the rug and move on as if nothing is wrong," they said.
"Even after the first drop of drought-ending rain and after the floodwaters have subsided, our primary producers will still have to pick up the pieces - their houses destroyed and their business in tatters, their animals displaced or perished."
They end the two-minute video with a call out to "donate to the right charities or [lend] a hand to those in need".
"Together, as a community, we're unstoppable," they said.
"Don't forget to check in on your mates ... no one has to do it alone."
The video then points to Need For Feed, Aussie Hay Runners, Farm Angels, Aussie Helpers and BlazeAid as charities they support.