Sharaf DG's E-Waste collection drive goes digital, turning recycling into a rewarding experience

Khaleej Times

a day ago

Sharaf DG is changing the narrative, one initiative at a time. The National E-waste Drive by Sharaf DG is a pioneering effort to effectively segregate e-waste generated in homes and commercial places and bring them to be recycled for a symbiotic life ahead.
In a regional first, Sharaf DG has digitised the e-waste collection process, becoming the first retailer to incorporate technology into the initiative. Interested contributors can drop their old electronics and appliances in designated bins at Sharaf DG stores. The system-generated review captures the amount collected and generates sustainable gifts. In a strategic move, the very act of contributing to the environment through actionable, individual steps is enhanced by technology that adds fun and rewards to an otherwise humble process. Gamifying the experience in this manner increases participation and supports the larger objective of environmental responsibility.
The initiative is designed in partnership with Renie, while the crucial recycling step is supported by Enviroserve. Such collaborations highlight the potential for these engagements to evolve into a nationwide movement when implemented with care and innovation. Sharaf DG takes pride in facilitating the initiative in a way that resonates most with its customers.
Sustainable gifts further enhance the experience for participants. The joy of receiving something tangible while making a practical contribution to reducing the carbon footprint is immeasurable. Simply put, the act is amplified manifold, and the entire nation is inspired to come together.
With environmental concerns looming large, the time has come for both individuals and corporations to join forces in making a green difference. The National E-waste Drive aligns seamlessly with the UAE's vision to cultivate a more inclusive and sustainable society, and Sharaf DG is proud to lead the charge. The company extends an open invitation to more partners to join the cause and replicate such initiatives for broader global impact.
"Sustainability is our opportunity to shape a better future," said Nilesh Khalkho, CEO of Sharaf DG. "The e-waste collection drive reflects our commitment to the UAE's sustainability vision. Partnering with Renie and Enviroserve ensures responsible recycling, giving old devices a new purpose. This is just the beginning. Our future lies in smarter, circular solutions where technology and sustainability go hand in hand."