Latest news with #SharafDG
TECHx
15-05-2025
- Business
- TECHx
ASUS ProArt P16 Announced for Creative Professionals
Home » Tech Value Chain » Global Brands » ASUS ProArt P16 Announced for Creative Professionals ASUS has announced the refreshed ProArt P16 (H7606WP), designed for a new generation of creative professionals. The launch comes at a time when thousands of graduates in the UAE are transitioning from academics to industry, ready to turn their passion into profession. The new ASUS ProArt P16 is engineered for content creators, animators, and 3D designers. It combines portability, power, and precision in a minimalist and high-performance design. ASUS revealed that the refreshed model is their flagship AI-powered creator laptop for 2025. The device is powered by the AMD Ryzen™ AI 9 HX 370 processor, delivering up to 50 TOPS NPU performance. It is paired with the NVIDIA® GeForce RTX™ 5070 Laptop GPU, making it ideal for demanding creative workflows. ASUS reported that the ProArt P16 features a 4K OLED touchscreen, 100% DCI-P3 color gamut, and PANTONE® validation. It weighs only 1.85 kg and is 14.9 mm thin, offering creators flexibility to work from anywhere. Notably, it includes AI-enhanced features and tools. These include exclusive ASUS applications like StoryCube and MuseTree. The ProArt P16 also integrates Copilot+ PC features, providing real-time AI assistance and context-aware tools. Key performance highlights: AI-powered workflows with AMD Ryzen™ AI and NVIDIA RTX™ 5070 Studio-grade visuals on 4K OLED, Delta E < 1 display Military-grade durability and long battery life ASUS confirmed that the ProArt P16 is NVIDIA Studio-validated and ISV-certified for major creative applications such as Adobe Creative Cloud and DaVinci Resolve. In addition to the ProArt P16, ASUS introduced the V500 Mini Tower (V500MV). This compact desktop PC is designed for home and office productivity. It supports Intel® Core™ i7 processors, NVIDIA® GeForce RTX™ 4060 graphics, and dual storage. The company stated that the V500 Mini Tower is ideal for light creative work and multitasking. It features improved airflow, a clean design, and quiet performance. ASUS reported it will be available exclusively via Sharaf DG and the ASUS eShop in the UAE. ASUS continues to expand its lineup of AI-powered devices, aiming to support the growing needs of creative professionals across the region. The ProArt P16 reflects this focus, offering the tools and power required by the creators of tomorrow.
TECHx
26-02-2025
- TECHx
LG UltraGear 27GX790A OLED Gaming Monitor Launches in the Middle East
LG UltraGear 27GX790A OLED Gaming Monitor Launches in the Middle East News Desk - Share LG Electronics has announced the arrival of its new premium OLED gaming monitor, the LG UltraGear 27GX790A, in the Middle East. Available at Jumbo and Sharaf DG, the monitor is set to launch with an exclusive promotion starting in early March. The first few customers will receive Steam vouchers with their purchase, while stocks last. The 27GX790A is the latest addition to LG's UltraGear lineup, featuring a 27-inch QHD resolution (2,560 x 1,440) WOLED display. With a lightning-fast 0.03ms Gray-to-Gray (GTG) response time and a 480Hz refresh rate, it's the fastest OLED monitor in the QHD category. WOLED technology provides accurate RGB color reproduction, vibrant screen brightness, deep blacks, and an impressive contrast ratio, ensuring exceptional motion clarity. Designed with gamers in mind, the 27GX790A supports NVIDIA G-SYNC® and AMD FreeSync™ Premium Pro to eliminate screen tearing and flickering, enhancing the gaming experience. It also features LG's Anti-Glare & Low Reflection (AGLR) Coating, reducing distractions from reflections and glares. For I/O connectivity, the monitor includes DisplayPort 2.1 and HDMI 2.1, ensuring compatibility with the latest gaming consoles and PCs, while future-proofing for next-generation GPUs. The slim profile and flat L-shaped stand offer ergonomic comfort with a swivel range of -30 to 30 degrees, providing a customizable viewing experience. Additionally, the monitor is equipped with a 4-pole headphone jack for convenient in-game communications, supporting DTS Headphone:X for precise sound positioning. Ideal for both PC and console gamers, the LG UltraGear 27GX790A will be available for AED 3,999 at Sharaf DG and Jumbo in the UAE starting in early March. It will hit shelves in Qatar by late March. Key Features: 27-inch QHD WOLED display (2,560 x 1,440) with 480Hz refresh rate 0.03ms Gray-to-Gray (GTG) response time NVIDIA G-SYNC® and AMD FreeSync™ Premium Pro support LG Anti-Glare & Low Reflection Coating for improved visibility DisplayPort 2.1 and HDMI 2.1 interfaces for next-gen compatibility Ergonomic flat L-shaped stand with adjustable swivel range 4-pole headphone jack supporting DTS Headphone:X for precise sound positioning This cutting-edge gaming monitor promises an enhanced experience for gamers of all levels.
Zawya
06-02-2025
- Business
- Zawya
Sharaf DG boosts returns on Ad Spends and goes green with Gupshup Conversation Cloud
Paperless operations reduce the retailer's carbon footprint, furthering environmental sustainability goals DUBAI, UAE -- Sharaf DG, the Middle East's premier electronics retail chain, has transformed its customer engagement strategy through an innovative deployment of Gupshup Conversation AI Cloud, resulting in a remarkable 4X return on advertising spend (ROAS) while significantly advancing its digital-first environmental initiatives. The company's breakthrough success stems from its pioneering use of Click to Chat Ads - an innovative advertising format that directs prospects from social media platforms - Facebook and Instagram - to instant WhatsApp conversations. When users click on these ads, they're immediately connected to Sharaf DG via WhatsApp, creating a seamless path from interest to conversion. This strategic shift has yielded impressive metrics: a 34% reduction in customer acquisition costs and a 43% improvement in lead qualification rates-setting new benchmarks in retail digital transformation. A standout example of this strategy's success was during Sharaf DG's Ramadan campaign which offered surprise gift coupons redeemable both online and in-store. The campaign's sophisticated automated retargeting system engaged customers at crucial moments – following cart abandonment, during price drops of viewed items, and when customers paused their shopping journey. The company further enhanced engagement through personalized campaigns based on a customer's interests and behavior patterns, including interactive gamification experiences and in-store raffle draws conducted entirely on messaging. The initiative marks a significant evolution in retail customer engagement, replacing traditional print marketing with interactive digital experiences. The company's innovative approach includes personalized retargeting, automated price-drop notifications, and interactive gamification campaigns, all delivered using Gupshup Conversation Cloud. . 'The phenomenal impact seen by Sharaf DG validates the transformative power of conversational marketing. Click to WhatsApp ads are revolutionizing how brands connect with customers - turning every social media impression into an opportunity for meaningful dialogue," said Beerud Sheth, CEO and Founder at Gupshup."Brands can now build authentic relationships with customers with context-aware interactions, driving both engagement and conversions. This marks a significant shift from static ads and blasts where customers have no means to get their queries resolved.' Operating across 38 stores in the UAE, Bahrain, Qatar, and Oman, Sharaf DG's digital transformation initiative has resulted in measurable improvements in customer engagement and a robust first-party database. Compared to traditional channels like email, the retailer saw a 180% lift in read rates (from 25% to 70%) and significant increases in conversion rates in digital marketing campaigns. About Gupshup Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for the Enterprise across marketing, commerce and support use cases. The Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so that businesses can go live faster across all major channels including WhatsApp, RCS, SMS, Instagram, Web, Mobile App, and more. Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 10B+ conversational messages per month. Gupshup works with many of the top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs. Media Contact Vandana V vandana.v@
Khaleej Times
27-01-2025
- Business
- Khaleej Times
Dubai: Transform your home with these smart devices
Did you know that over 70 per cent of UAE residents live in rented accommodations? If you're one of them, have you ever wished your rented home felt more personalised or high-tech? Smart home gadgets are making it easier than ever for tenants to enjoy the perks of a tech-savvy lifestyle without spending a fortune or making permanent changes. With affordable, smart tech options, you can enhance your living experience while adapting to the unique challenges of renting in the UAE. Let's explore some top smart home gadgets perfect for renters, because they are easy to install, use and move with. Amazon Echo (4th Generation) Imagine coming home after a long day in Dubai traffic and turning on relaxing music or adjusting your lighting with a simple command. The Amazon Echo (4th Generation), available on for approximately Dh400, is a versatile hub for smart home devices. Simply plug it in, connect to your Wi-Fi, and start controlling everything from lights to music with just your device not only adds convenience but also elevates your home's ambiance without requiring any permanent changes. Ring Battery Doorbell Pro For those seeking an extra layer of security, the Ring Battery Doorbell Pro is a fantastic choice. This battery-operated smart doorbell features a high-definition camera with night vision, allowing you to see who is at your door from anywhere. It's perfect for UAE residents who often travel or have busy schedules. Available at local retailers like Carrefour and Sharaf DG, it's easy to install and doesn't require any wiring, making it an ideal solution for tenants. Available for Dh499 at Wyze Plug The Wyze Plug is a simple yet effective device that turns any electronic device into a smart one. Just plug it into an outlet, connect it to your Wi-Fi, and use your phone to control it remotely. Whether you want to automate your lamps or manage your home appliances, the Wyze Plug offers a convenient and affordable solution. It's particularly handy for saving on electricity during the hot summer months by scheduling devices to switch off automatically. You can find it on for Dh113. Kasa Smart Wi-Fi Plug Slim with Energy Monitoring This smart plug from TP-Link, available for approximately Dh120 on not only allows you to control devices remotely but also monitors energy usage. For tech-savvy renters aiming to reduce their electricity and water bills, this device is a great investment. It also supports voice assistants, adding an extra layer of convenience. TP-Link Kasa Smart Wi-Fi Power Strip HS300 For those with multiple devices, the TP-Link Kasa Smart Wi-Fi Power Strip HS300 is a perfect solution. It features six individually controllable outlets, allowing you to manage several devices from your phone. This power strip is ideal for automating home office or entertainment setups. Available at local retailers like Sharaf DG, it's a practical choice for busy professionals in cities like Dubai or Abu Dhabi. Price: Dh277. Philips Hue Smart Bulb Expanding the range of smart gadgets, smart lighting options like the Philips Hue Smart Bulb can make a big difference. Available on for approximately Dh200, these bulbs allow you to control the brightness and colour of your lights through your smartphone or voice assistant. They're easy to set up and don't require any hard wiring, making them perfect for renters. Imagine hosting a dinner party in your Dubai Marina apartment and setting the mood with customisable lighting. Now that's nifty. Nest Thermostat Another must-have is the Nest Thermostat, priced around Dh900 online. It learns your schedule and programmes itself to help save energy. While it's a bit more of an investment, the energy savings and convenience make it worthwhile. For UAE residents dealing with high cooling costs during the summer, this device can be a game-changer. Smart Choices for a Sustainable Lifestyle With rising energy costs and a growing focus on sustainability, smart gadgets like the Kasa Smart Plug Slim not only offer convenience but also promote energy efficiency. These devices align with broader UAE sustainability goals, such as the Dubai Clean Energy Strategy 2050, which aims to make Dubai a global centre of green economy and sustainable living. By investing in smart technology, you can contribute to a more sustainable future while enjoying the modern comforts of a tech-savvy home. Residents can achieve measurable energy savings by monitoring their electricity consumption and adjusting their usage habits accordingly. For instance, setting schedules for appliances and using energy-efficient devices can significantly lower electricity bills while contributing to the UAE's environmental goals. BOX: Tips for Setting Up Your Smart Home Choose a Reliable Wi-Fi Network: Ensure your network can support multiple smart devices. A strong and secure Wi-Fi connection is essential for seamless operation. Providers like Etisalat and du offer plans tailored for smart home setups. Start Simple: Begin with essential items like smart bulbs and plugs. You can always expand your setup as you get more comfortable. Map Out Your Space: Plan where to place your smart devices before purchasing them. This helps avoid overcrowding and maintains aesthetics. Use Voice Assistants: Voice control is an easy way to manage your smart home devices. Choose a smart speaker that supports popular voice assistants like Amazon Alexa or Google Assistant. Regular Maintenance: Keep your devices updated and perform regular maintenance to ensure smooth operation. Why wait to upgrade your rental? Start small with a smart plug or speaker, and watch your living space transform. Whether it's convenience, security, or sustainability you're after, these gadgets are designed with ease of use in mind. Visit any electronics store today to explore your options and create the smart home you deserve. By choosing the right gadgets and following a few simple tips, anyone can transform even their rented space into a sweet smart home. These affordable and easy-to-use devices offer a range of benefits, from increased security to enhanced convenience, making them a must-have for any tech-savvy individual.
