Latest news with #SharafDG
Campaign ME
23-07-2025
- Business
- Campaign ME
Sharaf DG campaign goes ‘all-out' to thank customers and celebrate 20 years
Sharaf DG – one of the leading electronic retailers in the Middle East with presence in the UAE, Oman, Bahrain, Egypt and Saudi Arabia – has revealed an omnichannel marketing campaign to mark its 20th anniversary in the region. Through the campaign – which included everything from surprise mall activations, digital takeovers, newspaper ads, influencer-led social media buzz, bank collaborations, as well as exclusive online offers and subscription offers – the brand aimed to 'go all out' to thank its customers and reaffirm its future-forward focus in the region. The ambitious, emotion-first marketing campaign was launched across the UAE, Oman, Bahrain, Egypt, and for the first time in Saudi Arabia, signalling the brand's bold expansion plan in the region. View this post on Instagram A post shared by Sharaf DG (@sharafdguae_official) Keeping customer love at the heart of its celebrations, the Sharaf DG 360-degree campaign was designed to surprise, reward, and re-engage, no matter where or how customers chose to shop. The brand introduced DG Man, a mystery gift-bearer, who became one of the most talked-about parts of the mall activations. The disguised team member surprised unsuspecting mall-goers and even employees, with a choice between a mystery box and assured vouchers. What began as a marketing idea quickly turned into a social media moment. View this post on Instagram A post shared by Sharaf DG (@sharafdguae_official) To keep the energy high within stores, the Puzzle Pop activation invited spending customers to win on the spot, making winners out of everyday shoppers. Hero offers that delivered value included: 20x SHARE points at MAF Malls Free Yasmina AI speaker and a Yango Play subscription Free Smiles Unlimited subscriptions Bank collaborations across Emirates NBD, FAB, Dubai First, Al Hilal, and SIB Online exclusives such as AED 200 cash-back as well as scratch-and-win promotions View this post on Instagram A post shared by Sharaf DG (@sharafdguae_official) From print to platform takeovers In a strategic blend of traditional and digital media, Sharaf DG looked to take its campaign to every corner of the region. This strategy included a full-day takeover of Khaleej Times' website, driving millions of impressions and reinforcing the scale and impact of the celebration. Print was not left behind. A full-page newspaper advertisement ran in a key title, serving the 20th anniversary celebration and driving brand awareness in equal measure. Powering the reach: Influencers and regional nuance The campaign wasn't just broad, it was deeply local. In each market, messaging and tactics were adapted to suit the cultural tone and shopper behaviour. While the UAE leaned heavily on omnichannel experience, Egypt and Oman saw more tactical rollouts in partnership with local media. Meanwhile, a diverse array of influencers, spanning Emiratis, Arab expats, South Asians, and Gen Z communities rallied around the anniversary, documenting activations and sharing joyful moments on Instagram and TikTok. View this post on Instagram A post shared by B. KAR (@ Behind the scenes, BPG Group played a pivotal role in orchestrating media buying, facilitating exposure, and creating synergy between platforms. A Gulf News supplement further added editorial heft to the campaign, while bank partnerships ensured wider transactional engagement. While the campaign celebrated two decades of service, Sharaf DG told Campaign Middle East that it is far from done. 'The 20th anniversary campaign wasn't just a celebration, it was a statement. Through the rest of the year, customers can expect surprises, rewards and elevated shopping experiences designed to keep the spirit of the anniversary alive long after the candles have been blown out.' the brand shared in a written statement. 'This reaffirms our commitment to innovation, customer connection, and market leadership across the region.' The success of the 20th anniversary campaign is being measured through reach and engagement. CREDITS: Client and in-house delivery: Sharaf DG PR and media agency: BPG Group
Gizmodo
18-07-2025
- Entertainment
- Gizmodo
Nothing's Headphone 1 Copied the AirPods Max's Dumbest Accessory, and Now I Actually Need One
Apple's AirPods Max are iconic for lots of reasons. Firstly, it's Apple, so they have just a teensy bit of name-brand recognition. Secondly, there's the sound—Apple's over-ear headphones might look a little boring, but they sound consistently great. Good enough to actually make a $550 price tag work. There's also a third iconic aspect, though this one may be notable for the wrong reasons. If you guessed the 'iBra' carrying case, congratulations, you win a free ticket to tech nerd jail. As iconic as Apple's AirPods Max carrying case—which looks a lot like a bra—may be, other companies apparently aren't afraid to infuse a little AirPods energy into their own accessories, and one of those companies is Nothing. Here's its own personal take on the oft-bullied iBra: نحن مستعدون لترك كل شيء من أجل هذا الإطلاق. هل أنتم مستعدون؟ لا مزيد من الانتظار. الإطلاق سيكون في 17 يوليو في شرف دي جي، الطابق الثاني، دبي مول. We are ready to drop everything for this Drop. Are you? No more waiting. The drop lands July 17 at SharafDG, Level 2, Dubai Mall. #WithNothing #Technology #Tech #Smartphone #NothingPhone3 #fyp #arabia #TechTok ♬ original sound – nothingarabia As noted by 9to5Google, Nothing's take on the iBra appears in a video posted to its TikTok account for Saudi Arabia and appears to be a part of some regional drop for those who purchase its Headphone 1 in Dubai. As you can see, it's the same kind of Apple-style, bra-shaped carrying case that houses both the earcups in their own holsters with some Nothing branding slapped on. It's hard to tell just from this promotional video, but it even looks like it's made from a similar material to the AirPods Max's pioneering carrying case. The fact that this is being featured as part of a promotion says a couple of things. The first thing is: you probably won't be able to buy this off the bat. If I had to guess, the Nothing iBra is, at this stage, a one-off for people in Dubai. On a more optimistic note, however, if the company is already making the case, there's always a chance that it could make more of them. That would probably require unexpected demand, though, so if you really want your own Nothing version of the iBra for the Headphone 1, it's time to make some noise. Personally, I dig it. Having just borrowed a colleague's AirPods Max for a little bit, it was nice to have a carrying case to prevent scratching, even if it looked a little silly. Currently, Nothing ships its Headphone 1 with a felt case, which is fine but not exactly premium-feeling. Granted, the Headphone 1 are also $299 compared to the AirPods Max's $550, but a few hundo isn't exactly nothing in this economy. My vote? Give us the Nothing-style iBra we didn't know we craved.
Time Business News
10-07-2025
- Business
- Time Business News
Buy Used and Latest iPad Models at the Best Prices in UAE Markets.
Apple continues to lead the tablet market with its sleek and powerful iPads. From the basic iPad to the feature-packed iPad Pro, there's a model for everyone. Residents and visitors in the UAE have access to a wide variety of Apple tablets through both online and retail stores. These tablets vary in screen size, performance, accessories, and — most importantly — price. Shoppers often face the question of which model gives them the best value. To make a smart purchase, it's essential to compare the options and features before heading to the checkout counter. The iPad Pro remains the premium option among Apple's lineup. With features such as the M2 chip, up to 2TB of storage, and support for the Apple Pencil 2nd generation, the Pro model is ideal for creatives and professionals alike. If you're focused on productivity, multitasking, and media editing, the iPad Pro is worth the investment. While the apple tablet price in UAE for the Pro version can be on the higher side, its capabilities often rival those of a laptop. For users who want a balance between performance and price, the iPad Air is a compelling option. It offers the M1 chip, a stunning 10.9-inch Liquid Retina display, and compatibility with the Magic Keyboard. It's ideal for students, business users, and anyone who values a lightweight design without compromising power. Compared to the iPad Pro, the Air delivers similar functionality at a more manageable cost. Apple's 10th-generation iPad is an excellent choice for most users. It boasts an A14 Bionic chip, a 10.9-inch screen, USB-C charging, and support for accessories like keyboards and the 1st gen Apple Pencil. It's ideal for entertainment, schoolwork, and basic productivity. Those searching for the apple tab price in UAE will find that this model offers strong value. It meets the needs of average users without stretching their budget too far. The iPad Mini caters to those who need portability without sacrificing functionality. With an 8.3-inch display and A15 Bionic chip, it's great for travel, reading, or even professional work on the go. Its compact size fits perfectly into a handbag or backpack, and users can still enjoy multitasking features and stylus support. For users with niche needs, the iPad Mini is worth a look. The UAE offers a competitive market for tech buyers, which means deals and discounts are often available — especially during shopping festivals or seasonal promotions. Looking for a cheap apple ipad doesn't mean compromising quality; older generations or refurbished models often meet basic user needs at lower costs. Keep an eye on retailers like Sharaf DG, Jumbo Electronics, Carrefour, and Amazon UAE, which frequently run limited-time offers. It's also worth checking out trade-in programs that help reduce the purchase cost by giving credit for your old devices. Buying an apple ipad brand new ensures that you get the latest updates, full warranty coverage, and accessories compatibility. New models are also guaranteed to be untouched, which minimizes the risk of defects or reduced battery performance. While brand-new devices typically cost more, they provide peace of mind and full access to Apple's customer support services, including Genius Bar help and authorized repairs. If budget is a concern, going for a used iPad in Dubai can be a smart move. Dubai has a thriving second-hand electronics market, especially in places like Al Ain Center, Dragon Mart, and online platforms such as Dubizzle. Used iPads are often sold in good condition, with minor cosmetic wear. Buyers should inspect devices thoroughly, verify battery health, and ensure the iPad isn't locked to an Apple ID before purchasing. The apple ipad price in dubai is typically aligned with global standards, though local taxes and promotions may affect the final cost. Dubai's tax-free shopping environment can sometimes offer slightly better prices than other regions. Residents across the Emirates will find similar pricing, though specific deals might be available depending on store location or city. Prices vary based on storage size, model year, and whether cellular capabilities are included. Many buyers compare prices both online and in physical stores before purchasing. Online platforms often offer better discounts, while retail outlets allow you to test the device and ask questions. Either way, the apple ipad price in uae reflects the competitive nature of the local market. Shoppers can also consider installment payment plans offered by most electronics stores in the UAE. This is a great option for those wanting a high-end device without a large upfront cost. For the cheapest ipad in uae, timing is everything. Major shopping events like Gitex, Dubai Shopping Festival, and White Friday are great opportunities to grab significant discounts on Apple devices. Look for bundle offers that include accessories like cases, screen protectors, or styluses. These packages often provide added value without increasing the total cost too much. Buying an iPad in the UAE opens up a range of options to suit different needs and budgets. From premium models like the iPad Pro to more affordable choices like the standard iPad or refurbished units, shoppers have no shortage of selection. Whether you're a student, a creative professional, or simply someone looking for a powerful device for daily use, the UAE market offers the accessibility, pricing variety, and service quality that makes owning an iPad more attainable than ever. Choose your model based on performance needs, budget, and preferred features — and make sure to compare both online and in-store deals to get the best value for your money. Read more interesting news on TIME BUSINESS NEWS
Zawya
09-07-2025
- Business
- Zawya
UAE retailer Sharaf DG digitises e-waste collection
UAE-based retailer Sharaf DG has launched a digital initiative to streamline the collection and segregation of e-waste from households and businesses. The initiative is in collaboration with Renie, utilising recycling services by Enviroserve, the retailer said in a statement. When people deposit old electronics and appliances into designated bins at Sharaf DG stores, the system records the quantity collected and generates sustainable gifts. The e-waste collection drive reflects our commitment to the UAE's sustainability vision, said Nilesh Khalkho, CEO, Sharaf DG. (Editing by Anoop Menon) (
Time of India
27-06-2025
- Business
- Time of India
Dubai metro updates: Full list of old and new station names, what commuters need to know
Image: X/RTA Dubai For the countless commuters relying on the Dubai Metro every day, staying informed about station name changes has become just as important as knowing the route itself. These updates, driven largely by commercial naming rights agreements, can catch even regular riders off guard, making it crucial to stay current to navigate the network smoothly. Why Are Station Names Changing? Dubai's Roads and Transport Authority (RTA) launched a unique Naming Rights project in 2008. This initiative allows public and private sector companies to sponsor or rename metro stations under long-term commercial agreements. It's a one-of-a-kind concept aimed at involving major brands in supporting the city's public transport infrastructure while generating revenue. Key Station Renaming on the Red and Green Lines Here's a comprehensive list of significant recent and upcoming station name changes you should be aware of: Red Line Station Name Changes: Life Pharmacy (formerly UAE Exchange) – renamed May 5, 2025 Danube (formerly Jebel Ali Industrial) – renamed November 13, 2012 Energy (formerly Dubai Aluminium Company Ltd DUBAL) – renamed 2015 Jebel Ali will be renamed National Paints starting July 1, 2025. It was previously called Nakheel Harbour and Tower until May 18, 2020. DMCC (formerly JLT) – renamed September 1, 2018 Sobha Realty (formerly Dubai Marina) – renamed August 9, 2021; before that, known as Damac Properties until November 24, 2020 Al Fardan Exchange (formerly Al Khail) – renamed April 1, 2025; before that, called Nakheel until November 24, 2020 Insurance Market (formerly Mashreq) – renamed September 5, 2024; previously Sharaf DG until May 18, 2020 Equiti (formerly Umm Al Sheif) – renamed November 24, 2020 ONPASSIVE (formerly Al Safa) – renamed November 24, 2020 Max Fashion (formerly Al Jafiliya) – renamed August 4, 2021 ADCB (formerly Al Karama) – renamed September 15, 2014 Burjuman (formerly Khalid Ibn Al Waleed) – renamed November 13, 2012 Al Garhoud (formerly GGICO) – renamed April 14, 2025 Centrepoint (formerly Al Rashidiya) – renamed August 4, 2021 Other stations like Ibn Battuta, The Gardens, Discovery Gardens, Al Furjan, Jumeirah Golf Estates, Dubai Investment Park, EXPO 2020, Dubai Internet City, Business Bay, Dubai Mall/Burj Khalifa, Financial Centre, Emirates Towers, World Trade Centre, UNION, Al Rigga, City Centre Deira, Airport T1, Airport T3, and Emirates have retained their original names. Green Line Station Name Changes: Sharaf DG (formerly Al Fahidi) – renamed November 24, 2020 Gold Souk (formerly Palm Deira) – renamed May 18, 2020 Etisalat by e& (formerly Etisalat Metro Station) – renamed February 5, 2023 Other stations on the Green Line such as Creek, Jadaf, Healthcare City, Oud Metha, Al Ghubaiba, Al Ras, Baniyas Square, Salah Al Din, Abu Baker Al Siddique, Abu Hail, Al Qiyadah, Stadium, Al Nahda, Airport Free Zone, and Al Qusais have not undergone recent name changes. The Upcoming Blue Line Expansion Dubai's metro network is set to grow further with the addition of the Blue Line, scheduled to open on September 9, 2029. This new line will add 14 stations to the current network, increasing the total number of metro stations to 67. The Blue Line will span 30 kilometres, featuring 9 elevated stations and 5 underground stations. The first station announced on this line is Emaar Properties. Keeping track of these changes is crucial for both residents and visitors to navigate Dubai's public transport efficiently. Always check the latest station names on the RTA's official platforms or the 'Absher' electronic services to avoid any confusion during your commute.
