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Learn more about about Hytera's SmartOne deployment in Iraq below.
https://www.tahawultech.com/industry/government/iraqs-ministry-of-interior-upgrades-emergency-response-with-hytera-smartone-platform/
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Khaleej Times
3 minutes ago
- Khaleej Times
Iranians struggle with GPS disruption after Israel war
The streets of Tehran have become a confusing maze for driver Farshad Fooladi amid widespread GPS disruption, still ongoing nearly two months after the end of Iran and Israel's unprecedented 12-day war. "For weeks I have been unable to work," said Fooladi, who uses Iran's homegrown ride-hailing app Snapp to find customers. "Most of the time was wasted wandering around aimlessly," the 35-year-old Iranian driver added. Unprecedented disruption has plagued users of GPS, which stands for Global Positioning System, in Iran since Israel's surprise attack in mid-June which triggered a deadly 12-day war. Iran's communications ministry has said the disruptions were necessary for "security and military purposes", without giving further explanation. Missiles, drones and rockets often use GPS or other similar technologies, which involve triangulating signals from multiple satellites, to find their targets. Iran has long employed GPS jamming and spoofing around sensitive military sites but the recent disruptions have been the most sustained and widespread. It remains unclear how long the measures will last or how much damage they have caused to Iranian businesses. Ride-hailing apps, delivery platforms, and even basic mapping services like Google Maps and its Iranian equivalent Neshan have buckled under the interference. In many areas, especially around Tehran, users often spot themselves on the maps hundreds of kilometres away from their actual locations. "To get around, you either need a sharp memory for routes or already know the city well," Fooladi said. But the driver, originally from the western Lorestan province and less familiar with the capital's winding backstreets, frequently finds himself running into dead ends. "I only pick up passengers who know the directions, " he said, adding the strategy had severely cut his income. 'Collateral damage' In early August, the chief executive of the Neshan mapping app, Javad Amel, said in a video interview that daily disruptions through GPS spoofing had been ongoing for years, especially in Tehran. But he explained in recent weeks that Neshan's daily active users "had dropped by 15 percent, while navigation activity on the app fell by 20 percent". The continued disruption has heightened fears of a deepening economic crisis among Iranians. The Islamic republic's economy is already struggling under the weight of decades of international sanctions and mismanagement, compounded by the revival of US President Donald Trump's "maximum pressure" campaign earlier this year. Nuclear talks with Washington, which began in April, have also stalled since the United States joined its ally Israel to strike Iranian nuclear sites in June. "This war has upended our lives and frozen our future plans," said Fooladi. In a report last week, the Khabar Online news agency warned against the disruption of GPS, saying it caused "collateral damage" to the digital economy and public safety, including delays to emergency services. Former communications minister Mohammad Javad Azari Jahromi argued the disruption was costly and would likely have limited defensive results. "Drone manufacturers and operators are not stupid either. If the GPS is disrupted and another positioning system replaces it, they will also use the new system," Jahromi said according to his Telegram channel. 'Unclear future' With the significant impact on civilian lives, deputy communications minister Ehsan Chitsaz suggested that Iran could consider alternatives to GPS. "Disruptions are created by domestic systems on GPS, and this has pushed us toward alternative options such as BeiDou," he told Iranian daily Ham Mihan in July. The Chinese satellite system BeiDou, fully operational since 2020, is emerging as a global rival to the US-built and operated GPS. Chitsaz said Iran was "drafting a program" so some of the country's location-based services for transport, agriculture could "gradually migrate from GPS to BeiDou". He acknowledged disruptions in Iran, coupled with years-long internet restrictions, have damaged businesses and created "social distrust and despair". But experts say that replacing GPS would be complex. "Doing so would require extensive and costly infrastructure changes," said Amir Rashidi of the US-based Miaan group, adding that Iran is currently "highly vulnerable in cyberspace". Many in Iran believe that another confrontation with Israel is on the horizon as Israel and the United States continue to threaten attacks if Iran restarts its nuclear programme, which has been on hold since the war. "Everything is uncertain, and we can't plan. The future is unclear," said Mohammad Hossein Ghanbari, a 32-year-old Snapp driver.
Khaleej Times
an hour ago
- Khaleej Times
UAE emerges as top global greenfield FDI attractor
In a resounding affirmation of its global investment magnetism, the UAE has once again reinforced its status as the world's most effective attractor of foreign direct investment (FDI), relative to its economic size. According to the 2025 Greenfield FDI Performance Index by fDi Intelligence, the UAE topped the list — outperforming 104 other economies — with a remarkable index score of 14.26, meaning it secured more than 14 times the volume of greenfield FDI projects expected for its GDP scale. This outstanding performance placed the UAE ahead of Namibia, Costa Rica and all other economies surveyed. Although project growth was modest at 1.8 per cent in 2024, the Emirates was still ranked as the second most popular FDI destination in the world, behind only the United States. The UK, India and Germany followed in third, fourth and fifth positions. The inflows underline the country's expanding appeal as a global hub for business and innovation. According to the Unctad World Investment Report 2025, the UAE received Dh167.6 billion (about $45.6 billion) in FDI last year, representing a surge of 48 per cent compared with 2023. This elevated the country into the ranks of the world's top 10 recipients of foreign investment, despite the global slowdown. Within the Middle East, the UAE's dominance was striking — it accounted for nearly 37 per cent of the region's total inflows, more than a third of all foreign capital entering the Arab world. Greenfield investment was a central driver of this success. The UAE attracted 1,369 projects in 2024, securing second place globally after the US. Capital commitments for these projects reached Dh53.3 billion ($14.5 billion), reflecting resilience in an environment where global growth in greenfield projects slowed to less than one per cent. Business services, financial services and technology remained the top sectors, while renewable energy, real estate, transport and consumer products also recorded strong momentum. Investment consultants argue that the UAE's performance is more than a story of numbers. It is a narrative of transformation, built on foresight, ambition and the ability to execute. 'By combining stability, openness and innovation-driven growth, the Emirates have created an ecosystem that attracts capital, talent and ideas from every corner of the globe. At a time when global FDI is under pressure, the UAE has emerged not just as a regional hub but as a model for economies seeking to leverage investment as a catalyst for long-term prosperity,' said James Mathew, CEO and managing partner of UHY James. Mathew added that the UAE's success is not a matter of coincidence but a reflection of long-term planning. 'The UAE has transformed foreign investment into a tool for economic diversification, reducing reliance on hydrocarbons and expanding its industrial, financial and knowledge-based sectors.' The National Investment Strategy 2031 sets out an ambitious goal of increasing FDI inflows to Dh1.3 trillion and tripling cumulative stock to Dh2.2 trillion. This vision dovetails with other strategic blueprints such as Artificial Intelligence 2031 and Centennial 2071, which seek to embed technology and innovation across the economy. These efforts have not gone unnoticed by global investors. In 2024, Microsoft announced the creation of a global engineering development centre in Abu Dhabi. This year, the company partnered with AI firm G42 to build sovereign cloud and artificial intelligence infrastructure. Such moves underscore the UAE's ability to attract not only capital but also high-value projects that anchor knowledge economies. Google's activities in the country alone contributed Dh21.8 billion ($5.9 billion) to GDP in 2024, while Microsoft's investments are projected to generate Dh273 billion in revenues and over 152,000 jobs by 2028. Part of the UAE's enduring appeal lies in its enabling environment. Foreign investors benefit from a liberal business climate that allows 100 per cent ownership in most sectors, a competitive corporate tax rate of nine per cent, streamlined licensing procedures and robust arbitration mechanisms through institutions like the Dubai International Arbitration Centre. On the talent front, long-term Golden Visas and flexible Green Visas make it easier for skilled professionals and entrepreneurs to relocate and build futures in the Emirates. The establishment of a federal Ministry of Investment in 2023, led by Mohamed Hassan Al Suwaidi, further centralised efforts to attract capital and promote opportunities. Digital platforms such as 'Invest UAE' provide global investors with a one-stop gateway into the country's diversified economy. Equally important are the UAE's international agreements. The country has signed 21 Comprehensive Economic Partnership Agreements and over 120 bilateral investment treaties, ensuring that capital inflows are protected and integrated into global trade frameworks. Its nonaligned foreign policy also positions it uniquely as a bridge between East and West, maintaining investor confidence in a region often marked by volatility. The trajectory over the past decade illustrates how far the Emirates have come. FDI inflows climbed from Dh31.6 billion ($8.6 billion) in 2015 to Dh167.6 billion ($45.6 billion) in 2024, representing a compound annual growth rate of more than 10 per cent. The country's cumulative FDI stock now stands at about $270 billion. Beyond capital, it has become a magnet for human capital — ranked fifth globally for overall talent competitiveness and third in AI talent generation in 2024, according to INSEAD and Stanford.
Zawya
an hour ago
- Zawya
Landmark Group's Home Centre achieves 39% brand awareness uplift with CTV Ads
Dubai, UAE – Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home Centre leveraged ThePubverse's exclusive home-screen placements on LG Connected TVs, delivering precise targeting and full-screen visibility to a premium female audience segment. To measure real-time campaign impact, a Brand Lift Study (BLS) was deployed directly on CTV devices, capturing performance across key upper- and mid-funnel metrics. The campaign exceeded engagement benchmarks for CTV in the region, delivering a significant uplift across brand awareness (39%), ad recall (37%), and brand consideration (29%), reinforcing the role of CTV as a powerful medium for brand amplification during peak shopping seasons. Akash Saxena, Senior Digital Marketing Manager at Home Centre, commented: "We are committed to digital innovations. That's exactly why we invested in Connected TV advertising and partnered with ThePubverse by ArabyAds. The niche audience targeting capabilities, premium home-screen experience with 100% brand safety, and deterministic BLS - Brand Lift Survey were uniquely offered and are a mark of impactful technology innovation in the advertising landscape. The results have been very encouraging, with a very good response from the market, and we look forward to more such initiatives'. Building on this success, Ayman Haydar, CEO of ThePubverse by ArabyAds, added, "Our collaboration with Home Centre during Ramadan 2025 demonstrates the power of Connected TV to elevate seasonal campaigns with precision and scale. Through premium LG home-screen inventory, advanced audience targeting, and real-time measurement, ThePubverse delivered Home Centre's message directly into living rooms at a moment that truly matters. This campaign is a clear example of how CTV drives both engagement and brand lift. We're proud to have partnered once again with Landmark Group and remain committed to redefining how brands connect with audiences across MENA." About Home Centre Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across the GCC, North Africa, and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers with an extensive range of over 14,000 products at the tip of their fingers. Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre's in-house team of designers and buyers draws inspiration from the latest global trends and brings stylish and innovative furniture, customised to suit local preferences. | Facebook | Twitter | Instagram About ThePubverse ThePubverse is the publisher monetization arm of ArabyAds, providing premium advertising inventory, precision targeting, and transparent measurement tools across digital platforms in the Middle East. As part of the ArabyAds ecosystem, ThePubverse enables brands to engage audiences through innovative solutions like Connected TV with measurable outcomes and brand-safe environments. For Media Enquiries: pr@
