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Matthew McConaughey-backed film incentive bill gets Texas Senate approval

Matthew McConaughey-backed film incentive bill gets Texas Senate approval

Yahoo17-04-2025
A legislative incentives proposal with a star-studded cast of supporters, aimed at pumping billions of dollars into a Texas movie-making fund, passed the state Senate on Wednesday, potentially setting the stage for the Lone Star State to become the next big filmmaking hub.
Senate Bill 22 by Sen. Joan Huffman, R-Houston, would create the Texas Moving Image Industry Incentive Fund, infusing $500 million every two years for a decade into a program that lawmakers hope will spur economic development in the state and promote the spread of "Texas values" through film and television. The upper chamber advanced the bill to the House by a 23-8 vote.
The new film incentive fund would bolster an existing program that provides cash grants for films and TV shows that primarily shoot in Texas and hire a significant portion of their crews from within the state. Proponents say the new fund would position Texas to compete with other film-friendly states like Georgia and neighboring New Mexico, potentially keeping local talent from leaving for more favorable job markets.
As per the proposal, films and TV shows that spend at least $250,000 in the state would be eligible for a grant worth up to 5% of the project's spending. Projects spending $1 million or more could get up to 10%, and productions spending more than $1.5 million could get a 25% reimbursement. Smaller grant amounts would be available for reality shows, commercials and educational videos.
Additional bonus money would be available to faith-based productions or "Texas heritage projects," as determined by program administrators. Projects that shoot in rural areas, hire veterans or tackle post-production in Texas would also be eligible for a boost.
The state's Music, Film, Television, and Multimedia Office would have wide discretion to administer the grants and determine what content receives a reimbursement. The office "shall consider general standards of decency and respect for the diverse beliefs and values of the citizens of Texas" when evaluating projects, according to the bill, and can deny an application for content it deems inappropriate or that "portrays Texas or Texans in a negative fashion."
The prospect of expanding film incentives in the state has garnered bipartisan support and has been popular with prominent Texas natives like actors Matthew McConaughey and Woody Harrelson, who both appeared at a committee hearing on SB 22 last month.
More: Woody Harrelson, Matthew McConaughey ask Texas Senate panel to support new film incentives
Huffman, McConaughey and other proponents of the bill have argued that film incentives provide a 469% return on investment, bolstering local economies where productions are made — especially when they hire "below-the-line" crew members from Texas, as the program would require.
"If those are Texas workers, getting paid money in Texas, staying in Texas, then they go out and they rent an apartment, or they're going to the dry cleaners themselves, and they're buying groceries. All of this adds to the Texas economy," Huffman said during debate on the bill Wednesday.
Critics of the proposal, such as Rep. Brian Harrison, R-Midlothian, have characterized film incentives as wasteful government spending, calling instead for the money to be used for property tax cuts. Others, including Republican Sens. Donna Campbell of New Braunfels and Paul Bettencourt of Houston, have argued the bill doesn't go far enough to prevent tax dollars from being used on projects with obscenity or foul language.
A floor amendment that added an additional boost for faith-based productions — like "The Chosen," a series about Jesus which is filmed near Midlothian — got majority support Wednesday, though Dallas Democratic Sen. Nathan Johnson criticized the proposal as "not a proper place for government." That amendment, and the bill, received Campbell's backing.
"I think this bill is easy to support, because everything that it brings is jobs, dollars that add to our economy, sales tax dollars to help us decrease property taxes, as well as take ownership of language and start putting some parameters on what producers and writers can do," Campbell said.
Lt. Gov. Dan Patrick, who heads the upper chamber, has been a staunch advocate of film incentives and on Wednesday applauded the Senate's approval of SB 22.
"The production incentive is an opportunity for us to export Texas faith and family values to the rest of America and the world while growing our economy and enriching Texas workers."
This article originally appeared on Austin American-Statesman: Texas Senate OKs film incentives backed by McConaughey, Woody Harrelson
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