Lotto signs soccer prodigy Loradana Palette
At just 14 years old, Paletta, a standout midfielder, is one of the youngest players on the U.S. Soccer Under-16 Girls National Team and competes with the NYCFC Youth U14 Academy Boys Team.
"Lotto has a great fifty-plus year heritage in soccer and adding Loradana as our first NIL partner in the U.S. is the latest example of our dedication to the future of the sport and our continued growth in market as the country's soccer participation and interest is skyrocketing," said Jameel Spencer, chief marketing officer, fashion & athletic verticals, at WHP Global, which owns the Lotto brand.
"At only 14 years-old, Loradana Paletta is everything Lotto stands for. Fearless, authentic, and driven by passion. She's a dynamic leader on the pitch and rewriting the story for young female athletes in this country, and we're proud to be a part of that. Her energy and attitude mirror our DNA, and she's already leading the next generation by example.'
Lotto's U.S. presence has grown significantly in recent years, including a 2023 partnership with Dick's Sporting Goods to anchor retail distribution across soccer and racquet sports.
Paletta joins a global roster of more than 500 professional athletes repping Lotto, including NWSL standout Sofia Huerta, MLS players Kellyn Acosta and Tim Parker, and broadcaster and former pro Stu Holden.
"I'm honored to be the first NIL partner for such an iconic soccer brand like Lotto," said Paletta.
"As I continue to develop my game, having gear I trust makes a huge difference—Lotto's Solista and Stadio cleats give me confidence and comfort every time I step on the field. I'm excited to help grow the brand in the U.S. alongside amazing athletes like Sofia, Kellyn, Tim, and Stu. Off the field, I also love Lotto's lifestyle pieces—especially the Brasil Select shoes and their unique, stylish apparel. Everything I wear from Lotto stands out and lets me express who I am, and I am so excited to be their partner."
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