NWU TRACTOR rally makes appearance in Klerksdorp
The run was organised as precursor to the campaign which will run from August 30 to September 12 and will span several provinces. At each stop, communities will engage in awareness and support events designed to educate, connect, and inspire.
TRACTOR stands for 'Together Rallying Across Communities To Overcome Remembrance-loss.' At the heart of the campaign is a symbolic tractor, decorated to represent memory, resilience, and hope. The vehicle serves as a metaphor for the slow but determined journey many families face as they care for loved ones suffering from memory loss. The campaign's unique and creative approach sets the stage for meaningful conversations and lasting impact in both rural and urban communities.
The TRACTOR Awareness Rally aims to raise awareness about the growing prevalence of dementia, educate the public on health and caregiving resources, and combat the stigma surrounding memory-related conditions. With over 187,000 South Africans over the age of 60 currently living with dementia—and estimates suggesting that this number could rise to 250,000 by 2030—the need for awareness, education, and support has never been more urgent. Families affected by dementia often endure emotional strain and financial difficulties, while caregivers face isolation, burnout, and a lack of formal support systems. This campaign seeks to offer relief through knowledge, connection, and public dialogue.
The NWU staff and students are playing a vital role in the campaign. Student volunteers will help with logistics, venue preparation, and local programme coordination throughout the rally. The campaign will also contribute to ongoing academic research by gathering data, conducting interviews, and documenting personal stories that provide insight into the lived experiences of caregivers and affected families.
The campaign will have a strong digital footprint, including livestreamed sessions and regular updates across social media platforms under the hashtag #TRACTORforMemory. Mini replica tractors will be distributed along the route as keepsakes, symbolising remembrance and community solidarity. These tokens aim to serve as lasting reminders of the importance of empathy and collective support in the face of memory loss.
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