Discovery Channel's ‘Dancing With Sharks' is just what it sounds like
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Associated Press
3 minutes ago
- Associated Press
American Eagle responds to critics over ad with Sydney Sweeney, saying it was always about the jeans
NEW YORK (AP) — Teen retailer American Eagle Outfitters has a message to its critics, who took issue over its denim ad campaign with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards. The campaign, the retailer said, was always about the jeans. In a statement posted on American Eagle's Instagram account on Friday, the retailer said the ad campaign 'is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' The message marked the first time the teen retailer responded to days of backlash since the ad with the tagline 'Sydney Sweeney has great jeans' launched last week. In the run-up to the ad blitz, the company's chief marketing officer told trade media outlets that it included 'clever, even provocative language' and was 'definitely going to push buttons.' It's unclear if the company knew how much controversy the ad could raise. Most of the negative reception focused on videos that used the word 'genes' instead of 'jeans' when discussing the blonde-haired, blue-eyed actor known for the HBO series 'Euphoria' and 'White Lotus.' Critics found the most troubling was a teaser video in which Sweeney says, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.' The video appeared on American Eagle's Facebook page and other social media channels but is not part of the ad campaign. Some critics saw the wordplay as a nod, either unintentional or deliberate, to eugenics, a discredited theory that held humanity could be improved through selective breeding for certain traits. Other commenters accused detractors of reading too much into the campaign's message. Some marketing experts said the buzz is always good even if it's not uniformly positive. 'If you try to follow all the rules, you'll make lots of people happy, but you'll fail,' Allen Adamson, co-founder of marketing consultancy Metaforce said. 'The rocket won't take off.'
CBS News
3 minutes ago
- CBS News
Trap Yoga brings inclusive wellness to downtown Detroit every Wednesday
A midweek yoga class in Detroit is doing more than stretching muscles. It's building community. Each Wednesday during the summer, Spirit Plaza fills with yoga mats and people from all walks of life, all drawn to a free outdoor Yin Yoga event, playfully referred to as "Yinsday." It's part of one man's mission to make wellness more inclusive. "It's fun for me. I look forward to it because it's a different challenge," said Jamel Randall, owner of The Trap Yoga & Massage Studio in Detroit's Riverfront District. The evening session, billed as a sunset yogic experience, happens just as the sun starts to set over the city. "It just made sense to me," Randall said. Randall started Trap Yoga because he wanted a class he could relate to. That foundation of inclusivity has helped his community and his studio grow. He turned to yoga after a back injury, and now, through his studio and this weekly outdoor class, he's sharing that transformation with others. "I think it just shows that more and more people are interested in self-care, as long as they're included," he said. "Trap Yoga started, honestly, from me just wanting a class that I could kind of relate to." Each week's Yinsday experience is intentionally shaped by music and movement. Randall's blend of trap, chill, and softer sounds is by design. When the city of Detroit invited him four years ago to host free classes downtown, he expanded his playlist and his approach. "I think the music all alone softens the stance of people. It's like, well, if he's playing this type of music, how serious can a class be?" Randall said. "I want to show that people can come out without the music being the bait, and I wanted to have something a little bit softer for them to practice." When asked what makes him "Detroit Proud," Randall said, "We here for better or for worse. So, when everyone says Detroit is back, we looking like we never left."
Washington Post
3 minutes ago
- Washington Post
American Eagle responds to critics over ad with Sydney Sweeney, saying it was always about the jeans
NEW YORK — Teen retailer American Eagle Outfitters has a message to its critics, who took issue over its denim ad campaign with 27-year-old actor Sydney Sweeney that sparked a debate over race and Western beauty standards. The campaign, the retailer said, was always about the jeans. In a statement posted on American Eagle's Instagram account on Friday, the retailer said the ad campaign 'is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.'
