Tesco is giving away free food during summer holidays to Clubcard members
Clubcard holders can also bag personalised discounts on fruit and veg to help make healthier choices without breaking the bank.
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Children can grab free fruit at Tesco checkouts from August 4 to 17 while shopping with their families.
The move follows regional consultations carried out by Tesco and the British Nutrition Foundation.
These found that many families struggle with issues like food inspiration, cooking confidence, and access to affordable healthy options.
Tesco's new campaign launches today and is expected to reach millions of shoppers across the country, including those in cities such as Manchester, Birmingham, Cardiff and Glasgow.
Around 2.5 million Clubcard holders will be invited to take part in the scheme, which includes earning stamps on purchases of fresh fruit and veg.
These stamps can be swapped for Clubcard points and vouchers, helping families cut costs while making healthier choices.
There will also be bonus Clubcard points up for grabs through new Challenges focused on frozen fruit and veg, beans and pulses.
It's designed to make healthy eating more rewarding – and more fun.
On top of that, Tesco is introducing new Clubcard Prices and offers on healthy snacks and lunchbox fillers, giving families more ways to save during the break.
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Tesco's website is also being updated, with a revamped '5-a-day' hub offering easy recipes, snack ideas and tips for getting more fruit and veg into everyday meals.
The supermarket giant expects to hand out over 3.5 million apples over the two-week period.
It builds on its Stronger Starts Fruit & Veg for Schools programme, which already supports children's access to fruit and veg during term time.
Ashwin Prasad, Tesco's UK CEO, said:
'We understand that for many, there are barriers that make healthy eating feel hard.
"We want to help our customers make small changes that amount to big health benefits for themselves and their families.
"That's why we're setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer.'
Health and Social Care Secretary Wes Streeting also welcomed the initiative.
'Obesity has doubled since the 1990s and costs our NHS £11 billion a year,' he said.
'I'm grateful to Tesco for picking up the mantle and helping tackle this crisis by making it easier and more affordable for families and kids to eat fresh fruit and veg.'
Government figures show that fewer than 1 in 10 children and just 1 in 5 adults in the UK manage to eat the recommended five portions of fruit and vegetables a day.
Tesco hopes that this latest push will support families during the cost-of-living crisis and encourage healthier habits over the summer, without adding extra pressure to parents' pockets.
The campaign will run in stores and online, with promotions expected to be especially popular as families look for affordable ways to keep kids happy and healthy over the six-week break.
How to save money at Tesco
There are plenty of ways to save at the UK's biggest supermarket.
For example, Tesco Clubcard is a free loyalty program that allows members to earn points for money off shopping at Tesco.
You earn one point for each £1 spent and each point is then worth 1p.
Once you've earned 150 points, equivalent to spending £150, you receive a voucher worth £1.50.
This voucher can then be used to get money off a shop in your local Tesco store or online, or with Tesco's rewards partners.
How does the Tesco Clubcard scheme work?
TESCO'S Clubcard scheme allows shoppers to earn points as they shop, these points can then be turned into vouchers for money off food or other reward partner schemes.
schemes.
When you spend £1 in-store or online, you get one point when you scan your card or app.
Drivers using Clubcards now get one point for every two litres spent on fuel.
One point equals 1p, so 150 points gets you £1.50, for example.
You'll need a minimum of 150 points to request a voucher.
These vouchers can either be worth the face value to spend in-store at Tesco, or you can double their worth to spend at reward partners, including restaurants, and on days out.
Loyalty card holders can also get cheaper prices on over 8,000 items thanks to Clubcard Prices.
These Clubcard prices save the average member £351 on their annual shop, according to Tesco
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