easyJet launches holidays to underrated Italian seaside town with more than 40km of stunning golden beaches
easyJet holidays has announced that it's launching holidays to an iconic Italian seaside resort.
Rimini is one of Italy's leading coastal destinations with more than 40km of beaches along its shore.
It's a buzzing destination famed for its lively nightlife scene with dance clubs located in the hills behind the beach.
easyJet holidays will offer a range of holidays at three to five star properties in the region.
The budget airline will also be offering twice weekly flights to the coastal city from London Gatwick.
Rimini's beaches are ideal for holidaymakers who enjoy a lively atmosphere. The majority of its shore is divided into private beaches.
Under this system, holidaymakers pay a small fee to hire a sun lounger. It's worth checking out a few different options as some companies will also offer tourists water sports or use of hot tubs at a discounted price.
But Rimini is more than just a beach destination.
The Italian seaside city has a lot of Roman history to uncover. Rimini's Augustus Arch dates back to 27BC and is a gate set into the former city wall.
Tourists can also cross the Bridge of Tiberius which was completed by Tiberius in 21AD.
Lonely Planet reveals: 'The majestic five-arched Tiberius' Bridge dates from AD 21. In Roman times, it marked the start of the Via Emilia - the important arterial road between the Adriatic Coast and the Po river valley.
'These days the bridge still connects Rimini's city centre to the old fishing quarter of Borgo San Giuliano and rests on its original foundations consisting of an ingenious construction of wooden stilts.'
As a seaside destination, Rimini is of course also famed for its seafood. Tourists can indulge in fritto miso, fried seafood platters, and linguine alle vongole (pasta with clams).
Chief commercial officer at easyJet, Paul Bixby says: 'We're committed to providing a wide range of package holidays to Europe's most loved holiday destinations, which is why we're thrilled to have welcomed Rimini to our selection.
'With sunshine and one of Italy 's largest beaches, vibrant nightlife for couples and rich in history and culture, we're confident that Rimini will be popular with holidaymakers.
'We look forward to expanding our offering as we continue driving progress towards our ambitious growth plans for the year ahead.'
And easyJet isn't the only holiday company with eyes on Rimini.
British Airways is now operating flights to Rimini on Mondays, Thursdays and Saturdays.
Neil Chernoff, BA's chief Planning and Strategy officer, said: 'Italy continues to prove hugely popular with our customers, which is why it's our biggest European destination and second globally behind the US.
'Last month, we saw a 10 per cent increase in searches for summer flights to Italy compared to 2023, so we're pleased to be an offering an even bigger choice of destinations.'
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