These are the best Amazon Prime Day TV deals from Sony, LG, Samsung and others to get before the sale ends

Engadget

11-07-2025

Amazon Prime Day is always a great time to consider a TV upgrade (aside from Black Friday, of course). While the prices for big screen TVs have fallen quite a bit over the years, even for coveted tech like OLED, there's always room for additional discounts. For the last day of July Prime Day, we're seeing prices slashed on Samsung, Sony and LG sets, in addition to several other manufacturers. And as usual, we've also collected a few solid deals on streaming devices and soundbars to upgrade your setup even more. Who needs to shell out for the cinema when you can get an enormous screen and bombastic sound at a huge discount? LG OLED Evo C5 (65-inch) for $1,797 (down from $2,700): LG has steadily improved its C-series over the years, and the C5 Evo is its best model yet. In addition to the usual benefits of OLED, it also sports a brightness booster that can help it work well in bright rooms, as well as LG's own 'Perfect Color' technology. It doesn't have quantum dots like Sony and Samsung's OLEDs, but it's also coming in significantly less than those models. The C5 Evo also has a fast 144Hz refresh rate for gaming, as well as support for NVIDIA's G-SYNC and AMD FreeSync variable refresh rate technology. (If you're looking for something larger, the 77-inch model has also been discounted to $2,800.)
Sony Bravia 8 II (65') QD OLED for $2,998 (down from $3,500): Sony's top of the line set has everything you'd want in a high-end TV, like quantum dots for improved color and brightness, as well as the inky dark blacks and infinite contrast of a modern OLED panel. You'll always pay a bit of a premium for Sony TVs, but partially that's due to their world-class image processing – in this case, that's handled by Sony's XR chip. (You can also snag the 55-inch model for $2,500.) TCL QM8K (65-inch) QD Mini LED for $998 (down from $1,800): TCL's QM8 sets feature the company's best and brightest Mini LED screens with Quantum Dots. It has an ultra-thin bezel, 144Hz refresh rate for fast gaming and one of the best contrast ratios you'll see outside of an OLED screen. Basically, it's one of the best screens you'll find that's not an OLED. While we think the 65-inch model is a great deal for most rooms, you can also step up to the 75-inch for $1,500, the 85-inch for $2,199 and the massive 98-inch set for $3,000.
TCL QM6K (98-inch) QD Mini LED for $1,800 (down from $3,000 MSRP): The QM6K is one of the best deals we've seen on a 98-inch TV under $2,000, and best of all, it's not just a bargain bin screen. It has a bright Mini LED display with quantum dots for enhanced color, and it sports a fast 144Hz refresh rate for gaming. It's also a pretty solid Prime Day deal, coming in much lower than the previous $2,200 low price. (If you don't have the wall space for a nearly 100-inch set, the 65-inch model is similarly great and is down to $550, nearly half off its $1,000 MSRP and $100 off its lowest price. The 75-inch model is also a great deal at $850.)
Sony Bravia 5 (85-inch) Mini LED for $2,298 (down from $2,800): The Bravia 5 pairs a super bright Mini LED panel with Sony's XR image processing chip. It won't reach the deep dark black levels of OLED, but Mini LED achieves something close, and it can also get much brighter than OLED panels. That makes this model, as well as any Mini LED TV, an excellent option for bright rooms. (You can also scale down to the 65-inch and 75-inch Bravia 5 for $1,300 and $1,800, respectively. And there's also the truly massive 98-inch model, which is now $1,000 off at $5,000.) Samsung The Frame (55-inch) for $798 (down from $1,498): This is one of the best deals we've seen on Samsung's Frame TVs, and it's a great option if you have a small living room. Frame sets don't look like typical electronics, instead their customizable bezels and glare-free screens make them look like works of art. The latest Frame sports Quantum Dots for enhanced color, a customizable bezel and offers access to 2,500 pieces of artwork in Samsung's online store.
Samsung The Frame Pro (65-inch) for $1,899 (down from $2,200): New for 2025, Samsung's Frame Pro sets offer brighter and higher-quality Mini LED panels for a superior TV watching experience. The 65-inch Frame Pro is a great option for most living rooms since it's large enough to deliver an immersive viewing experience, and it also comes with Samsung's wireless One Connect box for less cable clutter. (If you're looking for something larger, the 75-inch Frame Pro is down to $2,699, and the 85-inch is $3,799.)
Hisense S7N CanvasTV (65-inch) for $898 (down from $1,300): Hisense's spin on Samsung's Frame sets, the CanvasTV, comes in much cheaper and with a boatload of features. The S7N sports an anti-glare display and art mode, as you'd expect, but there's also 144Hz support for a bit of gaming. It also comes with a slim wall mount so you can hang it on your wall like a genuine work of art. (The 55-inch model is also a great deal at $689, and the 77-inch is down to $1,399.) Amazon Fire TV (50-inch) for $260 (down from $400): Amazon's budget Fire TV sets handle the basics just fine, and at this price the 50-inch model is a compelling deal as a second or third TV set. It supports HDR10 (but not Dolby Vision), and as you'd expect, it also has the Amazon Fire TV OS built-in, giving you access to over 23,000 apps. It also sports Amazon's Alexa Voice Remote to help you find content quickly. (You can also go up and down in size, depending on your needs. The 43-inch model is now down to $220, and it'd be a solid choice for a small bedroom or office.)
Hisense QD6 (55-inch) for $240 (down from $380): Hisense is on a roll delivering tons of TV features at a very low cost, and the QD6 line is a prime example of that. It has Amazon's Fire TV and Alexa support built in, and it also supports Dolby Vision and Dolby Atmos. It can even handle a bit of fast gaming with a 120Hz refresh rate.
TCL QM6K (55-inch) for $448 (down from $600): TCL's mid-range sets finally fall below $500 for Prime Day, and that makes the QM6K one of the higher quality options in this price range. It features a bright Mini LED panel, a 144Hz refresh rate for gaming and it even includes an Onkyo speaker setup built-in. While it's technically a budget set at this price, it certainly won't look like a low-grade TV.
Roku Smart TV (32-inch) for $100 (down from $143): Not every room needs a large TV — this Roku Smart TV is perfect for a small bedroom or office. It's powered by Roku's OS and it comes with a Voice Remote. While it only offers a 720p resolution, that will still look decently sharp on a screen this small.
Roku Smart TV (65-inch) for $250 (down from $350): Roku's basic smart TVs offer most of what you need: A decent 4K screen, a large selection of apps on Roku's platform and a Roku Voice Remote for easy browsing. These sets are ideal as secondary (or tertiary) TVs in rooms where you don't demand the best quality. (There are also some great deals on larger Roku Smart TVs: the 85-inch model is just $800, and the 75-inch version is $700.) Sonos Beam Gen 2 for $369 (down from $499): Sonos's latest Beam is one of the best mid-range soundbars on the market. It's compact, but it also delivers expansive sound. And it also supports Dolby Atmos through a bit of speaker virtualization. The Beam is also ideal if you've already got Sonos speakers, since you can pair them all together for some household jams (or just bring your TV audio to different rooms).
TCL S55H soundbar for $100 (down from $160): At this price, the TCL S55H delivers a ton of audio bang for the buck. It comes with a wireless subwoofer, features auto room calibration and supports virtualized surround sound like Dolby Atmos and DTS Virtual:X. With 220W of power behind its sound, the S55H should be powerful enough to fill most rooms.
Sony Bravia Theater Quad for $2,000 (down from $2,500): Leave it up to Sony to do something different in the world of home entertainment. The Bravia Theater Quad are a set of four flat modules, containing a total of sixteen speakers, which deliver truly enveloping surround sound. They're the ideal solution for anyone who wants a theatrical experience, but doesn't want to see gigantic tower or bookshelf speakers in their space. They support Sony's 360 Spatial Sound Mapping, as well as Dolby Atmos and DTS:X.
Sony Bravia Theater Bar 9 for $998 (down from $1,400): The Bravia Theater Bar 9 is Sony's most capable self-contained soundbar, with 13 speakers and support for virtualized surround sound with Dolby Atmos, DTS:X and Sony's own 360 Spatial Sound Mapping technology. It's the best option if you want to enjoy your favorite movies and music loud, but also don't want to see speakers all over your living room. (The Bravia Theater 8 is also discounted to $698 and very well-equipped, with 11 speakers and the same surround sound support. )
Sony Bravia Theater System 6 for $568 (down from $770): If you want real surround sound from an actual subwoofer and satellite speakers spread around your room, the Bravia Theater System 6 is a solid choice. It pairs together a soundbar, wireless subwoofer and two rear satellites (connected by a wireless amplifier). It's a great option for apartments and small living rooms where you just can't live with virtualized surround sound. (You can also snag the soundbar on its own for $448, down from $650.) Roku Ultra for $69 (down from $100): Roku's ultimate set-top box is the best streamer for home theater enthusiasts who want to avoid the more expensive Apple TV. It handles every video and audio format you'd want — including Dolby Vision, Atmos and HDR 10+ — and it also comes with Roku's rechargeable Voice Remote Pro. The Roku Ultra is the fastest device from the company, so you can expect to zip around Roku's interface and apps far quicker than the cheaper streaming sticks.
Roku Streaming Stick+ for $30 (down from $40): The Roku Streaming Stick+ is the easiest way to bring Roku's robust app selection to any 4K TV. It's a great option for first-generation 4K sets that either had no streaming apps, or are way too slow by now. And it's a great gadgets to bring on trips to maintain access to all of your favorite streaming services.
Roku Streaming Stick HD For $20 (down from $30): The basic HD Roku Streaming stick is a solid option for bringing streaming apps to older TVs, which likely don't support 4K or any fancy HDR standards. Sure, it's as no frills as you can get, but for $20 it's worth having a backup streaming device. (or one you won't mind losing during a trip). And if you have an older TV that's still working, it's definitely worth investing a bit to get modern apps.
Amazon Fire TV Stick 4K for $25 (down from $50): Amazon's Fire TV Stick 4K is a simple way to add some streaming smarts to any TV with an HDMI port. Alternatively, you can load it up with your favorite streaming apps and bring it on the road – it sure beats fighting with apps built into hotel or AirBnb TVs. As a bonus, you can also play Xbox cloud streaming games when you pair a controller (Xbox GamePass membership required).