Hong Kong's Cinema Day returns on May 10 with tickets priced at HK$30
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The government announced the city's third consecutive Cinema Day with the release of a 30-second advertisement starring martial artist Donnie Yen Ji-dan, who tells viewers: 'You won't miss it, right?'
The event was first introduced in 2023 as part of the 'Happy Hong Kong' campaign, a government drive designed to bring some cheer to the city amid the coronavirus pandemic.
Similar to previous editions, Hong Kong's film-goers were able to purchase tickets for films across the city for HK$30.
The Hong Kong Theatres Association is organiser of both past and coming Cinema Day events, with more details to be announced later this month.
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In 2023, the industry body said it logged a record high single-day attendance of almost 222,000 film fans on Cinema Day 2023.
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