New laws in NY to make it easier to cancel subscriptions, boost privacy protections
New York consumers will soon be able to more easily cancel their online subscriptions and have better data privacy protections from "Buy Now, Pay Later" lenders under legislation included in the state's 2026 budget and signed by Gov. Kathy Hochul last week.
"This budget is all about affordability — lowering costs and helping New Yorkers with the rising cost of living," Hochul said. "But our tax cuts, credits and rebates won't be much help if bad actors are able to scam or mislead New Yorkers. These new laws are about fairness, transparency, and accountability and will help consumers save money and spend it wisely."
Here's what to know about the newly passed laws.
New York businesses now need to make their customers aware of upcoming subscription renewals and price changes as well as provide clear subscription cancellation instructions. Specifically, with this legislation, businesses need to provide consumers the option to cancel their subscription the same way they were able to accept an automatic renewal, continuous service offer or price increase.
The law will take effect in July, 60 days after it's been signed.
Retail sellers in New York with 500 or more employees statewide and an annual gross revenue of $500,000 or more from sales in the state are now required to offer full cash or credit refunds, equal exchanges or store credit for at least 30 days after an item has been purchased. Sellers' refund policies also need to be prominently displayed.
The law will take effect in August, 90 days after it's been signed.
NY to send inflation refund checks: How much will you get?
New York now has safeguards against "Buy Now, Pay Later" loans, such as disclosure regulations, dispute resolution standards, limits on all charges and fees and data privacy protections. Specifically, this legislation prevents "Buy Now, Pay Later" lenders from using, selling or sharing your data without your consent.
The law will take effect 180 days after the state Department of Financial Services enacts the legislation.
Businesses in New York need to clearly disclose when prices have been set by an algorithm using a consumer's personal data — coined "surveillance pricing" by the Federal Communications Commission — meaning a company could be charging you a different price than your neighbor for the same product.
The law will take effect in July, 60 days after it's been signed.
What to know: Proposed regulations aim to better protect NY consumers from overdraft fees
Stronger overdraft fee protections are not part of the budget but regulations were proposed by the New York State Department of Financial Services in January and mentioned in Hochul's 2025 State of the State address. If enacted, the proposed regulations would keep state-chartered banks from doing the following:
Charging overdraft fees on overdrafts of less than $20
Charging overdraft fees that exceed the overdrawn amount
Charging more than three overdraft or non-sufficient funds fees per consumer account per day
Charging non-sufficient funds feeds for instantaneously declined electronic transactions
Charging multiple non-sufficient funds or overdraft fees for the same transaction, including when a merchant resubmits a declined transaction
Charging a "sustained," "continuous" or "daily" fee for each day an overdraft balance is not repaid
Charging double fees to cover an overdraft, such as one fee for automatically transferring funds from another account and a second fee for the overdraft itself
Processing electronic debit transactions in a manner intended to maximize the number of overdraft and non-sufficient funds fees
Charging an overdraft fee for an electronic transaction when the consumer's account indicates sufficient funds at the time the transaction was initiated
Emily Barnes reports on consumer-related issues for the USA TODAY Network's New York Connect Team, focusing on scam and recall-related topics. Follow her on X and Instagram @byemilybarnes. Get in touch at ebarnes@gannett.com.
This article originally appeared on Rochester Democrat and Chronicle: New laws in NY to make it easier to cancel subscriptions, boost privacy protections
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