AP plans to attract 10K cr for green tourism growth
Visakhapatnam: Aiming to attract large-scale investments from private investors in the tourism sector, the Andhra Pradesh tourism department inaugurated a two-day Tourism Tech AI 2.0 Conclave in Vijayawada on Thursday.
The first day of the conclave featured panel discussions on key components that drive tourism development: Creative economy, products & projects, investments, capacity building, branding & communications, and technology in tourism. Eminent professionals and stakeholders from across the tourism sub-sectors, along with investors from prominent national and international brands, participated in the six strategic panel discussions.
These included branding & marketing - positioning brand AP globally, tech enablement - smart tourism through AI and digital integration, products & projects - unlocking circuits and experiences, investments & partnerships - catalysing infrastructure, capacity building - skilling for quality delivery, and creative economy - driving livelihoods through arts and culture.
Addressing the inaugural session of the conclave, AP tourism development corporation MD and AP tourism authority CEO Amrapali Kata stated that the tourism department would sign multiple memoranda of understanding (MoUs) with nearly 80 leading investors.
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This initiative aims to transform tourism infrastructure development in the state.
She mentioned that the tourism department targets attracting Rs 10,140 crore in investment commitments through the MoUs inked with investors in the private tourism sector over the two-day conclave. This has the potential to generate 22,325 direct and indirect employment opportunities for unemployed youth over the next four years across various regions in the state.
Additionally, the new projects will add approximately 7,439 room keys, significantly enhancing hotel capacity and supporting the state's ambition to become a premier tourism destination in the country. Amrapali further stated that the MoUs, which include companies and investors from homestays, cruises, adventure, and water sports, will be signed with investors in the presence of chief minister N Chandrababu Naidu on the second day of the conclave.
Besides, the chief minister will also launch key strategic tools and dashboards, a strategy paper, a coffee table book, and an AV launch, reinforcing AP's commitment to becoming a global tourism hub, Amrapali added.
During an interaction with A Chandrasekhara Reddy, media adviser for southern states/UTs of the Bureau of Energy Efficiency (BEE) on Wednesday, special chief secretary for housing and tourism, Ajay Jain, who also heads APTDC, urged the BEE and APSECM to provide technical support to help make Andhra Pradesh tourism the most energy-efficient utility in the country.
"The introduction of energy-efficient tourism infrastructure and large-scale EV deployment will help us realise the chief minister's vision. With robust partnerships, climate-smart policies, and strategic incentives, Andhra Pradesh is positioning itself as a model for next-generation tourism development—sustainable, inclusive, and globally competitive," Ajay Jain added.
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