Roku Launches New Upgraded TV Range
Roku has announced today that it's rolling out new upgraded versions of its own-brand TVs that claim to deliver a range of enhancements including improved picture quality, bigger screen sizes, slicker navigation of Roku's smart system, and the latest Roku smart platform features.
All three Roku TV series, the Roku Select, Plus and Pro models, are going to benefit from some level of improvement when the latest models go on sale in the U.S. from today (June 10 2025), with the key features of each series shaping up as follows:
The Pro Series represent the most premium TVs in Roku's own-brand TV range, a status they earn thanks to Mini LED lighting, QLED colour, native 120Hz refresh rates and support for all four of the key high dynamic range formats (HDR10, HLG, HDR10+ and Dolby Vision). For their new 2025 iterations, though, Roku claims to have worked closely with content providers and supply chain partners to make streaming content more 'lifelike' via enhanced image processing and enhanced manufacturing quality.
Roku has launched three new series of upgraded TVs with immediate effect.
The improved picture quality part of the enhanced Pro Series also relates to their introduction of a new generation of Roku's Smart Picture Max processing system, which automatically works to enhance such picture features as motion clarity and compression noise on a scene by scene basis. The new processor can also auto-select the best picture mode for the type of content you're watching, and has been tweaked to optimize its workings to the new Pro Series' re-engineered Mini LED backlight system.
This new backlight system is claimed to achieve sharper image highlights, reduce backlight blooming issues, and deliver up to 75% higher dynamic contrast than the previous Pro Series TVs could manage.
Pro Series feature summary:
* Mini-LED with QLED color, a 120Hz refresh rate, HDR10+ Adaptive, and Dolby Vision IQ® deliver a brilliant picture with dazzling highlights, deep blacks and accurate color—now with 75% more dynamic contrast.
* Refined Roku Soundstage Audio features side-firing Dolby Atmos® speakers and enhanced tuning for clearer dialogue and deeper bass.
* Snappy performance with Wi-Fi 6 and a streamlined OS for quicker app launches and smoother navigation.
* Hands-free voice control for quick actions, easy streaming, and finding your lost remote.
* Game-ready features, including AMD FreeSync Premium Pro, ALLM, and 120Hz refresh rate elevate the Pro Series experience
* Headphone Mode with Bluetooth pairing lets you enjoy shows and sports your way—ideal in shared spaces or during quiet moments.
* Thin, modern, shadow-box aesthetic designed to flush-mount to the wall like a picture frame—transforming your TV into a work of art with Backdrops showcasing a free, curated catalog of digital artwork.
* Slim-profile Wall Mount Kit is an optional accessory designed by Roku with hinge and kickstand, for easy access to TV ports and cables.
* Streamlined setup with tool-free stands, integrated cable management, and a placement guide for easier wall mounting.
* The Roku Voice Remote Pro with backlit buttons, customizable shortcuts, a rechargeable battery with USB-C, and a remote finder built into the TV.
The new Roku Plus Series benefits from numerous hardware and software improvements.
The new iteration of Roku's step-down Plus Series brings some of the features previously only available on the Pro Series down to a more affordable price point. In particular, this series' pictures are now delivered by Roku-tuned Mini LED backlighting with Quantum Dot color, resulting, Roku claims, in deeper blacks, better contrast and richer, more natural colors. The Roku Smart Picture Max processing that was previously exclusive to the Pro Series also makes its way down to the updated Plus Series range, bringing with it its content recognition and intelligent scene by scene picture adjustment features.
The updated Plus Series now carry an on-TV remote control finder button too, along with better cable management, a new built-in subwoofer to improve sound quality, and new processor and memory architecture for faster navigation around the TV's smart features and set up menus.
Turning, finally, to enhanced features that will be available across the entire upgrade Roku TV range, including the entry-level Select Series, all sets will be equipped with the latest Roku software installed, complete with recently launched features such as Daily Trivia notifications, short-form content rows for easier browsing, award badges, personalized sports highlights, and game-time mobile notifications.
All upgrade Roku modes will now support Bluetooth Headphone Mode for private listening, and even the entry-level Select model will join the more premium models in enjoying faster and more responsive menus. Each new Roku series benefits from design tweaks too, including simplified cable management and more clearly labelled ports, and now Roku's helpful TV placement guide will be available even with the 65-inch and larger Select models, rather than just Roku's Pro Series sets.
The latest Select series will now include a mixture of HD, full HD and native 4K models, with support for the premium HDR10+ high dynamic range format and Dolby Audio available on the 4K sets, while the Select series range of sizes has been expanded to run all the way from 24- to 85-inches.
The upgraded Roku Plus and Pro series will be available in 55, 65 and 75-inch sizes, and all three series should be available now nationwide from such retailers as Best Buy, Walmart, Target and Amazon with pricing starting at $130 for the 24-inch Roku Select.
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